Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Communications 370

Communications Strategy Social Media Reputation 370

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

PR in High Definition

APRIL 27, 2023

When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Step 2: Crafting an employee advocacy programme All employees will have influence – when it comes to where to place your efforts, it really depends on your communication goal.

Communications 62

Communications Employee Reputation Storytelling 62

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Communications Advertising 40

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Communications Marketing Leadership 90

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Media Measurement. Media Training.

Social Media 370

Social Media Crisis Communications Reputation Media 370

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Measure what you are covering internally.

Measurement 40

Measurement Communications Employee Internal 40

MaccaPR

JUNE 11, 2020

With over 50% of employees fearful of contracting COVID-19 upon returning to the workplace, effective internal communications must go beyond addressing the safety procedures being put into place. Below, we dive deeper into how to deliver effective, empathetic employee communication. Perfecting Delivery and Tone of Your Message.

Communications 62

Communications Internal International Employee 62

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Reputation 195

Reputation Corporate Analysis Wikipedia 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett.

Strategy 418

Strategy Media Survey Communications 418

Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. Corporate communications addresses a broad set of internal and external audiences and involves multiple instruments, platforms, and channels.

Communications 195

Communications Corporate Reputation Measurement 195

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s wisdom for a VC-backed tech startup where I worked ages ago. The real kicker?

Study 118

Study Employee Survey Leadership 118

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes?

Agency 317

Agency Media Relations Reputation Brand 317

PRSay

MAY 3, 2023

Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. Image credit: use annenberg center for public relations ]

Reputation 143

Reputation Corporate Report Social Media 143

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Communications 370

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Time served is the typical measure of competence of PR.

Social Media 78

Social Media Storytelling Internal International 78

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Iterative PR Measurement.

Crisis Communications 397

Crisis Communications Media Training Social Media Agency 397

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Collectively we face a tinderbox moment, inside and outside the workplace. Nerves are frayed.

Reputation 150

Reputation Crisis Communications Creativity 150

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Crisis Communications Government 199

The Hoyt Organization

SEPTEMBER 8, 2023

Data And Analytics In the past, many businesses did not measure the impact of their PR strategies. Most brands would publish press releases and other online content and rely on hunches to measure the results. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies.

Trends 105

Trends Brand Branding Data-Driven PR 105

Axia PR

OCTOBER 26, 2021

With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees.

Corporate 62

Corporate Employee Marketing Brand 62

Sword and the Script

AUGUST 17, 2021

There are three surprising kickers in this finding too: Internal comms faced the most ethical challenges – more than external comms, Men in comms reported “significantly more ethical challenges than” women, and. Top challenges in internal communications. Read more: Global State of Internal Communications 2021 by Contact Monkey.

Creativity 114

Creativity Study Publicity Ethics 114

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Print Social Media Publicity 203

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc.

Marketing 195

Marketing Social Media Measurement How To 195

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Communications Corporate 221

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. Empower Your Employees and Advocates. Identify Who is Responsible for Listening and When. Who will respond?

Crisis Communications 325

Crisis Communications Crisis Communications Social Media 325

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Communications 88

Communications Employee Video Real Estate 88

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society.

Publicity 197

Publicity Corporate Public Affairs Government 197

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 144

Survey Communications Media Relations Social Media 144

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Organizations that have international audiences were more likely to select media placements and freelancers as their top budgetary expenditures.

Survey 88

Survey Social Media Media Measurement 88

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Social Media 195

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Communications 151

Communications Trends Social Media Viral 151

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator.

Internal 40

Internal International Communications Facebook 40

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Social Media Media Measurement 48

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? Employee Capacity. When planning for the upcoming month, do your employees have availability to take on additional work?

Agency 40

Agency Measurement Employee Communications 40

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 142

Communications Crisis Social Media Media 142

PRSay

JUNE 21, 2021

It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. Gallup reinforced this finding in their 2020 State of the American Workplace report : “Employees are willing to look and keep looking for a company that’s mission and culture reflect and reinforce their values.”.

Brand 183

Brand Branding Employee Study 183