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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business.

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5 Social Customer Service Best Practices

Cision

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. You should have resources to support your customer service.

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Friday Roundup: Customer Service

Waxing UnLyrical

Today’s roundup focuses on one of the most important aspects of any business, customer service. Here are five posts looking at the importance of customer service (including its importance in public relations). This Canopy Needed a Customer Service Safety Net. On Falling in Love…and Public Relations.

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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. ” “We offer great customer service/value/reliability.”

How To 310
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334
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The Value of B2B AI

5W PR

By using predictive analytics and machine learning, AI helps businesses make more accurate predictions and informed decisions. It automates tedious tasks like data entry and customer service, freeing up employees to tackle more strategic work. This results in better outcomes and higher profits.

B2B 97
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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195