PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. But they can be costly too. N:onconformity.

Reputation 90

Reputation Creativity Employee Resources 90

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation?

Reputation 75

Reputation Employee Leadership Product Launch 75

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line.

Reputation 48

Reputation How To Google Employee 48

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

Reputation Antistress by Sergii Bidenko

MARCH 25, 2024

Why companies need reviews How do reviews that “stick” to your social media accounts, Google Business Cards, catalogues, and service apps affect the business? Because of this the shop employees couldn’t complete the orders on time and were rude to the clients. Reputation Antistress Podcast by Sergii Bidenko

Reputation 52

Reputation Print Google System 52

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation?

Reputation 48

Reputation Employee Leadership Product Launch 48

David PR Group

FEBRUARY 8, 2018

The company has thousands of employees and multiple offices, appears to be very successful and yet has almost no online presence. “All of a sudden,” the executives realized that no reputation actually equates to a bad reputation. More and more, your online reputation is your overall reputation.

Reputation 44

Reputation Groups System Social Media 44

David PR Group

JANUARY 5, 2019

Here are five key online reputation trends for 2019. Lesson: Don’t publicly bash your organization’s most high-profile employee. While some internet trolls thought it might do damage to her reputation, many folks came to her defense – saying the video was more adorable than offensive. Moss was quickly fired. Happy New Year!

Reputation 64

Reputation Trends Social Media Travel 64

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. And have you asked the right questions? So, who’s on the list?

Reputation 48

Reputation Handbook Exercises Groups 48

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

David PR Group

MAY 27, 2015

After learning that a fellow employee was fired for lying on his application, Geffen sorted every piece of mail coming into William Morris. Employers may instantly check credentials by using Google searches, and they’re looking for a lot more than proof of matriculation. You Will Be Googled. You will be Googled.

Google 40

Google Reputation Privacy Fashion 40

PR in High Definition

JULY 24, 2019

If your role is in any way connected to your organisation’s reputation, think… Do you really know the reputation of your organisation? Some people like to guess, but is that the real reputation of your business? Reputation goes beyond building awareness and understanding with prospective customers. It can be done.

Reputation 48

Reputation Measurement Media Relations Agency 48

David PR Group

JULY 13, 2016

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”. Make a mistake and we aren’t happy.

Reputation 40

Reputation Measurement How To Financial 40

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Cision settles claim by sales employees.

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation.

Brand 185

Brand Branding Marketing Wireless 185

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. It can even help you appear higher in Google search results. More than three billion Google searches are made every day. Reputation and Brand Management. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. But it’s employee retention and engagement that will take priority. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. You have news.

Education 178

Education B2B Employee Crisis 178

Flack's Revenge

OCTOBER 24, 2018

Google learned this painful lesson recently, when reports made it clear that they sat on news about a massive breach. The company got pounded in the press (on top of other negative news) and wound up shutting down Google+. As the saying goes, the coverup can be worse than the crime. I urge a more open conversation.

Crisis Management 123

Crisis Management Crisis Employee Google 123

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? Wounded Warrior Project hurt by reputation damage. It tarnished the reputation of one of the most revered veterans’ groups. Wells Fargo ruins reputation with cross-selling scandal.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

David PR Group

OCTOBER 9, 2015

Literary agents, like most people, probably believe that being a good citizen and acting in a professional manner serves as a reasonable hedge against an attack on their online reputation. He made a good choice if his intention was to do maximum reputational damage. There’s much to be learned by all of us. –John.

Reputation 40

Reputation How To Agency Writing 40

Cision

OCTOBER 13, 2015

Social media listening brings myriad opportunities to your brand – from generating leads and extending your reach to connecting with your audience and improving brand reputation. First, run a Google search to see who the top contenders are. With the pervasiveness of social media, every employee is a spokesperson for your brand.

Social Media 120

Social Media Media Employee Reputation 120

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Contact us to discuss your specific needs.

Community 92

Community How To Marketing Data 92

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. click image for higher resolution) 3) PR tech mentions Reputation mentioning company RepTrak has tapped Onclusive for media monitoring.

Instagram 144

Instagram Technology Resources Employee 144

Melissa Agnes

JUNE 17, 2014

But neither are their executives, who are just as vulnerable to online reputation attacks. Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs.

Wikipedia 210

Wikipedia Reputation Report Policies 210

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. DE&I, ESG, and misinformation as it relates to reputation and trust, remain at the forefront of the corporate agenda. The nascent Amazon influencer platform, Google Analytics 4, audio, LinkedIn, and TikTok are all focus areas.

Agency 98

Agency Publicity Marketing Banking 98

Cision

DECEMBER 2, 2015

Whether you listen to complaints using free Google alerts or comprehensive listening software, you should look for mentions of your brand as well as keywords that describe your services. Many brands are hesitant to let employees speak up on social media, but restricting these organic brand advocates closes the door to many opportunities.

Brand 120

Brand Branding Employee Social Media 120

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 152

Survey Software B2B Pitching 152

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Heightened customer reputation, improvements to retain customers, reorganizations.”. Many platforms for collaboration. “It Jack of all trades. Blended media.

Communications 126

Communications Crisis Internal International 126

Cision

NOVEMBER 12, 2015

You’re not alone, but you need to figure it out to avoid tarnishing your brand’s reputation. Consider holding regular trainings or offering resources to familiarize your employees with the laws they need to follow and abide by to keep your brand compliant. Start with a simple Google search to see where your content pops up.

Brand 120

Brand Branding Software Reputation 120

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. Vacation or paid time off ranks number two (at 37 percent) in what employees consider to be the top five benefits.

How To 120

How To Media Employee Policies 120

PR in High Definition

SEPTEMBER 22, 2020

Aside from Amazon, Microsoft and Google, dog breeders and vets, hot tub salesmen and neighbourhood economies have all had some benefit from us all being at home and no doubt we’ll see them heading for the upwards trajectory. Listen to your employees. Few companies have done really well during this period. Listen to your customers.

Creativity 116

Creativity Employee Newspapers Crisis 116

David PR Group

JULY 2, 2020

Businesses are damaging their reputations, individuals are losing jobs and companies are left scrambling to properly communicate with a wide variety of audiences. For companies, it has become critical that employees understand that they are representing their employers all the time – not just during work hours. All of it is sensitive.

Policies 70

Policies Training Crisis Social Media 70