Sat.Apr 18, 2015 - Fri.Apr 24, 2015

The Guru With Ovaries: Be A GLORYHOUND


If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. That said, the harsh truth is that Giant Schnauzers can’t read.

How to Avoid the 7 Deadly Business Sins of the 21st Century


As an entrepreneur, it is both a privilege and a tremendous responsibility to build a company–often from mere ideation all the way to IPO. A successful and fulfilling life, much like a business, offers many roads by which to travel. … Continued.

Travel 299

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Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

PR Expanded

On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015.

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11 Content Marketing Mistakes to Avoid


If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell. Write “good” content. To read some of these it becomes a bit laughable how useless they are.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What Values-Driven Companies Really Look Like


Can you believe it? Gravity CEO Dan Price was spending time with a friend who talked about how hard it was to make rent on what she was being paid. In that moment, Income Inequality became a very real thing for him. He realized he was part of the problem.

More Trending

PowerPoint Presentation Tips from 7 Stellar SlideShare Decks


With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. Is your font large enough for the audience to see from the back of the room? Do your images support your message?

4 Reasons Why Content Curation Matters


When you think of content marketing , you may automatically think about ways PR professionals and marketers can create original content that will resonate with their audiences.

Do you have a good answer for 'What do you do?'

PR Daily

Not long ago, someone asked me, “What do you do all day?”. At the time, I wasn’t quite sure how to answer. I fumbled over a few explanations (“I manage the company website,” “I post to Facebook,” “I write press releases”) hoping that was good enough.

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Sometimes, it's the business plan that needs fixing

The Stalwart Blog

When a marketing plan doesn''t take off, there are often multiple reasons for it. It could be a number of things. Maybe the messaging wasn''t tight or the call to action unclear. Perhaps the avenues to convey the key points weren''t targeted well enough for the intended audience.

Branded Video Is Trending. Here’s What PR Pros Need to Know.


Wrap your mind around this. Google receives 4 million search queries per minute , about twice the number it received in 2012. Not only are more people turning to search to resolve challenges, they’re doing so more frequently. One reason is that Google is always within arm’s reach.

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6 of the biggest stressors in PR

PR Daily

Yahoo Education listed PR executive as the sixth-most-stressful job of 2014 , alongside airline pilots, event planners, police officers and reporters. Were you surprised to see it rank that high on the list?

Keeping It Professionally Real on Social Media

Shift Communications

As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. The good news is, you can do both.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Visibility is a Commodity; Trust is the Ultimate Conversion

Sword and the Script

by Frank Strong. It was the third comment this week. The comment was vaguely related so as to give the appearance of relevance. It was also exuberant in its enthusiasm so as to pass as complimentary. And it dropped a hyperlink.

Recap: 9 Top Takeaways from New Media Expo (#NMX) 2015


Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. A premier conference for reporters, bloggers and podcasters, the gathering hosted over 3,000 attendees over four days of sessions.

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YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005.

Breaking Up Is Hard To Do: Firing a Client

Shift Communications

Being fired by a client is an unpleasant situation, usually for both parties. Expectations were high at the outset, everyone was feeling good, champagne was popped, the PR machine started churning – then something happened.

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The Google Algorithm is About to Crush Your Content … Starting Tomorrow

Ishmael's Corner

Before jumping into the sense of urgency part, let’s frame the issue. Mobile devices are taking over the world. In terms of raw numbers, mobile users surpassed the desktop users last year. Yet, this only tells part of the story.

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The Last Well: PRWeb Helped Us Save 8,600 Lives During the Ebola Crisis


Todd Phillips. After I returned from Liberia at the height of the Ebola outbreak, I knew I needed to generate awareness in America to provide the help the country needed,” says Dr. Todd Phillips, founder of The Last Well.

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Are you confusing these 10 soundalike word pairs?

PR Daily

Homonyms or words that are a letter or two different from each other can cause trouble for writers and can perplex readers when misused. Here''s a guide for distinguishing them: 1. affect / effect.

Why ALL the Data Matters to B2B Marketers

Shift Communications

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it?

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A Not-so-obvious Part to “Every Company is a Media Company”

Ishmael's Corner

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media.

How to Use Word-of-Mouth Marketing


When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Let’s think about that for a moment. Think of all the places you’ve wasted money trying to market your brand.

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What a Pulitzer winner leaving journalism over money means for PR

PR Daily

If you’ve ever worked as a print journalist of any sort, the Pulitzer Prize has likely crossed your mind in some capacity. Maybe it was even a dream of yours to win it. Rob Kuznia realized that dream.

Register Now to Join Solo PR Pro at the FPRA Conference in August

Solo PR Pro

Come along for the ride to Orlando! We’re going to Orlando! The schedule is up and registration is now open for Solo PR Pro’s main event activity for 2015 – the Florida Public Relations Association (FPRA) Conference, being held August 10-12, 2015.

Awaiting 0% Organic Reach For Facebook Pages

Doctor Spin

We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. My sources predicts that organic reach will be 0% for non-boosted corporate updates in a not too distant future.

How the New York Public Library’s Blog Mobilizes Communities


The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms.

6 alternatives to a 'tell us your story' campaign

PR Daily

Customer stories are the best. That was the message from marketing executives at a recent Ad Age Digital Conference. Adobe’s chief marketing officer, Ann Lewnes, for example, said, “Brand love leads to story making. The ability to get [consumers] to participate is so much easier than ever before.”.

The Marmite Pret-a-meter

Mark My Words

It was only meant to be a retail report at the backend of the Tuesday Standard. But when Pret A Manger CEO Clive Schlee let slip that he has given his baristas the power to hand out free drinks or food to customers the interview became one of the paper’s most read stories.

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Don’t Forget: Google Analytics Basics for PR Professionals Webinar

Shift Communications

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST.

Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget


In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding.