Sat.Nov 24, 2018 - Fri.Nov 30, 2018

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5 Ways to Turn a Failed Sell In Around

The Resolution Blog

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling?—?and be honest with yourself here: is it really a good enough story? A failed sell in doesn’t mean that your story is dead?

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The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent). After all, advertising delivers those 30-second TV commercials that tug at the heartstrings or prompt laughter.

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Are You Being A Leadership Role Model?

Deirdre Breakenridge

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching. I’ve often said that leadership involves two choices: Your choice to be a leader, not a practitioner, not a manager, and not just a senior vice president, but to build trust with, motivate, and inspire one’s followers. And your followers’ choice to follow you…or not.

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Mastering Influencer Marketing

Ronn Torossian

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product. Many companies have made it a […]. The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 218
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management

Melissa Agnes

Each month I answer questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked me some core questions that pertain to crisis management and crisis readiness, such as: “What is crisis management and what does it mean to be a crisis management professional?” “What are some of the most common mistakes organizations make in the midst of crises and issues?

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Sell-Ins Aren’t Always Successful?—?Here’s How To Break The News To Your Manager

The Resolution Blog

Sell-Ins Aren’t Always Successful?—?Here’s How To Break The News To Your Manager Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns?—?and that means standing up to your manager. If you don’t do this, you might end up continuing to flog a dead horse which won’t sell your story any quicker and might even ruin your reputation and your hard-earned relationships.

How To 120
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The Consumer PR of First Impressions

Ronn Torossian

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].

Consumer 218
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Anchor Your Pitches to Journalists With a ‘Human Angle’

PRSay

Whenever possible, pitches should be about people, not products or programs. Readers and viewers are people — and that’s who your target journalist needs to attract and please to keep their job. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. 1. The client is a large city bidding for Amazon’s second headquarters.

Pitching 139
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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Business and tech media in particular have an ongoing appetite for research, studies and surveys.

B2B 147
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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4 brands with flawless PR—and how you can copy them now

Agility PR Solutions

A good PR strategy is one with defined goals, a clear target audience, and quantifiable results. But you know that already. A truly successful PR campaign has a certain je ne sais quoi, an elusive quality that just clicks with customers and delivers stellar results. Let’s look at some brands who possess that je ne […]. The post 4 brands with flawless PR—and how you can copy them now appeared first on Agility PR Solutions.

Brand 135
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Five Tips to Get More Twitter Shares

Ronn Torossian

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal. You’re content isn’t influencing people unless it can be found and consumed […]. The post Five Tips to Get More Twitter Shares appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Twitter 199
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Email is the Supreme Marketing Channel – Then, Now and Forever

Prowly

The face of marketing has changed over the last few decades as new marketing channels have emerged. To enhance your brand visibility and build a credible reputation, it is important to keep up with the changing trends in the marketing arena. The post Email is the Supreme Marketing Channel – Then, Now and Forever appeared first on Prowly Magazine.

Marketing 110
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Barokas Communications Honored as a Top Place to Work in PR by PR News

Barokas

Last night, Barokas Communications was honored by PR News as a Top Place to Work in PR based on outstanding performance in establishing an engaging workplace that allows employees to enjoy their work and help their companies grow. This award is especially meaningful to us as it is based on a 360 degree view of an organization. Companies were evaluated across several categories, including: Growth opportunities for the organization and team.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 tips for using journalist’s methods to secure more media coverage 

Agility PR Solutions

There are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way. Reporters don’t have it easy—they need to get their story approved by their editor before it can be published. So they’re also in the business of […]. The post 4 tips for using journalist’s methods to secure more media coverage appeared first on Agility PR Solutions.

Media 132
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Boost Brand Awareness and Increase Sales with National Holidays

5W PR

Power Up Your PR This Holiday Season. The Holiday Season, it’s the “most wonderful time of the year” and a tremendous opportunity to amplify your public relations connections and opportunities. Here are a few timely reminders to help you make the most out of this holiday season. Keep the Content Coming. For many reasons this time of year, people are tempted to back off their proactive PR communication.

Brand 107
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Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. And 2019 figures to be more of the same. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year.

Analytics 105
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Three lessons corporate bloggers can takeaway from Orbit’s recent blogger research

Communications Conversations

Each year, something called “Orbit” (don’t worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best practices in the industry. I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually, is hard to believe).

Corporate 100
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!

Agility PR Solutions

Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the individual categories—PR Star of 2018. SourceCode Communications have received the highest honor in the agency categories—Best PR Agency […].

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Bulletproof Marketing Tips for Small Business

Brand24

Here're our bulletproof marketing tips for small businesses that will help you compete with industry giants and set your small business on the customers' radar!

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Keep calm and communicate on

Steve Barrett on PR

High-profile developments such as GM's business transformation announcement on Monday call for strong and considered reactions from all concerned - especially the communications department.

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The most engaged Christmas ads of 2018

NewsWhip

‘Tis the season of Christmas ads for the big UK retailers. We took a look at the data to see which companies are triumphing in the unofficial competition in 2018 so far. It’s become a peculiarly British tradition to get extremely excited about Christmas ads around this time of year. Beginning in early to mid-November, […]. The post The most engaged Christmas ads of 2018 appeared first on NewsWhip.

Retail 84
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How human is your brand? New research explores measuring brand humanity

Agility PR Solutions

Brands have been told they have to “humanize” their communications to demonstrate a certain authenticity that leads to trust and then to loyalty—but that metric has been rather intangible, without any truly measureable attributes. Until now—new research from customer engagement platform Braze seeks to identify the top emotional and functional attributes that make a brand […].

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7 Social Media Marketing Mistakes Which Drown Your Campaigns

Brand24

Have you planned your social media campaign according to all the rules known to you and it doesn't work? If yes, you should read about 7 Social Media Marketing Mistakes which drown your campaign and you may be completely unaware of them.

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6 Reasons to Use Influencer Marketing

Critical Mention

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In 1760, Robert Wedgewood of Wedgewood China began using endorsements from members of the Royal Family to boost his pottery sales. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1.

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Why I’m NOT buying the employee advocacy hype machine (at least, not yet)

Communications Conversations

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? OK, so that was a leading question. But, it’s just one of several reasons I haven’t bought into the Employee Social Advocacy hype machine so far.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to optimize content for better personalized brand experiences across digital channels

Agility PR Solutions

Customers’ journeys are more complicated and varied than ever before. Consumers now start and stop their shopping journey on different channels, including online marketplaces and social media, and then frequently shop for the same product across different retailers, both online and in-store. The challenge for brands is to lure these consumers in at every touchpoint […].

How To 99
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Video: Energy UK CEO on PR for stakeholder engagement, social media and crisis

Stephen Waddington

The CIPR has made a concerted effort to engage with business this year. Its latest #PRpays campaign seeks out bosses directly. The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. A #PRpays campaign aims to highlight the strategic value of public relations to the business community.

Energy 74
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Four Marketing Blunders That Will Cost You

5W PR

Running a business comes with a lot of uncertainty. While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.