Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 75

Ethics Communications Agency Technology 75

PRSay

JANUARY 19, 2021

People “reject talking heads who they deem not credible,” the study says. People who rely mostly on social media are more hesitant to receive the vaccine, the study finds. To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says.

Government 158

Government Report Survey Media 158

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

MAY 25, 2021

According to the study: 90% are more likely to recommend that company to friends and family. The study found, “47% of global consumers say they tend to trust companies by default, meaning they have to do something bad to lose their trust, while 37% feel the opposite, indicating that companies have to earn their trust.”.

Brand 109

Brand Branding Survey Customer Service 109

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

Stern + Associates

FEBRUARY 20, 2023

A pioneer in fusing social work, communications and data science, and the most cited and recognized scholar studying how groups constructed online can influence behavior offline, Patton helps organizations create processes that connect employees with customers, enabling their products to affect people more broadly.

Local 99

Local Community Ethics Education 99

Wadds Inc.

FEBRUARY 1, 2023

You can’t blame the professional associations although they have a leadership role. It sets out the same thesis as my PhD study that the role of public relations has been elevated to the highest levels within management during the pandemic. These include an ethical code, education, training, and qualifications.

Publicity 98

Publicity Corporate Interviews Reputation 98

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders.

Case Study 42

Case Study Storytelling Study Engineering 42

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Representing the public that we serve 4. Broom, David M.

Government 103

Government Education Print Ethics 103

PRSay

APRIL 21, 2017

They left no ethical “how would you handle …” stone unturned. The real answer: to further your leadership ability. Now you can bring it all together and stretch it even further so you have even more to offer clients, management, customers and fellow employees. They put me through my paces and challenged me.

Ethics 97

Ethics Radio Education Exercises 97

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The report is based on a global survey of its employees. Image credit: Unsplash.

Software 85

Software Internal International Pitching 85

Flatiron Communications

MARCH 13, 2021

It’s been a long-time pet peeve of mine to observe how many reputable firms in the PR industry will accept clients whose business or advocacy goals raise ethical questions. Many PR firms, in fact, release studies that show the benefits of “doing the right thing,” while at the same time accept clients with questionable intentions.

Policies 36

Policies Agency Ethics Government 36

Barokas

JANUARY 7, 2019

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful. Publish at least one results-heavy customer case study per quarter.

Case Study 60

Case Study Construction Exercises Media Training 60

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. That really isn’t far from a philosophical argument over crooked nails. 1) Visualize how people engage with your site.

Tools 68

Tools Marketing Advertising Advertising 68

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. The two things every ethical communicator must embrace. I thought long and hard about this one.

Ethics 73

Ethics Brand Branding Internal 73

PRSay

AUGUST 1, 2016

Many studies indicate that the industry still struggles to attract young Blacks, Asians, and Hispanics to pursue public relations as their career of choice, while there is a lack of diversity in management positions industry-wide. The Foundation also supports numerous D&I programs to attract minority students to communication industry.

Resources 60

Resources Education Ethics Corporate 60

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. She has even found time to study politics and culture at Kingston University in London. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. So 6 Bulgarian companies got their business ethics standard. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A personnel crisis is a blanket term used to describe any event that can create a stressful or unpleasant work environment for employees. As a case study, consider a technology breakdown. Man-made disasters.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 176

Survey Marketing B2B Study 176

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Stern + Associates

FEBRUARY 9, 2023

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Cision

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. This can be found from the smallest agencies to the largest corporations.

Sports 245

Sports Agency Industry Creativity 245

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 1, 2017

There have been countless studies and think pieces published recently about the number of women in PR and their role in the field. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. This can be found from the smallest agencies to the largest corporations.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Other challenges include ethics, power, propaganda and Western bias.

Communications 60

Communications Analysis Web Handbook 60

PR Conversations

MAY 3, 2016

Often fingers point at business schools, regarding their failure to incorporate ethics into programmes. It seems that shareholder greed trumps employee and common interests. It seems that shareholder greed trumps employee and common interests. A new term coined: responsible leadership. care for employees; and.

Employee 40

Employee Leadership Communications Internal 40

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

A scathing story in The Wall Street Journal recounted how female employees were subjected to sexual harassment and “inappropriate conduct” in the workplace. But the $112 billion Nike may be better equipped to withstand setbacks, and it has moved swiftly to install women in senior leadership positions.

Reputation 165

Reputation Apparel System Corporate 165

PRSay

MARCH 29, 2017

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” ” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. ” Trust plummets in Japan.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant. These questions have been asked of CEOs in a number of recent, important studies.

Leadership 0

Leadership Agency Education Communications 0

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

Maxim Behar

NOVEMBER 19, 2020

This is absolutely proven with this study, which is relevant, and you can see it today on digital media - it is interesting. Host: There is another study showing that we are more liberal than the Swedes, who we pointed with a finger. On the one hand, yes, we help people around us every day, also my employees in the company.

Government 52

Government Measurement Pharmaceuticals System 52

NewsWhip

FEBRUARY 26, 2021

As you can see from the slide, we’ve been studying trust for 21 years. And something like three quarters of the population globally, this is a global study. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. Paul: Brilliant.

Brand 78

Brand Branding Media Government 78