Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. million PR pitches sent through their software over the last 12 months and produced some interesting statistics.

Creativity 96

Creativity Study Ethics Publicity 96

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. Other resources may be internal. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 99

Interviews Publicity Technology Social Media 99

Presspage

FEBRUARY 8, 2024

The first step is establishing a comprehensive ESG framework, which includes aligning business practices with ESG goals, setting measurable targets, and introducing communication strategies that highlight achievements and milestones. From investors to employees, everyone's demanding action. Want to upgrade your ESG reporting game?

Report 109

Report Government Financial Trends 109

Sword and the Script

JULY 6, 2021

Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Case in point? In 2010, Vocus acquired the Help a Reporter.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.” Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Certainly, internal comms should report to HR,” wrote Simon Monger. What about HR?

Report 118

Report Publicity Survey B2B 118

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Solo PR Pro

JULY 11, 2017

Human-interest press releases — news about employees who have achieved something notable on or off the job — tend to get a strong reception, as long as the achievements are significant and/or unusual. Topics to ask about include: Have any employees received advanced degrees and earned top honors? The human resources department.

SEO 42

SEO How To Software Resources 42

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? It doesn’t really apply to relationships between employers and employees.

Social Media 96

Social Media Privacy Media Training 96

Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. In 2021, the company says it added 65 new employees bringing its total to 150.

Software 119

Software Case Study Advertising Advertising 119

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. Monthly training sessions with our HubSpot channel consultant, Evan Dean. Weekly Updates.

Training 72

Training How To Course Software 72

PR 20/20

MARCH 26, 2020

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. HubSpot’s approach earned our praise.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

prTini

JANUARY 10, 2017

In particular, it reminded me of a technique that a business coach shared with me about evaluating performance in a specific and measured way. This should be pretty straightforward—but to better simplify, let’s borrow from the software world and frame this as a user story. What is PARLA? Who needed what, and for what purpose?

Case Study 28

Case Study Comparison Interviews Study 28

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A personnel crisis is a blanket term used to describe any event that can create a stressful or unpleasant work environment for employees. Man-made disasters. Planning during an emergency is not a good idea.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. While you will set benchmarks as you begin your measurement program, it should not only be used to see what happened. Here we go…. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Some communicators on Prezly even use this for internal communications. The company also uses its own software to manage an online newsroom with a category for product updates.

Pitching 63

Pitching Analytics Enterprise System 63

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. How can we find employees who have the potential to be leaders and leaders? The second is that for the first time in the world, there is a media that can be measured. What do they all have in common? What qualities do they have?

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. billion PR software market. billion PR software market.

Software 93

Software Banking Technology Data 93

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer. Take software testing as an example. Remember, it’s not always about you.

Storytelling 140

Storytelling How To Software Small Business 140

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. This is an important point, because you want to be able to measure and compare results over time. I searched all of the major business software review sites – G2, TrustRadius, Capterra, GetApp, and more – and didn’t see a single review yet. Workspaces.

Tools 158

Tools Media Software Analysis 158

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Marketing software company Hubspot’s recent feud with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. But at least one employee did something colossally dumb in advance of the book’s publication. ” Ouch.

How To 120

How To Reputation LinkedIn Software 120

Maxim Behar

JANUARY 24, 2022

The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software. His first graduation was from Prague University on International Economic Relations.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Doing that with a dozen core pieces of software is a lot easier than managing 30. Some of those pillars like strategy and analysis call for full-time oversight. Analyzing the wrong data.

Content Marketing 103

Content Marketing Print Analysis Data 103

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

OCTOBER 1, 2019

Agility PR Solutions launched “their reimagined media monitoring software” this month. Notified (monitoring and measurement).”. The consolidated platform provides an “end-to-end communications workflow that allows them [marketers] to listen, create, connect, deliver, amplify, and measure.”. click images for higher resolution).

Pitching 61

Pitching Analysis Report Video 61

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Including project management software in your MarTech stack can help you avoid a situation where you must scramble to figure out what comes next.

eBook 120

eBook Product Launch Software Internal 120