Sat.Apr 18, 2015 - Fri.Apr 24, 2015

Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

PR Expanded

On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015.

Video 372

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell. Write “good” content. To read some of these it becomes a bit laughable how useless they are.

The Guru With Ovaries: Be A GLORYHOUND

ReimaginePR

If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.

How to Avoid the 7 Deadly Business Sins of the 21st Century

Onclusive

As an entrepreneur, it is both a privilege and a tremendous responsibility to build a company–often from mere ideation all the way to IPO. A successful and fulfilling life, much like a business, offers many roads by which to travel. … Continued.

Travel 299

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Getting in with the New In Crowd: Developers

Flack's Revenge

Many PR and marketing teams target the usual suspects. They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. But if you are in tech, there is an increasingly important audience that may be getting short shrift.

More Trending

What Values-Driven Companies Really Look Like

ReimaginePR

Can you believe it? Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. In that moment, Income Inequality became a very real thing for him. He realized he was part of the problem.

PowerPoint Presentation Tips from 7 Stellar SlideShare Decks

Polaris

With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. Is your font large enough for the audience to see from the back of the room? Do your images support your message?

6 of the biggest stressors in PR

PR Daily

Yahoo Education listed PR executive as the sixth-most-stressful job of 2014 , alongside airline pilots, event planners, police officers and reporters. Were you surprised to see it rank that high on the list?

Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Wrap your mind around this. Google receives 4 million search queries per minute , about twice the number it received in 2012. Not only are more people turning to search to resolve challenges, they’re doing so more frequently. One reason is that Google is always within arm’s reach.

Video 289

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion.

Brand 167

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals.

4 ways to improve content marketing efforts

PR Daily

Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes to content marketing.

Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015

Cision

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions.

Media 285

Sometimes, it's the business plan that needs fixing

The Stalwart Blog

When a marketing plan doesn''t take off, there are often multiple reasons for it. It could be a number of things. Maybe the messaging wasn''t tight or the call to action unclear. Perhaps the avenues to convey the key points weren''t targeted well enough for the intended audience.

Keeping It Professionally Real on Social Media

Shift Communications

As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. The good news is, you can do both.

Do you have a good answer for 'What do you do?'

PR Daily

Not long ago, someone asked me, “What do you do all day?”. At the time, I wasn’t quite sure how to answer. I fumbled over a few explanations (“I manage the company website,” “I post to Facebook,” “I write press releases”) hoping that was good enough.

PR’s New Media Model

Cision

PR no longer is a press release or media relations business. We use a wide range of content and activities to communicate our messages and reach our target audiences. We generally rely upon three content types: Owned. User-generated. Third party.

Media 270

Visibility is a Commodity; Trust is the Ultimate Conversion

Sword and the Script

by Frank Strong. It was the third comment this week. The comment was vaguely related so as to give the appearance of relevance. It was also exuberant in its enthusiasm so as to pass as complimentary. And it dropped a hyperlink.

Breaking Up Is Hard To Do: Firing a Client

Shift Communications

Being fired by a client is an unpleasant situation, usually for both parties. Expectations were high at the outset, everyone was feeling good, champagne was popped, the PR machine started churning – then something happened.

Agency 137

YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005.

The Last Well: PRWeb Helped Us Save 8,600 Lives During the Ebola Crisis

Cision

Todd Phillips. After I returned from Liberia at the height of the Ebola outbreak, I knew I needed to generate awareness in America to provide the help the country needed,” says Dr. Todd Phillips, founder of The Last Well.

Crisis 259

The Google Algorithm is About to Crush Your Content … Starting Tomorrow

Ishmael's Corner

Before jumping into the sense of urgency part, let’s frame the issue. Mobile devices are taking over the world. In terms of raw numbers, mobile users surpassed the desktop users last year. Yet, this only tells part of the story.

Google 131

Why ALL the Data Matters to B2B Marketers

Shift Communications

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it?

Data 131

Are you confusing these 10 soundalike word pairs?

PR Daily

Homonyms or words that are a letter or two different from each other can cause trouble for writers and can perplex readers when misused. Here''s a guide for distinguishing them: 1. affect / effect.

How to Use Word-of-Mouth Marketing

Cision

When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Let’s think about that for a moment. Think of all the places you’ve wasted money trying to market your brand.

How To 256

A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media.

Register Now to Join Solo PR Pro at the FPRA Conference in August

Solo PR Pro

Come along for the ride to Orlando! We’re going to Orlando! The schedule is up and registration is now open for Solo PR Pro’s main event activity for 2015 – the Florida Public Relations Association (FPRA) Conference, being held August 10-12, 2015.

What a Pulitzer winner leaving journalism over money means for PR

PR Daily

If you’ve ever worked as a print journalist of any sort, the Pulitzer Prize has likely crossed your mind in some capacity. Maybe it was even a dream of yours to win it. Rob Kuznia realized that dream.

What to Know Before Creating a Content Marketing Strategy

Cision

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.”

Getting More Coverage! Press Release Best Practices

ISEBOX

A Quick Guide to Help Your News Release Get Noticed. Thousands of press releases are sent to journalists who are often pitched more than 100 stories weekly. So how can you get your story to stand out?

Awaiting 0% Organic Reach For Facebook Pages

Doctor Spin

We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. My sources predicts that organic reach will be 0% for non-boosted corporate updates in a not too distant future.

6 alternatives to a 'tell us your story' campaign

PR Daily

Customer stories are the best. That was the message from marketing executives at a recent Ad Age Digital Conference. Adobe’s chief marketing officer, Ann Lewnes, for example, said, “Brand love leads to story making. The ability to get [consumers] to participate is so much easier than ever before.”.