ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Bianchi Biz Blog

DECEMBER 7, 2023

It’s been seven years since we launched the Meet the Media blog series, and in that time, we have featured more than 160 journalists who cover the automotive, mobility, technology, Detroit and Silicon Valley business beats for national, Detroit, automotive, commercial vehicle, tech and business media outlets.

Meeting 89

Meeting Automotive Transportation Mobile 89

PRSay

APRIL 23, 2024

John Elsasser, editor-in-chief of PRSA’s award-winning Strategies & Tactics publication and host of S&T Live , asked how artificial intelligence has affected the PESO model. Just as people were nervous about the new technology of the internet and websites in the 1990s, “the exact same thing is happening right now with AI.

SEO 135

SEO Television Measurement Google 135

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Traditional and digital media relations environments are seeing it, too.

Automotive 65

Automotive Technology SEO Engineering 65

Bianchi Biz Blog

MAY 16, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Its market share reaches more than 80% of the Korean population.

YouTube 76

YouTube Marketing Local Chemicals 76

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 257

Strategy How To SEO Engineering 257

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. How can you use machine learning?

Technology 76

Technology Training Data Consumer 76

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

MAY 16, 2022

After 11 years at a publication focused on the design of heavy-duty equipment, I have recently moved to the publication Power & Motion. Note: Power & Motion was previously known as Pneumatics & Hydraulics. Since changing it’s title, the outlet now covers a wider range of topics, including electric and hybrid power.

Meeting 74

Meeting Media Engineering Journalism 74

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Some like Social Media Week did so with astonishing speed, revamping its model in 3-4 weeks. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. This is where public relations (PR) plays a crucial role in the blockchain industry. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We About Critical Mention.

Media 108

Media Radio Television Engineering 108

Critical Mention

JULY 13, 2021

“I also can’t say enough about the work that our engineering, product and DevOps have done. This latest release from Critical Mention allows users to: Ad-hoc search public Instagram accounts. View Instagram post type, language, follower count and publicity values. Email clips directly from the platform and add them to reports.

Instagram 156

Instagram Industry Media Analytics 156

Bianchi Biz Blog

AUGUST 31, 2023

These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. I like writing stories that deal with advanced technologies and concepts that have the potential to positively impact our lives and our world. I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com.

Journalism 115

Journalism Automotive Interviews Writing 115

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? ” He said, “Great, what are you going to do?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Landis PR

MAY 1, 2023

Thousands of apps, tools, and websites have utilized ChatGPT’s technology for specific use cases and industries. language models, AutoGPT can access websites and search engines to gather data and verify its accuracy. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. An on-and-off approach to media relations and executive visibility will fall short.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Social Media (75%). Media Relations (55%). Brand Reputation (60%).

Industry 113

Industry Measurement SEO Corporate 113

Sword and the Script

FEBRUARY 14, 2023

The feature is called “PR Copilot” was “built in-house and integrated directly into our platform by our engineering team but leverages the GPT API as a foundation,” said Innodata CEO Martin Lyster and Diane Vuignier who is vice president of Product Development for the Agility business unit, in response to an email sent with questions.

Software 135

Software Pitching Analysis Community 135

Critical Mention

OCTOBER 21, 2020

With the new Podcast Monitoring feature, Critical Mention customers will be able to seamlessly edit clips in the platform’s proprietary Wordplay tool, as well as receive notifications about podcast mentions within minutes of publication.

Radio 78

Radio YouTube Engineering Technology 78

Bianchi Biz Blog

DECEMBER 6, 2021

Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Philip Nussel, Web Editor at Automotive News. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY. Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. Meet the Media: Alexa St.

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

MARCH 9, 2021

The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic.

Software 146

Software Agency Pitching Analytics 146

Bianchi Biz Blog

OCTOBER 4, 2021

A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. Pursued math, science and engineering, but paid attention in English class, before transitioning to auto writing.

Automotive 76

Automotive Meeting Engineering Media 76

Deirdre Breakenridge

MAY 8, 2017

What do these priorities mean for the importance of public relations as a discipline? Surely, if the focus is on integrated and multi-disciplinary skills, public relations may be becoming less important? In the survey, public relations was considered the most important communications discipline to business success.

Agency 223

Agency Survey SEO Social Media 223

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Social Media (75%). Media Relations (55%). Brand Reputation (60%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Social Media (75%). Media Relations (55%). Brand Reputation (60%).

Industry 100

Industry Measurement SEO Corporate 100

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them.

Pitching 54

Pitching Media Media Relations Writing 54

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. LiDAR is a perfect example.

Meeting 78

Meeting Automotive Media Technology 78

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Digital media is booming. Anyone with a smartphone can shoot images and video.

Crisis 151

Crisis Government Energy Community 151