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It’s time to put PR ethics front and center

PR Daily

Follow these guidelines to take the high road and shore up your reputation management. Public relations and corporate communications experts are urging corporations to more strongly embrace strict ethical standards. We need a road map for ethical persuasion,” Conner said.

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Ethics Month 2019: A Celebration of ‘Ethics Every Day’

PRSay

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.

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Ethics: Making It Part of Your Core Culture

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). I believe that’s because ethics comes from the very core of the person faced with a right or wrong decision.

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Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations

Agility PR Solutions

The post Edelman’s new Trust Barometer finds CEOs failing to meet today’s leadership expectations appeared first on Agility PR Solutions.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Values-Based Decision Making in a Provocative Environment was produced by the Museum of Public Relations , which has grown into an impressive thought leadership organization since its founding by Shelley Spector. PR Fish Bowl public relations reputation corporate corporate activism CSR ethic

How communicators can change their organization’s objectives

PR Daily

Throughout the past century, business leaders have debated whether a corporation should pursue, as its sole goal, profit for shareholders and owners or more complex, diverse benefits to employees and society. . Your main constituencies are your employees, your customers and your products.”.

WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Will a leadership change make a big difference? When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence? Related reading: Why you should talk to your employees first in a crisis.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. The first and foremost for me is ethics and governance. Doing right by your employees.

Report: Communicators must lead transformation efforts

PR Daily

A pathway to leadership. Iwata says many communicators are concerned about how to ethically collect and use consumer data to target audiences and create fulfilling content journeys.

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Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary.

Edelman: Trust in Organizations Collapsing Worldwide

PRSay

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” In Japan—a country long known for its deference to leadership—trust is down 18 percent.

Who talks to (and about) colleagues like that?

PR Conversations

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention.

Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. RELATED: Share your award-worthy employee comms work. ].

Sepp Blatter, other FIFA heads suspended

PR Daily

On Tuesday, the FIFA Ethics Committee announced that FIFA’s president, Sepp Blatter, along with its vice president, Michel Platini, and its secretary general, Jérôme Valcke, were banned from all European football activities—both national and international—for 90 days.

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How PR pros are stewards of corporate character

PR Daily

In remarks at The Plank Center for Leadership in Public Relations' annual John Koten Distinguished Lecture last month, Strong emphasized that corporate character is at the intersection of brand and reputation. Keep your employees engaged in the mission of the organization.

Wendy’s drags McDonald’s in breakfast rollout, key elements of public trust, and Barnes & Noble’s Black History Month misfire

PR Daily

When it comes to building your reputation, is it more important to exhibit competence or ethics? Can yours be a company that is really good at what it does and still hold public trust without also touting ethical behavior on the environment, employment and comensation and other issues?

Putting the public in public relations: PR is everyone’s job

Media Bullseye

The link between front-line employees and PR is customer service. The front-line employees—anyone who deals firsthand with a customer—are often hemmed in by tight corporate policies that leave them little room to vary from the corporate script and address a customer’s problem.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. But the storytelling should go beyond the founders and employees.

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Amid red-hot immigration debate, U.S. tech leaders speak out

PR Daily

Do their statements strengthen their brand reputation or risk turning off consumers? Employees at Microsoft have been protesting the company’s contract with the Immigration and Customs Enforcement (ICE) agency after revelations that facial recognition software can be used to target minorities.

Starbucks’ Howard Schultz announces retirement

PR Daily

The New York Times reported : Under Mr. Schultz’s leadership, Starbucks has waded into debates over social issues such as gay rights, race relations, veterans’ rights, gun violence and student debt. Since 1988, Starbucks has offered health care to all full-time and part-time employees.

5 pieces of 'good' career advice to disregard

PR Daily

It might at first, but don't let these practices burn you out or, worse, diminish your professional reputation. Though going above and beyond might highlight your potential and prove your work ethic, raising your hand for every additional project will only bog you down.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Partners who choose to not ‘just operate’ or be ‘me too with best practices,’ but rather choose to take an ‘innovative’ sales and marketing leadership approach. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Spotting a Problem Client Before It’s Too Late

Solo PR Pro

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g.,

A Look at Today’s Crisis Realities and How To Manage Them

Melissa Agnes

To make matters even more challenging, the rush for immediacy and to be the first to report on a story, and the fact that the news cycle is no longer solely comprised of journalists and reporters who work by the journalism code of ethics, but is also made up of citizen journalists, bloggers and the general public, means that facts don’t always get checked before they’re published (and potentially go viral). Every employee is a spokesperson for your organization.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be.

PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. High-quality thinking and good, ethical practices. Which real, historical or fictional person or brand would you like to give a reputation makeover?

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees.

Kotcher Inducted Into Page Society Hall of Fame; Declares “This Is Our Time”

PRSay

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant.