Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More strategic questions arise due to changes in technology.

Communications 128

Communications Crisis Internal International 128

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 151

Employee Print Writing Survey 151

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. These people range from customers, investors, journalists, and employees to business partners. And video content can be the primary tool to support those efforts. #5.

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 97

Strategy Ethics Social Media Data 97

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

If you notice the crisis turning toward danger, think about the scale of the problem and involve all necessary tools to solve it. Having a crisis managing team of key employees with all relevant information would be best. At the same time, in the moment of a crisis, communication tools should be taken under stricter control.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Training Video Survey 136

ISEBOX

MAY 16, 2016

She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product? Thankfully, no. This is where Oktavia got ABC Drug Corp.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

Melissa Agnes

FEBRUARY 16, 2016

Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Doctor Spin

MAY 21, 2021

To assist you in coming up with better PR ideas, I’ve assembled this easy-to-use tool. A Tool to Generate Great PR Ideas. Apple took on a stupid majority (“no-one cares about the aesthetics of technology”)—and the list goes on. Perhaps they treat their employees badly? To spin or not to spin.

How To 52

How To Hotels Survey Employee 52

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. And tools like Survey Monkey make getting that data as easy as peppermint pie. Even if you missed out on a proactive initiative this year, it’s still not too late to conduct media outreach or marketing activities.

Survey 60

Survey Enterprise Radio Print 60

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters.

Company 111

Company Media Journalism Report 111

Waxing UnLyrical

MAY 15, 2018

And while powerful tools are constantly being developed for our trade, some things are just becoming much harder to accomplish. Navy print and broadcast journalist and Philadelphia native, he is a lifelong student of writing and connecting with audiences by practically any means at his disposal. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) The Real Reasons Inbound Marketing Is Scary.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 1) February 18, 2014: Enter GTCR .

Technology 13

Technology Software Company Marketing 13

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The product does everything you’d expect from a media monitoring tool. Background on Truescope.

Tools 162

Tools Media Software Analysis 162

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. I think it suggests a general lack of R&D among the traditional technology providers in PR. Here’s a list of PR technology companies I’m watching , and here’s how vendors can get on my radar. >>> However, they are a sizable company with 1,000 or so employees.

Software 122

Software Technology Advertising Advertising 122

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition. One thing I see a lot of is folks relying too heavily on optimization tools like Yoast or Clearscope. Those can be really useful tools, but they don’t always get it right.

Engineering 100

Engineering Writing Mobile SEO 100

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company.

Software 129

Software Case Study Advertising Advertising 129

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” You can see why a tool like this is beneficial.

B2B 85

B2B Content Marketing Trends Marketing 85

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools. Find original data.

Television 120

Television Interviews Engineering Tools 120

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

SEPTEMBER 14, 2021

Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities. They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. The company and product were founded in 2020 by Simon Thompson , a former Meltwater employee.

Media 93

Media Pitching Print Data 93

Doctor Spin

NOVEMBER 22, 2023

Businesses can enhance employee well-being and productivity by fostering environments encourage focused work and limiting the reliance on constant digital multitasking. PR Resource: The Electronic Age Marshall McLuhan: The Electronic Age Human culture is often described based on our access to production technologies (i.e.

eBook 52

eBook Groups Biotechnology Resources 52

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Later, when we got around to talking about tools, they mentioned that they had just signed an $80K contract with a well-known media measurement company. Sign up for the shortest possible timeframe.

Measurement 52

Measurement Communications Survey System 52

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Using too many tools. According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Visual assets like infographics are more expensive.)

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Content is a key tool in those efforts. Focus on employee education and advocacy. Report Methodology. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. Essential metrics like website traffic figures, engagement rates, and conversions may be tracked via tools such as Google Analytics or through analyzing social media insights and website analytics.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Slack Chat Groups - Is your company on the new internal collaboration tool Slack? Here's one way: Spotlight the in-house expert who authored your content piece.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 16, 2024

Today’s post is focused on Propel an all-in-one PR software tool. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. They tried to use commercial CRM and martech tools, but none of these worked.

Software 146

Software Pitching System Analytics 146

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. This workflow documentation can also be used as training material for new hires and as a quality checklist for all employees. What’s ahead: Map your PR team workflow.

How To 60

How To Software System Employee 60