PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 174

Employee Crisis Survey Study 174

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. This conundrum is a leadership challenge for the head of marketing.

Survey 117

Survey B2B Marketing Interviews 117

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose?

Financial 145

Financial Marketing Survey B2B 145

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 128

Technology Study Communications Survey 128

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. The findings remind me of a trend I’ve seen in other technology sectors. 38% said budget.

Survey 112

Survey Software Technology Tools 112

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. That’s where a survey can come in. What can a survey do for your brand? Here’s a snapshot of the survey goals and outcomes. The story was grim for workers.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Jack of all trades.

Communications 122

Communications Crisis Internal International 122

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It is not advisable to have an employee of a communications firm present in the interview situation. For the original blog, please visit here.

Radio 59

Radio Pinterest Television Government 59

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

PRSay

DECEMBER 27, 2023

The report represents over a year’s involvement of the 65 CPRE board members as they participated in brainstorming sessions, crowdsourcing surveys, focus groups, and an omnibus quantitative survey of over 460 PR practitioners and educators. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The report represents over a year’s involvement of the 65 CPRE board members as they participated in brainstorming sessions, crowdsourcing surveys, focus groups, and an omnibus quantitative survey of over 460 PR practitioners and educators. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To show leadership during a serious crisis situation. Here are some of the most common. . To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

OCTOBER 3, 2017

Companies all around the world are met with the difficult task of effectively communicating with and engaging their employees, customers and other constituents. As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging.

Technology 66

Technology Communications Mobile Internal 66

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 86

Survey Measurement Employee Retail 86

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. There are two primary audiences an organization under fire ought to be able to count on: employees and loyal customers. Build loyalty. Fuel word-of-mouth.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release. Press releases are nearly useless.

Engineering 98

Engineering Television Travel Financial 98

PRSay

AUGUST 26, 2022

We felt it was important for our business-to-business technology clients to be introduced to what it is — to get in it, to experience it, so they could start to think about how they might use or they might not use this new communications channel,” Neumeier said. A new communications channel. What communicators should know about the metaverse.

Technology 113

Technology Meeting Training Survey 113

Stephen Waddington

SEPTEMBER 7, 2021

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). Overall, communication leaders reported higher-quality relationships with marketing and public affairs and lower-quality relationships with finance and information technology (IT).

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. Give our services a try. Content picks.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. You can find the survey answers from 483 communicators here: PR measurement. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. The report is based on a global survey of its employees.

Software 85

Software Internal International Pitching 85

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. As a vertical, technology companies invest 9.7% of revenue in marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

PR in High Definition

APRIL 26, 2021

Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes. The employees at Goldman Sachs seemingly had no other option than to take this internal issue external.

Internal 62

Internal International Communications How To 62

Reputation Us

MARCH 19, 2021

In the banking world, the Deloitte Center for Banking Solutions surveyed banks who recently went through an M&A transition to gather insight into what drives a customer to stay or to defect post-acquisition. Of the acquired clients surveyed, 48% had either already switched financial institutions or reported a switch was likely.

Reputation 78

Reputation Financial Banking Employee 78

Sword and the Script

AUGUST 19, 2017

1) CMO job responsibilities and leadership attributes. When it comes leadership attributes , “it is strategic thinking that most marketers (86%) believe is imperative.”. The survey of roughly 300 top marketers found “60 percent said marketing is viewed by the Board and CEO as a revenue generator.” ” Hear! Talk to Us!

Leadership 62

Leadership Study Analytics Survey 62

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

PRSay

AUGUST 6, 2019

Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees. I have even witnessed at least one agency who has taken this approach. Tip 2: Escalate e ngagement with Instagrammable experiences. Gen Z is eager to engage with brands via unique experiences.

Television 158

Television Instagram Consumer Newspapers 158

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. But technology isn’t the whole story. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Offleash

JULY 23, 2017

Silicon Valley is the world capital of transformation, shaping the technologies that change how we live, work and play. Fact: Among the hundreds of startups we’ve represented, it’s rare to find a woman among the executive leadership. Or earlier accusations of sexual harassment accusations at GitHub, Tinder and other companies.

Engineering 40

Engineering Technology Policies Ethics 40

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. It is not easy but it is well worth it.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. 2) 2017 PR Salary Survey Suggests Demand for Talent Tightening. 6) Thought Leadership Actually Requires Thought and Leadership. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72