PRSay

OCTOBER 20, 2016

Known as the racing capital of the world and host of an additional 400 national and international sporting events over the past 30 years, Indianapolis has established its reputation as a major sports and event destination. Foyt’s wine collection paired with local meats and cheeses at his new Foyt Wine Vault.

Engineering 60

Engineering Sports Local Internal 60

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. The content should serve to educate the target audience that the company is trying to reach, and work to improve the ranking of the company’s website on search engine results pages.

Brand 78

Brand Branding Communications Education 78

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Not only are they breaking their brand promise (very bad for trust and reputation!), What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. Not only are they breaking their brand promise (very bad for trust and reputation!), What do we expect?

Engineering 100

Engineering Newspapers Google Banking 100

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

PR in High Definition

FEBRUARY 18, 2019

Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. What will have had the biggest impact on Threatin’s reputation as a band worth putting on a stage was the comments and reviews posted on the channels.

Engineering 67

Engineering Reputation Social Media SEO 67

PR Fuel

APRIL 29, 2021

About 90% of consumers use the internet to find local businesses. As you generate more website traffic, your search engine ranking could rise. A higher search engine ranking will position you in front of even more potential customers. You can even post your press releases on your blog, then optimize them for search engines.

Engineering 59

Engineering Consumer SEO Google 59

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on.

Google 259

Google Digital PR Mobile SEO 259

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He handed me a faxed copy of the article—not an original.

Newspapers 74

Newspapers Print Radio Local 74

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

SEPTEMBER 2, 2021

High-traffic websites often have more visitors and are often watched by other sites and search engines. While a lot of traffic could mean a reputable press release service, you should also consider other factors on this list. Remember to check if they offer more localized distribution channel options. Check Out their Cost.

Software 89

Software Measurement Reputation Meeting 89

PR Fuel

SEPTEMBER 21, 2020

Optimized press releases also make your content more searchable on search engines. For example, if you’re an LA-based business, you will want to distribute your press release with local publications. While you can still alert national media, you will reach your target audience by distributing locally.

Writing 59

Writing SEO Local Advertising 59

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Presspage

JANUARY 17, 2018

Whereas companies once cranked out mostly text stories, search engines nowadays also look for videos, images, sound files and other digital assets that tell a story. Field test with local participants to take place in March in Yokohama. Thus, you need h1, h2 and meta title tags in place to draw search engines to your content.

SEO 60

SEO Engineering Mobile Pitching 60

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. However, once a press release is blasted out to the many the back pages of local TV stations across the country, there’s no way to edit those if you mistakenly publish something regrettable. What stood out for you?

Survey 103

Survey Report Media B2B 103

PR Fuel

JUNE 9, 2021

Beyond that, it can also: Increase brand exposure Help you gain media coverage from news outlets in your industry Boost your brand’s reputation and credibility Help you manage a crisis and control the narrative Help you build backlinks from trusted media sites Boost your search engine ranking Generate fresh leads and sales.

Small Business 63

Small Business How To Writing Conference 63

Waxing UnLyrical

NOVEMBER 2, 2011

Brands from Coca-Cola down to local bakeries are using them to interact with their customers. By then, though, the damage to their reputation and to their “Google Juice” had been done. You now have a site that Google and other search engines can uniquely identify as you. Social networks are great for business.

Web 77

Web Google Twitter Tools 77

Stephen Waddington

JUNE 21, 2018

It’s why much of the local and regional media is on its knees. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. By contrast only a third trust news surfaced by search engines. Digital news is a commodity business.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on.

Google 64

Google Digital PR Mobile SEO 64

Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

Social Media 93

Social Media Marketing Media Storytelling 93

Buzzstream

MAY 16, 2024

Alternatively, you can just Google search “how to set up a fishing pole,” though you will get more localized results.) Email Verification with Hunter You’d want to verify an email address for several reasons, but the biggest is that sending too many undeliverable emails can hurt your sender’s reputation.

Blogging 62

Blogging Google SEO Writing 62

Bianchi Biz Blog

MAY 18, 2023

Reach – Today, many PR agencies are focused on local markets but struggle with national work. Doesn’t your company’s reputation deserve the same level of expertise? Does the agency have relationships with other vendors to provide any special services you may require, so you’ll have access to the services without the carrying costs?

Agency 81

Agency Automotive Mobile Local 81

PR 20/20

MAY 21, 2019

Picture this scenario: You Google a local business and find their listing online. If you answered no, you’re not alone— a total of 68% of consumers report that they’d stop using a local business if their online information is inaccurate. The technology scans your listings across search engines for you to claim. Staff bios.

Brand 59

Brand Branding Local Engineering 59

Ethical Voices

DECEMBER 12, 2022

As part of that role, I lead our corporate reputation and brand purpose work in the international markets, which includes leading our ESG and sustainability work, which is just so important these days. But to your question, I think it’s about making sure that leaders really think about the local issues that are most important to them.

Ethics 74

Ethics Brand Branding Internal 74

PR Conversations

AUGUST 18, 2011

engineering, HR or financial staff) were hitherto under-used in ongoing organizational narratives. (p. I first got to know Eric Bryant , director, Gnosis Arts Multimedia Communications LLC (an Internet PR firm focusing on tech PR, nonprofit PR and local SEO) through Twitter chats, primarily #kaizenblog.

Construction 40

Construction Internal International SEO 40

PR Fuel

MARCH 17, 2020

Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Good content marketing uses strategies to optimize content for search engines. Sounds great, doesn’t it?

Publicity 63

Publicity Small Business Advertising Advertising 63

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. More than twenty years ago, I learned about SEO (search engine optimization) and instituted it to great success for both our agency and our clients. LCI helped establish Match.com and take them through its IPO.

Agency 105

Agency Travel SEO Nonprofit 105

Doctor Spin

NOVEMBER 5, 2023

It’s the Silent Switch where social networks have demoted the publisher’s authority and reputation and promoted single content performance instead. The media company can access contextual data like location, weather, calendar events, affiliations, world events, and local events. The contextual graph. The commercial graph.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

PR Fuel

JULY 10, 2018

PR pros don’t have the best reputation in some circles. Your Press Release Is Over-Optimized – It can become all too easy for you to get so caught up in trying to please the search engines that you lose sight of your main goal—writing a great press release that spreads far and wide. Overhyping – Admit it. Take advantage of it.

Local 40

Local Newspapers Writing Pitching 40

PR Fuel

AUGUST 21, 2018

For those of us who have to consider SEO in the work we do, we’ve had to stay on our toes to make sure we’re still doing the right things to maintain our search engine presence. Instead, it will provide results that include local Italian restaurants in Los Angeles, because chances are, that would more likely be what the person is looking for.

SEO 40

SEO Google Writing Engineering 40

PR Fuel

NOVEMBER 2, 2021

With 90% of consumers online, getting your releases to appear on top of search engines could boost your visibility, and hence, chances of selling. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. Boost Search Visibility. Intended Audience.

Writing 52

Writing System Automotive SEO 52

NewsWhip

JUNE 23, 2021

I mean, infrastructure is like the most local thing and the most global thing that you can imagine all at the same time. It’s local, because it literally becomes part of the world around you. Brian has a great experience in the communication space, former editor from Wired, PhD in biomedical engineering.

Data 78

Data Media Analytics Energy 78

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. For me, as a local government employee, there are clear political boundaries. Magazine and Search Engine Land. “For me (sharing what I know) it’s a win-win.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

DECEMBER 13, 2023

Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. With features like sentiment analysis and crisis management tools, Talkwalker equips PR professionals with actionable data for effective reputation management and campaign optimization.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. With features like sentiment analysis and crisis management tools, Talkwalker equips PR professionals with actionable data for effective reputation management and campaign optimization.

Digital PR 62

Digital PR Tools Google Pitching 62