Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. First, write as much as you can! The potential for what we can do.

Education 227

Education Writing Pitching Groups 227

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 An extensive period of education There is no requirement in practice for a formal education in public relations despite the capabilities and skills required to practice public relations being well understood. An extensive period of education.

Publicity 167

Publicity Ethics Training Education 167

Barokas

FEBRUARY 5, 2019

Content has become synonymous with marketing. Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time. To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice.

How To 60

How To Marketing Resources Journalism 60

PRSay

JULY 10, 2023

Consider the ongoing fallout over the pressure that Disney faced from employees to respond to Florida’s Parental Rights in Education Act, signed by Gov. She writes about nonprofit branding and purpose marketing as a regular contributor to Adweek and Brandingmag. What a company does, or doesn’t do, can spark fierce reactions.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility. A PR approach to content marketing is like retargeting for media relations.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. That’s why I love some of the social psychology theories (TPB and ELM) is because marketing, PR and others can use them and they make sense?

Study 111

Study Journalism Interviews Conference 111

Deirdre Breakenridge

MAY 30, 2018

It is unreasonable to ask trained researchers who have no marketing education and experience to become PR gurus, just like it would be unfair to ask PR professionals to suddenly become research experts in particular areas. Learn about his new Research Translation Writing Course (online) and Editorial Support Program.

Communications 171

Communications Training Education System 171

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Of course, I couldn’t write a post like this without nominating a couple people myself! Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Communications Conversations

JANUARY 12, 2015

Folks have been wringing their hands about the loss of writing skills for YEARS. However, I think there are a few new factors that really point to a significant shortage of quality writers in our market–and it’s a trend I fear may become worse before it gets better. #1: 1: Journalism jobs continue to disappear.

Journalism 60

Journalism Writing Trends Local 60

Bianchi Biz Blog

OCTOBER 24, 2022

In my role today, the most fun stories I get to write come from test-driving trucks. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

Meeting 60

Meeting Automotive Transportation Media 60

Buzzstream

JULY 29, 2020

She describes her PR business, PromoNation, as a disrupter in the marketing space. It’s undeniable that PR professionals need to be achi evement-striving in order to find a place for their content in the ever-changing, fast-paced world of news journalism. Achievement Striving / Driven. Challenge convention and be creative. .

Publicity 119

Publicity Digital PR Creativity Education 119

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Outreach to industries beyond PR is how you build connections and find potential clients by educating them on the importance of PR for any organization.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Listeners are increasingly affluent, educated and most importantly, habitual. Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd.

Tools 60

Tools Pinterest Marketing Media 60

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. And, I’ll keep my Cision profile updated, so PR pros will know when/if other digital platforms are appropriate.

Technology 120

Technology Pitching Insurance Insurance 120

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 98

Technology Ethics Tools Creativity 98

Sword and the Script

MAY 27, 2017

This issue will directly impact everyone with internet access in America – and I have also conculcated it will have outsized effects on marketing and PR. Given how intertwined marketing has become on the web, I believe there’s good reason to believe this will fundamentally change the economics of marketing and digital marketing.

Marketing 62

Marketing Web Writing Video 62

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. In this post, I’ll show you exactly how.

Blogging 62

Blogging Google SEO Writing 62

Wadds Inc.

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 An extensive period of education There is no requirement in practice for a formal education in public relations despite the capabilities and skills required to practice public relations being well understood. An extensive period of education.

Publicity 72

Publicity Ethics Training Education 72

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. He has spoken at several events, including TEDx , South by Southwest and Direct Marketing Association.

Twitter 77

Twitter Radio Social Media Print 77

OnePitch

APRIL 14, 2022

to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent. The pitch was no doubt timely, since it was during the height of the pandemic, but it was also educational and inspirational.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

PR Conversations

JULY 30, 2014

Consent for the use of the Bernays name was given by Anne Bernays , daughter of the controversial character who is a successful novelist and writing instructor at the Nieman Foundation for Journalism at Harvard. To this end we have established partnerships with over 50 PR and marketing agencies, and media companies.

Communications 104

Communications Education Study Fashion 104

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Financial 79

Financial Banking Content Marketing Writing 79

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. –John.

Journalism 85

Journalism Print Newspapers Advertising 85

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. At the time, though, a career in coding didn’t appeal, and my creative streak had me leaning towards marketing and communications. By Hoffman Europe.

B2B 41

B2B Creativity Agency Writing 41