PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

FEBRUARY 16, 2019

Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post. Building links to a product, service, or “money” page can be challenging. More on this in a bit.)

Digital PR 62

Digital PR Examples Strategy Survey 62

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If they visualized the data in a chart or infographic. What would be even better?

Data 106

Data Meeting Measurement Guidelines 106

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. billion ,” according to a new report from Burton-Taylor International Consulting. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice.

Blogging 48

Blogging Employee Corporate Google 48

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Read on for the 11 specialists to target during employee recruitment. Emily is a dual major studying Public Relations at S.I.

Marketing 43

Marketing Mobile Engineering Technology 43

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Read on for the 11 specialists to target during employee recruitment. Emily is a dual major studying Public Relations at S.I.

Marketing 40

Marketing Mobile Engineering Technology 40

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Foster a learning culture. Change isn’t easy.

How To 60

How To Software System Employee 60

PR Fuel

OCTOBER 16, 2018

If JunkTech’s web site tells me that the company is a member of the Greater Kenosha Regional Technological Society, I’m more likely to contact JunkTech and give them some publicity instead of waiting to make contacts with the Society itself. I am by no means a technology expert, but I do cover the technology sector.

Web 40

Web Pitching Local Report 40

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. Introduce the team and technology. They pick up on brand messaging faster if they can see internal discussions. Are there any words or phrases that employees can’t use?

Company 111

Company Pitching System Interviews 111

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

SEPTEMBER 21, 2018

But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59