Beyond PR

SEPTEMBER 21, 2016

At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. But did you know that while Steve Jobs was conducting the demonstration, Apple employees behind the scenes weren’t sure it was going to work? It’s a win–win situation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

What does the recent Nobel Prize have to do with good public relations agency business practices? It’s easy to think that the only motivation needed to enter into a public relations agreement is proper monetary compensation. Legal agreements have governed the practice of public relations since the days of Edward Bernays.

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Publicity Product Launch Construction Exercises 120

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Marketing is focused on driving sales and promoting products.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. One way to improve internal communication is to establish regular communication channels between leadership and employees. This can help keep employees informed about the brand’s goals and achievements.

Company 88

Company Corporate Product Launch Internal 88

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. Showcase the real people behind the brand, share employee stories, and actively engage in conversations.

Strategy 78

Strategy Brand Branding Product Launch 78

PRSay

OCTOBER 15, 2020

Our stakeholders — employees, customers, students, partners and vendors — are all part of our audience. Think like an employee, customer or parent, and give them the information they need to know. Stephens is a business strategist, best-selling author, attorney and public speaker. The solution? Illustration credit: jirsak.

Product Launch 166

Product Launch Radio Employee Consumer 166

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

5W PR

OCTOBER 19, 2023

Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. Brand ambassadors Select loyal customers or employees as brand ambassadors. It’s an effective way to generate buzz and capture media attention.

Brand 78

Brand Branding Product Launch Sports 78

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. There are five key components to public relations that should all work together to build and improve your company’s reputation. What Does PR Stand For? Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Onclusive

JULY 27, 2023

Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Internal International Resources 354

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 110

Video Marketing SEO Social Media 110

Business Wire

OCTOBER 30, 2017

When you’re in PR, the holiday season starts early with long-lead publication deadline dates and doesn’t stop until the final “last-minute gift ideas” blog posts published in late December. Business Wire takes holidays seriously. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories.

Infographics 153

Infographics Travel Product Launch Video 153

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. In general, startups make great PR clients — especially those with a story to tell. Bad timing.

Agency 205

Agency Pitching Internal International 205

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary? Here are some of the most likely mistakes.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. Back in the day, we rented a TV entertainer or book author for a product launch. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Buzzstream

FEBRUARY 9, 2024

However, not all product or brand releases warrant a press release. If you are launching a new brand or product, tailor your press release to resonate with journalists at industry trade publications, so always tie it back to what they find valuable and relevant. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The practice of public relations is about telling stories, and all good stories have compelling themes. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Burrelles Fresh Ideas

MARCH 12, 2024

Download our free Product Launch tip sheet. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. Contact us for more information on Burrelles media outreach and monitoring services.

Social Media 79

Social Media Strategy Media Reputation 79

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Confusing PR with publicity. In public relations, it’s all about how you tell your story, so shaping that story should come before media contact or content creation. Bad timing.

How To 149

How To Government Product Launch Internal 149

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

NOVEMBER 13, 2015

Obama ‘Ally of the Year,’ the first president to appear on the cover of an LGBT publication ( BuzzFeed ).

Media 120

Media Automotive YouTube Product Launch 120

Business Wire

FEBRUARY 2, 2018

We’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Zuckerberg said in his Facebook post. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Use press releases to spread awareness for a product launch or an important business milestone. A captivating press release can feature on websites, news publications, and magazines.

Creativity 102

Creativity Data Measurement Product Launch 102

Cision

APRIL 7, 2017

I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. My PR employees work in tandem with our social media manager to ensure that we’re maximizing awareness opportunities and supporting our media relations with compelling visuals.

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

AUGUST 27, 2020

The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? A successful public relations campaign often begins with a press release. You may also want to let the public know if they can get involved with your event. Event Press Release.

Nonprofit 87

Nonprofit Local Writing Examples 87

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Opening up the floor and encouraging your employees to ask questions will help make informed decisions, and avoid employee backlash later on, when it might be too late.

Reputation 75

Reputation Employee Leadership Product Launch 75

MaccaPR

SEPTEMBER 9, 2019

Even better, Popeyes implicitly urged the American public to perform their own taste tests of the two sandwiches, with dozens of consumers immortalizing their evaluation on social media. So what can marketers like you learn from Popeyes’ online victory? 5 – Prepare For Success While Your Brand Gets Ready for Disaster.

Twitter 105

Twitter Marketing Social Media Viral 105

Presspage

AUGUST 24, 2018

Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. In addition to videos, add product photos and even office photography (i.e.,

Media 68

Media Leadership Product Launch Television 68

PR Fuel

MARCH 14, 2021

They are forms of media that are meant to convey information to journalists and potential customers, such as: Upcoming events Product launches Company restructuring New website Receiving awards Acknowledging employees Trade show exhibitions And more. They also serve as indirect ways to boost your SEO. Gain Backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62