Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They’re a real fan.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Ethical Voices

NOVEMBER 17, 2022

That is where I see the ethical failures creeping in – with poor MI and AI and not checking for biases. . Unless you are Twitter – Where there have been multiple reports that employees are being fired for criticism of management, even if it is just within the company channels. I was ready to chalk this up to stupidity.

Ethics 52

Ethics Twitter Employee Writing 52

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 138

Ethics Public Affairs Journalism Leadership 138

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Brand 323

Brand Branding eBook Advertising 323

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. Here’s one example of a shift that we teach. Is it an important one?

Ethics 75

Ethics Communications Agency Technology 75

PRSay

NOVEMBER 4, 2022

You don’t yell “fire” in a crowded theater, for example, without consequences. Our association is also speaking up on high-profile misinformation cases and providing clear guidance for members by publishing PRSA Ethical Standards Advisory 21 , which advises that we: Read and verify the validity of sources for information before sharing it.

Ethics 162

Ethics Social Media Education Resources 162

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

5W PR

FEBRUARY 20, 2024

Examples of brands with guiding principles include Patagonia’s Saving Our Home Planet and TOMS’ Improving Lives. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. They translate into concrete company values that guide company culture.

Consumer 78

Consumer Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. But the most far-reaching recent example is that of Susan Fowler. Often there are employees who received complaints directly or who heard about them.

Corporate 272

Corporate Reputation Policies Employee 272

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. What are your employees saying? For example, signing onto statements and expressions of solidarity can help lend the weight of your company’s brand to important unifying alliances.

Resources 178

Resources Ethics Internal International 178

Flack's Revenge

AUGUST 6, 2019

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. Frank Strong mentioned the importance of employee concerns. Lead with Values. So, what should you speak out on?

Corporate 198

Corporate Brand Branding Agriculture 198

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

PR in High Definition

OCTOBER 19, 2017

The algorithms can also learn ‘backwards’ – for example, once it sees that an exchange between two young adults ends in one sending the other a sexually explicit message, it looks back at the cadence of communication to learn the pattern that lead to the explicit content and help prevent this in future, removing the harm before it occurs.

Ethics 67

Ethics Crisis System Training 67

Stephen Waddington

JULY 1, 2021

For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online. This includes spending time navigating data ethics, which involves assessing and identifying potential ethical issues associated with data and digital tech.

Corporate 141

Corporate Report Privacy Government 141

PR in High Definition

MARCH 27, 2024

A reputation can be described as the intangible essence of your organisation, shaped by the perceptions of everyone from employees to shareholders, customers to prospects. Organisations can cultivate trust through consistently delivering on promises, transparency in communication, and a commitment to ethical practices.

Reputation 62

Reputation Course Ethics Employee 62

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. But the most far-reaching recent example is that of Susan Fowler. Often there are employees who received complaints directly or who heard about them.

Corporate 156

Corporate Reputation Policies Employee 156

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI.

Internal 84

Internal International Ethics Communications 84

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. And sometimes situations and the right thing to do aren’t as clear cut as the examples here.

Communications 157

Communications Ethics Leadership Reputation 157

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. They crave brands that align with their ethics and contribute positively to the world.

Strategy 78

Strategy Brand Branding Product Launch 78

Wadds Inc.

MARCH 19, 2024

In a management context, internal communications is the function that deals with an organisation's most important intangible asset - its relationships with employees. It’s measured by means of employee engagement. Dr Kevin Ruck, Mike Pounsford and Howard Kraise will share outcomes from their project on employee listening.

Internal 78

Internal International Communications Employee 78

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Holmes’ errors in judgment, ethics, risk management and decisions are well known. Holmes and Theranos, like other leaders and organizations, helped dig their own grave, so to speak, by encouraging employees to speak out against wrongdoing. Take Boeing, for example. Theranos founder and CEO Elizabeth Holmes.

Ethics 98

Ethics Employee Crisis Internal 98

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. What’s an honest company to do? Use feedback tools.

Reputation 159

Reputation How To Employee Financial 159

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

The Hoffman Agency

MARCH 11, 2024

A better working atmosphere and more creativity Particularly from the point of view of employee well-being, diversity and inclusion contribute to creating a work environment where employees feel respected, valued and included. Every employee can find their place and develop the skills they are good at.

Employee 28

Employee Creativity Corporate Company 28

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes.

Industry 217

Industry Reputation Groups Internal 217

Burrelles Fresh Ideas

OCTOBER 24, 2023

Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount. To connect with Katie, you can follow her on Twitter.

Strategy 95

Strategy Ethics Social Media Data 95

ImPRessions - Crenshaw Communications

APRIL 2, 2019

For example, the Stevie American Business Awards have categories for “tech innovator of the year,” “maverick of the year,” and “woman of the year.” Just imagine amplifying the news that your founder was named a Glassdoor Employees Choice Top CEO on the company’s awards page, blog posts, social channels, and press releases.

Conference 160

Conference Leadership LinkedIn Social Media 160

Sword and the Script

JANUARY 18, 2020

For example, at what point does data and targeting cease to become marketing or PR and cross the line into manipulation? For example, Edward Bernays, who is widely revered as the father of PR, doubled the market for tobacco by using similar techniques in 1929. The Accenture report is free to download without registration.

Film 86

Film Ethics Employee Data 86

PRSay

JULY 10, 2023

Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. For example, many brands denounced the Russian government when it invaded Ukraine. On political issues, a brand will not make everyone happy. Ron DeSantis in March 2022.

Brand 135

Brand Branding Nonprofit Government 135

PRSay

SEPTEMBER 28, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 70

Ethics Construction Guidelines Television 70

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Take editorial, for example. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

Maxim Behar

SEPTEMBER 27, 2022

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. Maxim: For example, to speed up and facilitate the registration of business companies, communication between the state and business companies.

Government 52

Government Tourism Ethics System 52

Ethical Voices

OCTOBER 24, 2022

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. It sounds like your most difficult challenge in college was being told you can’t be ethical due to your being an atheist.

Ethics 50

Ethics Interviews Advertising Advertising 50

Stern + Associates

MARCH 15, 2023

Author of the critically acclaimed book, “ The Hype Machine ” (2020), he helps organizations understand how ChatGPT and similar technologies could impact the job market and employee skills. Can We Trust Generative AI? Reid Blackman, Ph.D.

Technology 95

Technology Ethics Tools Creativity 95