Sat.Jul 11, 2015 - Fri.Jul 17, 2015

Sales tips that can also improve your dating life


Raise your hand if you’ve ever done one (or all) of the following: 1) Paced back and forth in front of the telephone, waiting for it to ring (remember land lines?) 2) Starred down your iPhone, willing that text notification to pop-up 3) Incessantly refreshed your email hoping to see Inbox (1) Follow-up question, did […]. Musings customers dating dating tips PR public relations sales sales tips

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

PR Expanded

It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world. Three reasons are cause for celebration: First, it’s time to raise the digital roof as #PRStudChat celebrates our 6 th anniversary! Our community continues to grow and we want to celebrate the dedicated students, professionals and educators who have supported PR learning these past six years.

Energy 251

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

PR Not Working? Here’s Why


PR explosion as smashed and broken into golden pieces word, depth dimensional background. Please excuse the formatting and other errors in this blog. They will be fixed soon but we needed to publish to be better able to deal with them.PR is part of your brand’s ecosystem. It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction.

15 Expert Tips to Build a Stronger Professional Network


According to Wharton professor Adam Grant, people that give more of themselves than they receive (givers) are the least successful people in the workplace. This may seem like a counter-intuitive way to start out a piece about networking until I tell you that the most successful people in the workplace tend to be givers as well.

Hotels 263

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Want to Build Trust Online? Don’t Neglect Customer Reviews.

Rock the Status Quo

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library.

Retail 146

More Trending

What do digital marketing pros do all day?

PR Daily

Picture the scene. It’s Christmas day or a birthday party. All of your extended family are in one room, and you can sense the inevitable is about to happen. Between rushed sips of your Babycham, you spot Auntie Carol and Uncle Michael grinning at you across the room, gesturing for you to come and join their conversation. After the initial, “My, haven't you grown!” comments and painful cheek pinching comes the question you’ve been dreading: “So, what do you do now?”. Explaining digital marketing.

SEO 131

5 Ways to Tell a Brand Story With Instagram


If you do a search for “Instagram best practices” or “Instagram tips,” you’ll be served a slew of results as well as ideas. Use high quality imagery.”. Use trends like Throwback Thursday (#TBT) and Monday Motivation.”. It’s good advice, but a question remains. Why is it important to use good imagery? Are trends like Throwback Thursday advantageous to your brand? Maybe. But maybe not. At the heart of all the Instagram tips and tricks and best practices is this: the customer experience.

Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

Sword and the Script

by Frank Strong. Every company is a media company. It’s one of those catchy phrases that took off a few years ago, soon became cliché to the point it’s almost passé. Almost passé. Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. The phrase seems old and tired to the early adopters.

How to Repurpose a Press Release

Rock the Status Quo

What is the difference between repurposed content and copied content? How can PR pros make use of it to expand coverage? What are a few ways to repurpose a press release? These were just a few of the topics we touched on during a recent #PRprochat Twitter chat – let me go into a little more detail. This post appeared first on Rock The Status Quo and is written by Carrie Morgan. Videos

How To 126

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 reasons for brand managers to use Periscope

PR Daily

Where else can you see the CEO of T-Mobile jogging through Central Park, a photojournalist reporting from North Korea, author Deepak Chopra chatting from his apartment in New York or a famed UFC fighter answering their fan’s questions? The answer: Periscope. It’s only been a couple months since Periscope came out for iOS, and more recently for Android, but it’s already become the latest social media craze. However, though many people are talking about it, few brands are actually walking the talk.

Brand 131

Pop Quiz: What is PR?


I was recently waiting for a friend at a bar when a man sat down next to me and introduced himself as a doctor on vacation from Serbia. What do you do?” he asked. Before I could even get the words “public relations” out of my mouth, I knew he was going to follow up with, “What is that?”. It’s a question that comes up with alarming frequency.

Will you be Who To See First on Facebook?

Shift Communications

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed. You could designate a friend as mandatory WTSF content so that you always saw what they had to say, even if they posted infrequently.

Company Lessons for a Crisis Simulation

Reputation Us

The Crisis Training “Top Seven” A few weeks ago we managed a mock crisis simulation at one of our client’s premises to test their crisis communications plan. Not only is this a good practice for any company, but repeating the training at regularly scheduled intervals can be extremely useful, as candidly speaking, the first attempt […]. The post Company Lessons for a Crisis Simulation appeared first on LTPR.

Crisis 106

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How much should you spend on PR?

PR Daily

You’re thinking about hiring a PR firm. You’ve probably evaluated the costs and benefits of bringing in a PR agency to build your messaging and tell your story, instead of hiring someone to do the work. When you think about it, it’s rent versus buy. Just like renting or buying a home or car, there are costs and benefits to consider. Do you like moving into a cool new neighborhood every couple of years? Or would you prefer the stability of an asset whose value grows?

3 Steps to Creating an Instagram Contest


Hosting an Instagram contest is an effective way to build buzz around your brand and increase awareness for your services. Need proof? In one second, Instagram sees 1,000 comments and 8,500 photo likes. But how can you catch your followers’ attention as they scroll through their photo feeds, especially when content is listed in reverse chronological order? Check out these three steps to create a simple, yet successful Instagram contest: 1. Choose Your Contest Type.

Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. During the raging debate that followed re: firing Ellen Pao (and why Alexis Ohanian chose to tell the world on Friday afternoon), a redditor linked our blog post on worst days and times to send a press release for context on why Friday afternoons are coveted when you have bad news to shove out the door. Have any doubt about the power of reddit?

Data 118

Tyrion’s Persuasive language in this Game in of Thrones Passage Puts Ted Talks to Shame

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Even if you’re not a Game of Thrones fan — must be a few lawyers out there who quibble with their court system — one can only marvel at Tyrion’s sales pitch to Daenerys (season 5, episode 8) as he jockeys for the top advisor role. It is sheer genius and case study in persuasive language. Nothing […].

Target's breastfeeding policy garners positive PR

PR Daily

Target has expressed its support for customers that want to breastfeed in its stores, and mothers everywhere are expressing their support for the retail chain’s new policy. Facebook group Breastfeeding Mama Talk posted the following photo online, and it took off from there: Kudos to Target for their breastfeeding friendly policy. Other businesses should take note.Please share this everywhere. Posted by Breastfeeding Mama Talk on Sunday, July 12, 2015.

How Tweetchats Boost Your Brand


If you’ve ever joined a Tweetchat (also called Twitter chat ), you know there’s a lot of information poured into a short timeframe on Twitter. Usually a Tweetchat is held around a theme, like public relations or small business. Each session has a more specific topic, like “pitching the media your news” or “starting a tech company.”. The idea is that you bring together a group of people with a common interest who can learn something and network during the hourlong event held through Twitter.

Brand 246

A Quick Guide to Getting Comfortable at a Networking Event

Shift Communications

Networking comes up quite a bit on this blog, because quite honestly, it’s a harrowing situation — especially if you are a junior or unseasoned PR professional. When your agency foots the bill for you to go to a professional mixer or meetup, they have an unreasonable expectation that you’ll actually talk to another human and not hover over (or hide under) the coffee and mini-pastry table.

Making That Pesky and Inaccurate Information on the Internet Go Away

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s not easy. Here’s the situation. The giant Hong Kong food company, Lee Kum Kee Products Group, created an app and website for the China market. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking. As can happen on the Internet, wires got crossed and […].

Stop making these 15 body language mistakes

PR Daily

Until you get to know someone, your brain relies on snap judgments to categorize him, predict what he will do and anticipate how you should react. You may have heard that a person only has a few seconds to make a first impression, but the truth is your brain makes up its mind about a person (so to speak) within milliseconds of meeting him. According to research by a Princeton University psychologist , this is an evolutionary survival mechanism.

Thought Leadership Didn’t Kill the Management Guru. The Internet Did.


It’s no secret that more and more companies and individuals are seeking recognition as thought leaders in their industries. But are we seeing a decline in truly original, authoritative thinkers with the stature of a “management guru”? The Economist thinks so.

3 Lessons for First-Time Managers

Shift Communications

Growth, change and transitions are a natural part of any career, especially in a quickly moving industry like PR. Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media.

The Ultimate Brand Video Helper


Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling Techniques

Video 249

2 questions ghostwriters should ask

PR Daily

The soaring popularity of content marketing has bolstered the demand for quality ghostwriting, or writing articles, books, blog posts and other texts that are attributed to someone else. That increased demand means more PR and marketing pros—from interns to executives—are now being asked to write original content on behalf of others. Writing can be a struggle itself. If you’re not in the right state of mind, a blank page can be an intimidating foe.

3 Lessons From the A-Team in Crisis Communication Planning


“I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities. They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1.

Flacked Off

Mark My Words

What do you get when you pack a room full of PR folk and journalists – with the former outnumbering the latter 4 to 1? The result is less a confident face-off and more a joint session in existential angst interspersed by the occasional bout of mutual backslapping. Such was ‘Hacks V Flacks’, an event organised by PR Moment earlier this week. The gathering was eye-opening to us insiders – and, I suspect, eye-closing to anybody else.

Radio 99

A snapshot of public relations


What is public relations? Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. As a business, you know you need to let your customers (or stakeholders) know what you have to offer. So you might advertise to let customers know about your products, your prices, and where to buy. Sounds straightforward enough. So where does PR come in? When you’re making your products, you might need to: Gain permission from legislators.

3 PR truths for recent graduates

PR Daily

Few college majors seem as sexy as public relations. Although PR can produce a meaningful, worthwhile career—especially for those cut from creative cloth —few students understand what PR is before diving into the coursework. Many PR students, upon enrolling in their university’s PR program, envision themselves rubbing elbows with the rich and famous at elegant cocktail parties. If you’re a reputation-management and brand-building veteran, you’re already rolling your eyes.

Do you need an SEO audit?

Shift Communications

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. Today, we’re going to begin with the big, old question of whether or not your website needs one. We hear a lot about SEO every day. How to improve it … the changing algorithms … the importance of mobile … much like the majority of the marketing and analytics world, things are always shifting.

SEO 89