PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? We asked BEPS members what ethics means to them personally. Taking time to reflect and analyze the issue can help lead to sound ethical decisions.

Ethics 99

Ethics Case Study Twitter Reputation 99

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 163

Ethics Public Affairs Travel Nonprofit 163

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Ethical Voices

MARCH 24, 2022

Do ethics matter to employees? What is ethical lobbying? This week there were some great stories – and a funny Dilbert cartoon on ethics. Healthcare, Russia and Ethics – The Financial Times had a great story last Friday on the ethical tightrope Western drugmakers are walking when it comes to Russian ties.

Ethics 52

Ethics Healthcare Employee Financial 52

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication. My team and I, as we study the science, recognize the common theme here.

Ethics 76

Ethics Communications Agency Technology 76

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

PRSay

DECEMBER 22, 2023

To be the very best crisis management professional, you must never stop learning — about your industry, best practices, case studies and the ever-evolving world around you. She is a past president of the PRSA Miami Chapter, where she still serves on the APR and Ethics committees. Beyond FIU, she is a dedicated PRSA member.

Crisis Management 121

Crisis Management Crisis Crisis Communications Ethics 121

5W PR

FEBRUARY 20, 2024

A recent study found that 83% of global consumers would switch brands for social or environmental responsibility. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Companies must adapt and embrace sustainable brands and mission-driven branding.

Consumer 78

Consumer Brand Branding Ethics 78

PRSay

JANUARY 19, 2021

People “reject talking heads who they deem not credible,” the study says. People who rely mostly on social media are more hesitant to receive the vaccine, the study finds. To rebuild trust, businesses must provide reliable information to their employees and, by extension, to their communities, Edelman says.

Government 157

Government Report Survey Media 157

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” Frank Strong mentioned the importance of employee concerns.

Corporate 198

Corporate Brand Branding Agriculture 198

Reputation Us

AUGUST 9, 2023

According to Global Finance magazine, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value. Negative publicity, ethical breaches, product recalls, or any crisis linked to reputation can lead to a loss of customer trust and loyalty.

Reputation 78

Reputation Insurance Insurance Financial 78

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. The biggest ethical challenge for me sometimes is you need to say no. The blurring of paid and owned media. I feel very, very fortunate.

Ethics 52

Ethics Real Estate Agency Company 52

Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

Communications Conversations

AUGUST 21, 2015

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? Meanwhile, 52 percent trust employees of that same company. Facebook was abuzz.

Case Study 60

Case Study Employee Study Guidelines 60

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

Landis PR

NOVEMBER 13, 2023

According to a 2020 study published in the International Journal of Environmental Research and Public Health , environmentally responsible organizations have increased attractiveness to employees, customers, investors and other stakeholders. You need to communicate those shifts to your target audiences.

Trends 64

Trends Ethics Journalism Consumer 64

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

Internal 84

Internal International Ethics Communications 84

Stern + Associates

FEBRUARY 20, 2023

A pioneer in fusing social work, communications and data science, and the most cited and recognized scholar studying how groups constructed online can influence behavior offline, Patton helps organizations create processes that connect employees with customers, enabling their products to affect people more broadly.

Local 98

Local Community Ethics Education 98

Buchanan PR

APRIL 12, 2023

Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals. These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 79

Publicity Meeting Policies Employee 79

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Sword and the Script

MAY 25, 2021

According to the study: 90% are more likely to recommend that company to friends and family. The study found, “47% of global consumers say they tend to trust companies by default, meaning they have to do something bad to lose their trust, while 37% feel the opposite, indicating that companies have to earn their trust.”.

Brand 108

Brand Branding Survey Customer Service 108

The Hoffman Agency

MARCH 11, 2024

The McKinsey/Le Club du 21ème siècle study entitled “ Encouraging sociocultural diversity within French companies ” has a surprising finding: Only 38% of French managers have parents who do not come from a CSP + background. Every employee can find their place and develop the skills they are good at.

Employee 28

Employee Creativity Corporate Company 28

Wadds Inc.

FEBRUARY 1, 2023

It sets out the same thesis as my PhD study that the role of public relations has been elevated to the highest levels within management during the pandemic. It also describes its priorities as supporting growth, employee engagement, and navigating social change. These include an ethical code, education, training, and qualifications.

Publicity 98

Publicity Corporate Interviews Reputation 98

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. It seems it is possible, according to a study by Thomas Wood , Ph.D. He counts employees as the “best defense against misinformation,” but cautions it cannot be an afterthought.

Film 86

Film Ethics Employee Data 86

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I During his studying at Loyola, he had the opportunity to take a lot of classes on philosophy. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

Case Study 36

Case Study Storytelling Television Energy 36

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third. The results?

Survey 94

Survey Industry Leadership Study 94

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees. 19% of subscribers work at companies with 10,000+ employees.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. About the study. About the study.

Media Relations 98

Media Relations Report Industry SEO 98

Reputation Us

JANUARY 3, 2020

ReputationUs and DHM Research recently conducted an inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. The Reputation Institute, a reputation measurement and management services firm has published the study since 2011.

Reputation 60

Reputation Corporate Survey Employee 60

Cision

JULY 14, 2017

Realize that getting your foot in the door is imperative, and leverage any opportunity you are given to show off your work ethic, passion and ability to learn from those around you. Study the industry as a whole, and make sure that it will be the right fit for you. Adjust Your Attitude. The communications industry is hard.

How To 149

How To Media Industry Interviews 149

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. What Will I Study? However, having a wide array of PR study offers more options in the competitive job market for new graduates. million have less than 5 employees. and abroad. More than 1.5

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Representing the public that we serve 4. Broom, David M.

Government 103

Government Education Print Ethics 103

PRSay

APRIL 21, 2017

They left no ethical “how would you handle …” stone unturned. Now you can bring it all together and stretch it even further so you have even more to offer clients, management, customers and fellow employees. I didn’t work for a large corporation with big budgets and grand campaigns. They are a conversation starter.

Ethics 69

Ethics Radio Education Exercises 69