Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 189

Leadership B2B Marketing Study 189

PRSay

DECEMBER 17, 2020

According to a new survey by Pew Research Center , most people now working from home had rarely or never done so before the shutdowns. In Pew’s surveys, a majority of workers say their job responsibilities cannot be carried out from home. The shift to remote work in 2020 has revealed, or perhaps clarified, a class divide.

Survey 190

Survey Employee Video Education 190

PRSay

JANUARY 19, 2024

In a survey of 320 U.S. According to the Littler report, more than a third (36%) of the executives surveyed said they have maintained their organizations’ DEI efforts, while just 1% reported significant decreases. More than half (55%) said they are promoting diverse employees into leadership positions.

Survey 94

Survey Employee Leadership Training 94

Communications Conversations

DECEMBER 20, 2022

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. Finally, a survey probed the views business leaders have as to the effects of EX and CX on growth.

Employee 99

Employee Study Survey Leadership 99

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

PRSay

MARCH 14, 2022

In a 2020 Harris Poll that surveyed members of all generations, more than half of Gen Z respondents (ages 10-25) said they consider themselves creative, compared with only 44 percent of older respondents who described themselves the same way. Invite your new employees and interns into the board room. Bring in young voices.

Creativity 113

Creativity Employee Survey Internal 113

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. This conundrum is a leadership challenge for the head of marketing.

Survey 116

Survey B2B Marketing Interviews 116

PRSay

MARCH 10, 2022

workers whose jobs can mainly be performed from their homes are still working from home all or most of the time, a new survey from Pew Research Center has found. Among employees choosing to work from home, fewer are doing so because they’re afraid of being exposed to the coronavirus (42 percent now vs. 57 percent in 2020).

Survey 125

Survey Journalism Employee Facebook 125

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.

Employee 111

Employee Company Marketing Case Study 111

Stern + Associates

MARCH 3, 2023

Last month, Stern Strategy Group employees were fortunate to participate in an in-house workshop led by Zoe Chance , Yale School of Management professor and client of Stern Speaking & Advisory, who specializes in persuasion and decision-making. Say no (sometimes) What goes along with asking and listening to requests?

Leadership 62

Leadership Employee Policies Groups 62

Agility PR Solutions

JANUARY 23, 2020

Millennial business leaders understand more than their predecessors that building trust with employees is a cornerstone of business success. Global leadership community YPO recently conducted a member survey designed to provide the chief executive perspective on the importance of […].

Employee 104

Employee Survey Leadership Community 104

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 138

Employee Crisis Survey Study 138

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

JANUARY 2, 2024

Employee stress has remained at record-high levels since the pandemic, with implications for worker productivity, well-being and longevity. Employee engagement slowly recovers. Employee trust in organizational leadership plummeted during the pandemic, before starting to recover in 2023. Here are some of the insights: 1.

Trends 94

Trends Employee Leadership Training 94

Wadds Inc.

OCTOBER 19, 2023

Good management and leadership make a big difference to organisations contributing to productivity, innovation, staff retention and overall business performance. Half of employees with ineffective managers planned to leave their jobs in the next year. The CMI commissioned two online surveys conducted by the polling organisation YouGov.

Training 111

Training Survey Employee Leadership 111

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 96

Internal International Communications Employee 96

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose?

Financial 143

Financial Marketing Survey B2B 143

Agility PR Solutions

FEBRUARY 25, 2019

But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces? B2B brand/agency connection marketplace DesignRush.com conducted a survey asking 228 full-time U.S. employees from ages 25-80 how diverse their […].

Leadership 95

Leadership Company B2B Employee 95

Sword and the Script

JULY 13, 2021

By the looks of the 2021 JOTW Strategic Communications Survey results, that’s never been truer than today. Below are the top PR challenges in 2021, according to the survey: 40% said too many priorities. Miller was one of six outside contributors that helped analyze the survey results. 37% said cutting through the noise.

Communications 161

Communications Survey Education Leadership 161

Institute for Public Relations

JANUARY 2, 2024

Global Women in PR (GWPR) and Opinium studied female employment and leadership in public relations and communication around the world. A survey of 657 female PR professionals around the world was conducted from August – September 2023. Key findings include: 1.)

Publicity 52

Publicity Leadership Survey Employee 52

Wadds Inc.

FEBRUARY 8, 2024

Another day, another survey about the contribution of the communication function to management. (I Contribution of internal communications to management When internal communicators operate strategically within management, employee understanding, engagement, and personal well-being improve. I may be on to something with my PhD studies).

Internal 52

Internal International Survey Measurement 52

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. Using group channels The Guide to Using Group Channels (opens as a PDF) includes meetings, apps, focus groups, employee forums, intranet, and employees.

Internal 78

Internal International Communications Employee 78

Remote PR Jobs

SEPTEMBER 25, 2023

And while some progress has been made in advancing women to leadership and board positions, the pay gap between men and women in PR is $6,000 on average (even when tenure, job type, education, field of study, location, and ethnicity are held constant). A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

Sword and the Script

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Study 122

Case Study Study Company B2B 122

Axia PR

JUNE 25, 2023

In a 2022 study, approximately 88% of Chief Information Security Officers (CISOs) surveyed reported to have experienced a cyber incident within the year. Unfortunately, in this day and age, it's not a matter of if, but a matter of when your organization will face a cyberattack.

Communications 62

Communications Government Survey Leadership 62

Shift Communications

DECEMBER 8, 2016

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Here’s an example of how SHIFT used survey data to drive media coverage and marketing exposure.

Survey 60

Survey Data Brand Branding 60

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. But a reputation can unravel quickly when a public-facing employee mistreats a customer, and the customer takes the case to the social mob. Employees say it is frequently used to sabotage others.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. What is the purpose of the communications team, then?

Communications 248

Communications Corporate Reputation Employee 248

PRSay

SEPTEMBER 9, 2022

Disengaged employees dubbed “quiet quitters” now constitute at least 50 percent of the U.S. Quiet quitting” arrives just as most jobs now require employees to make extra effort to collaborate with coworkers and meet customer needs. employees worsened during the second quarter of 2022. workforce, new Gallup research finds.

Employee 78

Employee Survey Meeting Leadership 78

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Jack of all trades.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

FEBRUARY 20, 2024

That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 105

Report Publicity Marketing Pitching 105

Agility PR Solutions

JULY 11, 2022

The post Companies amp up diversity initiatives with more women and POC in management roles appeared first on Agility PR Solutions.

Company 78

Company Policies Survey Leadership 78

Stern + Associates

FEBRUARY 13, 2024

Discover the top advice these six award-winning thought leaders are giving today’s leaders about cultivating an inclusive culture that empowers all employees. A recent survey from the Manpower group found that 75% of employers globally report difficulty in filling roles. families), as three-dimensional human beings.”

Internal 107

Internal International Groups Employee 107