Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Multimedia Development & Visual Storytelling. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin’s News section shares recent announcements, expert insights and employee perspectives.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader.

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Burrelles Fresh Ideas

APRIL 9, 2024

Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential. Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time.

Social Media 92

Social Media Marketing Media Storytelling 92

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. When employees are informed, this leads to trust.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Happy employees are the ultimate growth driver.

Survey 174

Survey Marketing B2B Study 174

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure.

Video 87

Video Publicity Marketing Analytics 87

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Starbucks followed up by announcing it would close 8000 stores on May 29 for a half-day of employee education around racial bias.

Fashion 255

Fashion Reputation Social Media Brand 255

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. We have 130,000 employees. It starts with consistency.

Internal 66

Internal International Conference Public Affairs 66

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Which real, historical or fictional person or brand would you like to give a reputation makeover? Speech writing.

Energy 53

Energy Measurement Internal International 53

Landis PR

JANUARY 3, 2022

First, we are expecting public relations to play a leading role as the global economy recovers and as we adjust to a new world where we live with Covid for years to come. Second, internal communications and communicating with employees will be central to the success of every organization.

Trends 52

Trends Trade Shows Agency Communications 52

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social media marketing podcast covering digital tools, apps, and software. Want to get on the show? 2) Jeff Bullas. 3) Chris Brogan.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Creative employee communications. ” Tonya Chin | Nutanix.

Marketing 167

Marketing Employee Content Marketing Training 167