Sat.Mar 31, 2018 - Fri.Apr 06, 2018

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

Web 2.0 has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.”

Tell Human Stories when pitching ICOs: John Biggs of TechCrunch

Flack's Revenge

I attended the ICORating Investment Summit in New York last week. It was a day of great sessions and panels featuring journalists, investors and those behind successful ICOs. One session I was especially interested in was John Biggs’ talk on marketing.

3 Reasons PR Pros Should Embrace Analytics

The Proactive Report

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. Yet it remains one of the biggest challenges.

Ingraham Apologizes After Advertisers Balk at Boycott

Ronn Torossian

Fox News host Laura Ingraham is eating crow this week after getting called out for “mocking” outspoken Parkland school shooting survivor, David Hogg.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 Common PR Mistakes Made By Startups

ImPRessions - Crenshaw Communications

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership.

More Trending

5 new ways to tell your brand story

PR Daily

The digital era has transformed how PR pros must tell their stories. In 2012, Coca-Cola declared that it was on a mission to “kill the press release” by 2015 and launched an ambitious brand journalism project to tell its own story.

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Brand24:  A Worthy Consideration for Media Monitoring [Product Review]

Sword and the Script

There are a gazillion tools available that provide media monitoring and many businesses use one to stay abreast of mentions. For example, a recent survey found 66% of PR pros say they use media monitoring tools.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

Almost Famous (2000) — Media Relations. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece.

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How Well Do You Know the New Rules of Crisis Management?

PRSay

This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Pepsi. Delta. Equifax. Chipotle. Dove Soap. Viral videos. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Infographic: A guide to content mastery

PR Daily

Content is king—but how can you make yours reign supreme? Standing out in the oversaturated content landscape doesn’t happen overnight. You must discover what audiences crave, edit your creation, ready it for delivery in multiple formats and find the best channels for promotion.

Why You Should Script Your Presentations

HMA Public Relations

Having to give a speech or presentation is an anxiety-filled experience. But at some point, we’re going to have to do it. Here are some recommendations. The post Why You Should Script Your Presentations appeared first on HMA Public Relations.

3 Attributes of a Strong and Practical Crisis Management Governance Model

Melissa Agnes

Image: Brandon Bourdages | Shutterstock. Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. The importance of solid and practical crisis management governance model.

Why You Should Pursue Your APR Certification in 2018

PRSay

It’s spring! Baseball is underway, and despite the lingering winter-like temperatures, my wife’s crocuses (a harbinger of spring) have bloomed. And her hellebores are in bloom, too.

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Infographic: Helpful tips and tactics to survive a presentation Q&A

PR Daily

You’ve delivered your speech—now comes the hard part. Fielding questions can be a great way to create a meaningful, memorable connection with your audience, but unprepared speakers risk wading into an explosively humiliating disaster.

#MediaMonday – Jamie Faye Killin

HMA Public Relations

Meet this week's #MediaMonday guest, Jamie Killin, who happens to be both the web editor for Frontdoors and a writer for Thrillist. The post #MediaMonday – Jamie Faye Killin appeared first on HMA Public Relations.

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YouTube Shooting Shows Brands can be Unwillingly Dragged into a Crisis

PR News

A few years back, the conventional wisdom was brands were better off staying as far away from social and political issues as possible. In many cases, it’s still the advice communicators and marketers advocate.

From Zuckerberg to Sorrell: when the CEO is hung out to dry 

Mark My Words

It’s lonely at the top. The modern CEO is expected to have a voice, to articulate values and, most importantly, be available.

5 ways to reach journalists and bloggers through your online newsroom

PR Daily

These days, every company must be a publisher. As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means.

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How to Succeed at Networking Events

Solo PR Pro

This is a guest post from Solo PR Pro Premium Member, Janet L Falk of Falk Communications and Research. A version of this article first appeared on Bulldog Reporter. The majority of solo PR Pros gain business through referrals, so it is vital to build and nurture strong networks.

Can Every Company Be A Media Company?

Presspage

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies.

Do We Really Have a Free Press?

HMA Public Relations

News broke last week that Sinclair Broadcast Group had its anchors from across the country recite the same scripted anti-print media message on camera. Is this what news stations will be like going forward? The post Do We Really Have a Free Press? appeared first on HMA Public Relations.

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30 jobs in the PR and marketing world

PR Daily

Though their names might not be familiar, many should be raising a pint to former Sen. Pat Harrison and Rep. Thomas Cullen this Saturday. They sponsored. the “ Cullen-Harrison Act ,” which marked the beginning of the end of prohibition in the U.S.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Guest Post by Alison Carville. How many times have you heard Sarah McLachlan’s song, “In the Arms of an Angel” on an ASPCA commercial? Or seen pink ribbons promoting breast cancer awareness?

The Press Release: 3 Truths and 3 Myths

TrendKite

The next evolution of public relations is going to be based on analytics and big data, which means the press release is getting a newly elevated place in the campaign mix

The C-suite still doesn’t understand social media metrics–and here’s how we can change that

Communications Conversations

A post by Ted Bauer got me thinking lately: “The dirty little secret about our supposed data revolution in organizations is that C-Suiters literally have no idea what they’re looking at most of the time ” He’s right.

3 guidelines to keep crises at bay

PR Daily

Companies and communicators should be obsessed with crisis preparation. Most businesses have a generic crisis plan or approach outlined, though some pickles are impossible to predict.

How Prescription Drugs Are Introduced

HMA Public Relations

HMA Public Relations has participated in a number of pharmaceutical drug introductions over the years. One of the strategies then – and now – is to create a demand for the supply. The post How Prescription Drugs Are Introduced appeared first on HMA Public Relations.

How transparency in corporate communication earns social media kudos

Axia PR

When crisis hits, bravely step up to the microphone. Living in New England has advantages, except for when our region endures treacherous weather conditions. The past few weeks, we’ve braved a multiple-storm nor’easter pattern that flooded our coastal residences and devastated interior areas. Heavy, wet snow and high winds felled hundreds of trees across power lines and roadways causing extensive outages.

Why Every Company Needs Media Monitoring

Beyond PR

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message , and what you do with that response are often overlooked and crucially important.

3 roles every social media team must have

PR Daily

What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff. Most marketing or social media teams have roles such as content creator, designer, ad specialist and customer service representative.

Internal vs. External Crisis Communications

HMA Public Relations

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media.

3 reasons you should always have a trained media spokesperson available

Axia PR

One of the first things we do upon rising in the morning is check the news to see what’s happened overnight. Some seek out the weather report or stock reports, while others prefer to digest leading headlines or sports news. The fact that news occurs around the clock is one of the main reasons it’s imperative to have a trained media spokesperson on staff at all times. Spokesperson Training