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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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How to Make your Messaging Stick

Onclusive

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.

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Why Educating Employees on Inclusive Language Matters

PRSay

How do you integrate more inclusive language into your organization? How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? Here are some suggestions for starting this process. Create a DE&I style guide.

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The Thought Leadership PR Strategy: Rule Your Domain

Doctor Spin

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. What does it take to become a thought leader? Exhibit resilience.

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How to Tell Your Company’s Innovation Story

Stern + Associates

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. This blog was crowd-sourced by the team of thought leadership communications experts at Stern Strategy Group. Time to flood the airwaves!

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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO also highlights how Gen Z is shifting the mental health conversation making it more acceptable to discuss.

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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. ZEO also highlights how Gen Z is shifting the mental health conversation making it more acceptable to discuss.

How To 139