Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. Impressions These are the total number of times a piece of content was potentially seen by your target audience.

Measurement 195

Measurement Analysis Reputation SEO 195

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s important to really do your research and find the person whose audience will benefit from what you have to share and will listen to them talking about you. It’s s dicey question. It is an option.

How To 234

How To Brand Branding Financial 234

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. This is how you build and maintain a competitive edge.

Analysis 195

Analysis Media Trends Data 195

Business Wire

AUGUST 4, 2022

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels.

Blogging 370

Blogging Engineering Financial How To 370

Ronn Torossian

JANUARY 19, 2024

These metrics assess the campaign’s objectives, outreach, engagement, and impact. By analyzing these metrics, you can determine the campaign’s performance, audience response, and overall return on investment (ROI).

Technology 195

Technology Measurement 195

Remote PR Jobs

MARCH 27, 2024

It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Still Seeking Inspiration?

Case Study 130

Case Study Study Writing How To 130

Agility PR Solutions

FEBRUARY 28, 2024

By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position.

SEO 180

SEO How To Marketing Engineering 180

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience. The audiences are fundamentally different.

Media 310

Media Retail B2B Journalism 310

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Discover and Optimize Your Influencer Partnerships.

Social Media 369

Social Media Media Enterprise Viral 369

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. The main goal of social media marketing is to generate a dedicated audience for your brand. Filler content created solely for ‘likes’. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

And a story in a publication with a high UVM (unique visitors per month) may not attract as engaged an audience as a more narrowly focused one. The right media strategy hinges on understanding your industry or niche within it. But not every story is national news. Vertical trades are a PR gold mine. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Social media monitoring captures data on the performance of social media activity from both your company and your competitors.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JULY 27, 2023

What happens if you and your PR team invest more into strategic planning in your campaign workflow. Ultimately, strategic PR planning can make all the difference in driving impactful and successful campaigns to achieve your goals and we’ll explore how. But why exactly is strategic PR planning so important?

Tools 354

Tools Internal International Resources 354

Onclusive

FEBRUARY 28, 2022

Thinking about the core human problem you are trying to solve means reflecting on the rationale why your communication strategy is needed in the first place. Listen to your audiences and stakeholders — how do they define their key needs and challenges? Next, consider the desired business impact of your communications plan.

Measurement 368

Measurement Guidelines Data Education 368

Agility PR Solutions

OCTOBER 1, 2023

Thus, in this overly-automated, fast-paced, and digitally-driven society, businesses should strive to pull their audience’s heartstrings, connect with them, and engage on a deeper level.

Storytelling 184

Storytelling Brand Branding Publicity 184

Buchanan PR

APRIL 17, 2024

It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. Social monitoring tools act as a radar that scans social media conversations and provides real-time audience insights.

Social Media 91

Social Media Trends Crisis Management Tools 91

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Instead of your job title, include a headline that describes what you do. Your summary should reveal your specific expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic social is the best way to begin to establish a connection with relevant audiences, but it has other benefits. Paid social connects brands with audiences that would not have discovered its content . B2B companies can use audience targeting to reach industry decision-makers . Serve targeted ads based on organic audience.

Social Media 344

Social Media Media B2B Leadership 344

The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? From the tales told around a campfire to the latest blockbuster movie, we crave narratives that engage us emotionally and intellectually. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level.

Storytelling 100

Storytelling Brand Branding Consumer 100

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and their website audience traffic has begun to decline as well.

Newspapers 130

Newspapers Social Media Data Consumer 130

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. The opportunity to reach specific audiences goes beyond the social sites that currently dominate. It’s audio-only and connects the audience and speakers by letting them share information in real time.

B2B 405

B2B Social Media Media Instagram 405

Agility PR Solutions

MARCH 7, 2024

PR is all about increasing brand awareness and positioning your business as a credible voice within your industry, and in many ways, this relies on how you ‘hook’ your audience and journalists. Newsworthy content should be engaging, insightful, and spark emotion.

Writing 120

Writing Industry Brand Branding 120

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. Here’s the power of influencers for PR: Authentic engagement : Influencers have a personal and authentic tone when creating content.

Social Media 68

Social Media Video Viral Brand 68

Burrelles Fresh Ideas

APRIL 16, 2024

By harnessing the power of influencers, B2B brands can humanize their marketing efforts, amplify their message, and forge meaningful connections with their target audience. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 93

B2B Marketing Measurement Social Media 93

Remote PR Jobs

AUGUST 16, 2023

Press releases are often distributed through news outlets and are designed to reach a large audience. Pitches are less formal than press releases and focus on the unique angle or hook that makes a story relevant to the journalist's audience. Pitches should be concise, engaging and grab the attention of the recipient right away.

Pitching 243

Pitching SEO Storytelling Resources 243

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Here are the different ways that Public Relations can support your business development, sales, marketing, and engineering plans. Business Development.

Case Study 230

Case Study Engineering SEO Reputation 230

5W PR

MARCH 27, 2024

The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Know the audience Content is indeed the lifeblood of any victorious PR and digital marketing campaign. Find the audience Identify where the target audience spends their time online.

Publicity 78

Publicity Strategy How To Marketing 78

Agility PR Solutions

FEBRUARY 21, 2024

Establishing and maintaining your brand’s reputation hinges on more than just offering quality products or services. E-E-A-T (which stands for Expertise, Experience, Authoritativeness, and Trustworthiness), plays a pivotal role in how effectively your brand engages with its audience and garners visibility online.

Reputation 110

Reputation Trends Brand Branding 110

Remote PR Jobs

FEBRUARY 16, 2023

There are a myriad of new automated tools ready to increase your productivity and workflow. Trends in Analytics Beyond analyzing data, AI technology has the capacity to identify trends and best practices in your sector. Zapier, a competitor, offers similar services for small businesses.

Technology 243

Technology Customer Service Software How To 243

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

MARCH 13, 2024

Knowing the travelers Before starting, it’s important to map the hearts and wallets of your ideal travelers. Tailoring the destination’s PR strategy , message, and channels based on these insights is the key to resonating with the audience. Engaging content Valuable, engaging content is the wind in your metaphorical sails.

Travel 78

Travel Consumer Strategy Transportation 78

Agility PR Solutions

DECEMBER 11, 2023

But here’s the truth: Simply creating a video isn’t the magic ticket to audience engagement. A video storyboard is a visual roadmap that outlines the […] The post Video storyboards drive engagement—7 strategies for creating yours appeared first on Agility PR Solutions.

Video 114

Video Strategy Tools Report 114

PRSay

DECEMBER 22, 2023

By virtue of the job, PR professionals are familiar with high-stress environments and, generally speaking, comfortable with think-on-your-feet situations. To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you.

Crisis Management 138

Crisis Management Crisis Crisis Communications Ethics 138

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. It involves defining clear, specific goals aligned with the organization’s overall mission and the unique needs of its audience. fore distribution.

Healthcare 68

Healthcare Strategy Publicity Pharmaceuticals 68

Agility PR Solutions

SEPTEMBER 4, 2023

Influencer marketing is integral to any brand’s PR strategy as it allows you to reach a vast audience through trusted social media personalities. Influencers have the power to direct consumer behavior, enhance brand visibility, and create authentic connections with your target audience.

Marketing 100

Marketing Consumer Social Media Strategy 100