Polaris

NOVEMBER 28, 2014

Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck? Does your product development team invest time and energy in new solutions it thinks your customers will want. only to discover they don’t?

Consumer 154

Consumer Brand Branding Software 154

Solo PR Pro

DECEMBER 20, 2022

We asked our panel of solo PR pros to share one of their business goals for the year ahead. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Michael Ares, MDA Corporate Marketing, LLC.

Resources 77

Resources Energy Small Business Corporate 77

Waxing UnLyrical

DECEMBER 13, 2018

Now that you are calm, composed and confident you need to step up your energy and momentum to activate the truly juicy, creative, free-flowing ideas, words, images that will make your work distinctive and – interesting! Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group.

Strategy 70

Strategy Energy System Small Business 70

PR for Anyone

JUNE 16, 2021

I attract people because of my energy. Additionally, when the media is looking for an expert, who do you think they want… the same old same old expert or one who brings charisma and a wow factor? I hear this all the time. THAT is my captivating characteristic and without trying, have used this to captivate my audience and the media.

Energy 130

Energy How To Industry Social Media 130

Rock the Status Quo

APRIL 11, 2015

In fact, I did a GREAT job and was starting to get some fantastic results despite a small budget with big challenges. But putting emotions aside, the entire situation was a reminder of how a business name can sabotage marketing efforts no matter how much expertise you hire. ” It’s not always that simple.

SEO 100

SEO Marketing Small Business Google 100

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Entrepreneurship and small business ranked second and third respectively. Lackluster Consistency and Frequency.

Survey 60

Survey Blogging Corporate Analytics 60

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

Beyond PR

AUGUST 16, 2016

Target the appropriate business outlet. Not taking the time to research prospective outlets before pitching is a waste of time and energy for all parties involved. It’s important to understand that business media points are as diverse as the businesses they’re covering, and as such require mindful targeting.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Waxing UnLyrical

FEBRUARY 16, 2012

“ So I made my decision, and decided to get rid of my anonymous account and focus all my energy on the professional (or more professional of the two) account. Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online.

Twitter 70

Twitter Energy Small Business Web 70

Waxing UnLyrical

AUGUST 16, 2012

TestMasters finished 4th out of over 70 initial local Houston small business teams. The Greensheet finished comfortably inside the top eight in medium-sized businesses too. We were pitted against Bounce Energy, who had knocked of the rather interesting and innovative Houston Renaissance Festival in a pretty good fight.

Journalism 70

Journalism Local Social Media Twitter 70

Cision

NOVEMBER 30, 2016

Before you spend the next several weeks in holiday party mode and eat your weight in gingerbread men, however, I encourage you to mark these marketing tasks off of your to-do list so you can start next year prepared. Now that you know what your marketing successes were in 2016, you can craft game plan for next year. Try Out New Tools.

Marketing 120

Marketing Energy Tools Content Marketing 120

Mora Communications

AUGUST 31, 2015

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

Media 49

Media Local Insurance Insurance 49

Mora Communications

AUGUST 12, 2015

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around. All of their problems will be over.

Publicity 49

Publicity Interviews Media Relations Company 49

Mark My Words

FEBRUARY 4, 2021

Since a group of traders on the foul-mouthed Reddit group WallStreetBets realised the collective impact they could have by rallying around a single stock, they’ve driven up its market value by over $22 billion in a couple of days. One fund, Melvin Capital, drew the ire of the redditors when they disclosed they had shorted GameStop.

Reddit 60

Reddit Financial Energy Small Business 60

Victorious PR

FEBRUARY 22, 2023

The only reason your team struggles to do PR for your business is because they are wasting so much time, energy, and effort on the wrong things. Here is the thing: You got this far, in this video, because you see a need in your business, and you see that Authority Creator can serve that need. And we have no one to send them to!

Publicity 52

Publicity Video Pitching Google 52

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. And I’m sure that the B2B businesses that underestimate public relations will be on the losing side. My advice to B2B marketers is very simple.

B2B 52

B2B Communications Media Newspapers 52

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. My goal, as always, is to create content that integrates all aspects of digital PR: traditional PR, content marketing, social media and SEO. A Mini Self-Case Study.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

PR Fuel

OCTOBER 16, 2018

Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. For small businesses, it’s always nice to know who started the company and why. Make sure to keep it updated.

Web 40

Web Pitching Local Report 40