Expert insights. Personalized for you.
Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more. Here are today’s top stories: Uber lays off 3,700 employees. MORE
As the coronavirus continues to sweep the nation, there are companies hard at work ensuring that their customers and patients are still getting the resources and care they need for a host of medical issues not related to Covid-19. The company’s vice president of U.S. MORE
Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim. MORE
Here are today’s top stories: Addidas “rejects all statements” made by employee letter on diversity. However, when an employee letter signed by 83 employees questioned the approach, the brand refused to give ground. MORE
The interview comes the week after a WSJ report alleging that Proctor & Gamble was working with Chinese state-run media on a tool to skirt Apple’s imminent privacy tools. Lululemon pushes back on employee claims of ‘toxic positivity’. Also: U.S. MORE
Why It Matters: Communicators, take note to set expectations for open communication and transparency as policies and guidelines related to COVID-19 safety inevitably change. Pinterest announces an end to employee NDAs in workplace discrimination settlements. MORE
Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. Apple persuades retail employees to WFH. MORE
Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling. MORE
Here are today’s top stories: Best Buy to furlough 51,000 employees. The retail chain’s temporary layoffs will affect hourly store employees across the United States, with most of its part-time workers affected. Employees will keep their health care benefits for at least three months. MORE
As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth. Research from the media and other sources is all around us. 77% of employees are more loyal to innovative companies. MORE
A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. By contrast, speechwriters and media relations professionals listed “telling interesting stories about boring topics” as their top concern. Public relations. MORE
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. MORE
Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool. MORE
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line. Better storytelling. MORE
Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. That’s another big reason employees stay (or leave) organizations. MORE
Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees. MORE
Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. An outbreak centered around the plant infected more than 1,000 employees, at least six of whom died. “We MORE
As I’ve shared the book with friends, employees and clients, it’s been a pleasure to hear how many are sharing it with their daughters and mothers, and even more surprising, the men who have been champions of sharing my story as well. MORE
Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications. MORE
We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. It is a great way to reach your audience directly, without a filter—but that very filter gives media placements their legitimacy. Media relations efforts can aid in all of these endeavors. Scholarly activity is only advanced by having relevant comment by faculty in media. MORE
The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values? MORE
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content. MORE
Saks requires employee vaccinations ahead of office reopening. Clothing company Saks says that the company’s downtown Manhattan offices will be the primary workplace for employees come September, and employees will be required to be vaccinated upon returning to the office in the fall. MORE
Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. MORE
Here are today’s top stories: Google responds to new employee union. In the current climate, where support for employees and emphasis on worker well-being is at a high-point for the corporate world, Google is affirming its commitment to workers’ rights. MORE
More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts. MORE
Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. MORE
The program also provides a meaningful way for Sallie Mae’s 2,000 employees to get involved at the ground level and contribute to the mission by raising funds for the scholarship program. RELATED: Ragan's Media Relations Awards will recognize the best campaigns and initiatives. MORE
Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. You can help social media platforms including Twitter by reporting misleading content. MORE
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. MORE
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The survey and an accompanying event were sponsored by 3BL Media and News Direct. MORE
The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. And that media training you’ve been putting off? MORE
Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. So we always made sure to apply Hollywood storytelling norms when we created our best videos.”. MORE
Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections. Successful storytelling actually starts with empathy, she argues. MORE
Cannabis advocacy groups signaled their support for Amazon’s decision as a harbinger of changing attitudes about marijuana legalization: MPP's Statement on Amazon’s Decision to Remove Cannabis From Employee Drug Testing and to Endorse the MORE Act: pic.twitter.com/YIgk71K5Oh. MORE
How should you prioritize media requests in the current crisis? Here are some tips from Ragan Consulting Group’s Nick Lanyi on how to triage your media relations strategy. As you settle in for the long haul, consider employees’ needs. MORE
Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information. MORE
Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We MORE
Here are today’s top stories: GitHub apologizes for firing employee over ‘Nazi’ remark. The company issued a mea culpa after it fired a Jewish employee on Jan. We expect all employees to be respectful, professional, and follow GitHub policies on discrimination and harassment. MORE
VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Though both traditional and digital media budgets should increase in May and June, advertising spending on traditional channels is taking a harder hit: Image courtesy of IAB. MORE
The company now faces the ire of media outlets for what it now says was an April Fools’ joke, despite confirming the truth of the press release to multiple outlets. YouTube denies employee requests to remove rap song with anti-Asian lyrics. MORE
PR Daily
AUGUST 30, 2020
Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.
PR Daily
JANUARY 27, 2020
Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line. Better storytelling.
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PR Daily
MARCH 8, 2021
Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. So we always made sure to apply Hollywood storytelling norms when we created our best videos.”.
PR Daily
MAY 11, 2021
Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections. Successful storytelling actually starts with empathy, she argues.
PR Daily
MAY 27, 2020
Finding stories in your data can lead to big earned media wins. Those numbers—along with the stories behind them—can create an attractive story for a journalist, netting your organization media coverage despite headlines being dominated by COVID-19 news and information.
PR Daily
OCTOBER 20, 2020
As I’ve shared the book with friends, employees and clients, it’s been a pleasure to hear how many are sharing it with their daughters and mothers, and even more surprising, the men who have been champions of sharing my story as well.
PR Daily
MARCH 23, 2021
The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?
PR Daily
OCTOBER 30, 2020
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The survey and an accompanying event were sponsored by 3BL Media and News Direct.
PR Daily
APRIL 9, 2020
How should you prioritize media requests in the current crisis? Here are some tips from Ragan Consulting Group’s Nick Lanyi on how to triage your media relations strategy. As you settle in for the long haul, consider employees’ needs.
PR Daily
JULY 30, 2019
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.
PR Daily
DECEMBER 2, 2019
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers.
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PR Daily
MARCH 2, 2021
The program also provides a meaningful way for Sallie Mae’s 2,000 employees to get involved at the ground level and contribute to the mission by raising funds for the scholarship program. RELATED: Ragan's Media Relations Awards will recognize the best campaigns and initiatives.
PR Daily
MARCH 31, 2020
Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.
PR Daily
JULY 12, 2019
More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.
PR Daily
APRIL 14, 2021
Why It Matters: Communicators, take note to set expectations for open communication and transparency as policies and guidelines related to COVID-19 safety inevitably change. Pinterest announces an end to employee NDAs in workplace discrimination settlements.
PR Daily
JULY 14, 2020
Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. Apple persuades retail employees to WFH.
PR Daily
APRIL 20, 2020
Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19.
PR Daily
MAY 20, 2021
Saks requires employee vaccinations ahead of office reopening. Clothing company Saks says that the company’s downtown Manhattan offices will be the primary workplace for employees come September, and employees will be required to be vaccinated upon returning to the office in the fall.
PR Daily
JUNE 9, 2020
Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months.
PR Daily
MAY 6, 2020
As the coronavirus continues to sweep the nation, there are companies hard at work ensuring that their customers and patients are still getting the resources and care they need for a host of medical issues not related to Covid-19. The company’s vice president of U.S.
Sword and the Script
JUNE 16, 2020
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.
PR Daily
APRIL 6, 2020
VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. Though both traditional and digital media budgets should increase in May and June, advertising spending on traditional channels is taking a harder hit: Image courtesy of IAB.
PR Daily
JUNE 18, 2020
Here are today’s top stories: Addidas “rejects all statements” made by employee letter on diversity. However, when an employee letter signed by 83 employees questioned the approach, the brand refused to give ground.
PR Daily
FEBRUARY 23, 2021
Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We
PR Daily
MAY 7, 2020
Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more. Here are today’s top stories: Uber lays off 3,700 employees.
PR Daily
JANUARY 19, 2021
Here are today’s top stories: GitHub apologizes for firing employee over ‘Nazi’ remark. The company issued a mea culpa after it fired a Jewish employee on Jan. We expect all employees to be respectful, professional, and follow GitHub policies on discrimination and harassment.
PR Daily
JANUARY 4, 2021
Here are today’s top stories: Google responds to new employee union. In the current climate, where support for employees and emphasis on worker well-being is at a high-point for the corporate world, Google is affirming its commitment to workers’ rights.
PR Daily
JUNE 3, 2021
Cannabis advocacy groups signaled their support for Amazon’s decision as a harbinger of changing attitudes about marijuana legalization: MPP's Statement on Amazon’s Decision to Remove Cannabis From Employee Drug Testing and to Endorse the MORE Act: pic.twitter.com/YIgk71K5Oh.
PR Daily
SEPTEMBER 1, 2020
Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees.
PR Daily
APRIL 23, 2020
Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. You can help social media platforms including Twitter by reporting misleading content.
PR Daily
MARCH 30, 2019
Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team. Storytelling is woven through all the company’s communications, both internal and external. The heart of everything we do is around storytelling,” Russel says. “It’s Empathy as a storytelling tool.
PR Daily
SEPTEMBER 14, 2016
We have heard of the decimation of the once-powerful mainstream media outlets and the rise of alternative methods of gathering and disseminating news. Media relations still matters. It is a great way to reach your audience directly, without a filter—but that very filter gives media placements their legitimacy. Media relations efforts can aid in all of these endeavors. Scholarly activity is only advanced by having relevant comment by faculty in media.
PR Daily
APRIL 15, 2020
Here are today’s top stories: Best Buy to furlough 51,000 employees. The retail chain’s temporary layoffs will affect hourly store employees across the United States, with most of its part-time workers affected. Employees will keep their health care benefits for at least three months.
PR Daily
MARCH 19, 2020
As a passionate public relations professional, I am always evaluating new ideas and business models that benefit our clients and inspire creativity and growth. Research from the media and other sources is all around us. 77% of employees are more loyal to innovative companies.
PR Daily
DECEMBER 17, 2020
Here are today’s top stories: Tyson fires employees involved in COVID-19 ‘betting pool’. An outbreak centered around the plant infected more than 1,000 employees, at least six of whom died. “We
PR Daily
MAY 2, 2019
A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. By contrast, speechwriters and media relations professionals listed “telling interesting stories about boring topics” as their top concern. Public relations.
PR Daily
JANUARY 10, 2020
Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. That’s another big reason employees stay (or leave) organizations.
PR Daily
MARCH 31, 2021
The company now faces the ire of media outlets for what it now says was an April Fools’ joke, despite confirming the truth of the press release to multiple outlets. YouTube denies employee requests to remove rap song with anti-Asian lyrics.
PR Daily
APRIL 13, 2021
The interview comes the week after a WSJ report alleging that Proctor & Gamble was working with Chinese state-run media on a tool to skirt Apple’s imminent privacy tools. Lululemon pushes back on employee claims of ‘toxic positivity’. Also: U.S.
PR Daily
JULY 10, 2019
Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.
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