Sat.Nov 24, 2018 - Fri.Nov 30, 2018

5 Ways to Turn a Failed Sell In Around

The Resolution Blog

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling?—?and

Why you shouldn’t trust your instincts in a crisis

PR Daily

Under the pressure of a crisis, how a company responds is almost always the same: a knee-jerk response that tells their side of the story.

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The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent).

Are You Being A Leadership Role Model?

PR Expanded

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Mastering Influencer Marketing

Ronn Torossian

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product.

More Trending

Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management

Melissa Agnes

Each month I answer questions from real people doing real work in–or learning about–crisis readiness.

Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech.

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The Consumer PR of First Impressions

Ronn Torossian

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.

How To Make Small Talk With PR People

ImPRessions - Crenshaw Communications

It’s that time of year when we chat up colleagues, family, and friends old and new at holiday gatherings. At some point, you may ask a new acquaintance what they do for a living. If the response is “I work in PR ,” you might be stumped for a minute. If so, don’t feel bad.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Honored to be Named a Top Digital Marketing Influencer

B2B PR Sense

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers: Michele Linn. Chad Pollitt. Alan Bleiweiss. Vanessa DiMauro.

Google removes search results from some queries

PR Daily

Google says it knows the best answer to your question. Now it won’t even show you alternative answers to some basic questions that can be answered with its built-in apps for its clock, calculator and currency converter. Questions like “What time is it in Tokyo?”

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Five Tips to Get More Twitter Shares

Ronn Torossian

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal.

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal.

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4 tips for using journalist’s methods to secure more media coverage 

Agility PR Solutions

There are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way. Reporters don’t have it easy—they need to get their story approved by their editor before it can be published.

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Planning for 2019: What PR pros should anticipate in the coming year

PR Daily

As we enter the last couple of months of 2018, we’re focused on business development and budget planning with current clients. The final quarter is also an ideal time to examine where our clients should focus and the trends that could become go-to tactics in 2019.

Targeting Teens for E-Cigarettes

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? Some would even try to sneak a smoke in the bathroom between classes. Those days are now back with a 21st century twist.

Sell-Ins Aren’t Always Successful?—?Here’s How To Break The News To Your Manager

The Resolution Blog

Sell-Ins Aren’t Always Successful?—?Here’s Here’s How To Break The News To Your Manager Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns?—?and

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4 brands with flawless PR—and how you can copy them now

Agility PR Solutions

A good PR strategy is one with defined goals, a clear target audience, and quantifiable results. But you know that already. A truly successful PR campaign has a certain je ne sais quoi, an elusive quality that just clicks with customers and delivers stellar results.

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7 ways Expedia improved email to reach its diverse global staff

PR Daily

Large organizations face challenges when communicating with employees across multiple subsidiaries, locations and foreign offices. Email remains the most popular means of reaching employees in most organizations.

Anchor Your Pitches to Journalists With a ‘Human Angle’

PRSay

Whenever possible, pitches should be about people, not products or programs. Readers and viewers are people — and that’s who your target journalist needs to attract and please to keep their job. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. The client is a large city bidding for Amazon’s second headquarters.

Barokas Communications Honored as a Top Place to Work in PR by PR News

Barokas

Last night, Barokas Communications was honored by PR News as a Top Place to Work in PR based on outstanding performance in establishing an engaging workplace that allows employees to enjoy their work and help their companies grow.

2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!

Agility PR Solutions

Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the individual categories—PR Star of 2018.

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9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role.

BC18 x FrebergPR: What an incredible journey!

Karen Freberg

To say the last four months has truly been one of the busiest (and most rewarding) times in my professional career would be an understatement. Lots of brainstorming, team meetings, and event planning sessions all were part of my schedule for this semester. It has truly been one fabulous journey!

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure.

How human is your brand? New research explores measuring brand humanity

Agility PR Solutions

Brands have been told they have to “humanize” their communications to demonstrate a certain authenticity that leads to trust and then to loyalty—but that metric has been rather intangible, without any truly measureable attributes.

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Infographic: How to give and receive criticism

PR Daily

Honest feedback is essential for a PR team. To ensure your messaging is hitting home with its intended audience—and to avoid potential costly missteps—your team must be able to take criticism. Writers must be willing to rework ill-advised phrases. Videographers must sometimes cut beloved clips.

Cutting Through the Noise, Amplifying CX and Listening to Customers; Off Script No. 34: Mike Mitchell of Listen360

Sword and the Script

He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing. His succinct perspective is refreshing in this era marketing where everyone, including me, seems to have something long to say.

Once upon a time in public relations: 21 fairy stories about professionalism

Stephen Waddington

Sarah Hall’s fourth book is a bit different from the norm. It’s a series of fairy tales that celebrates 21 larger than life characters helping the public relations industry in the UK to grow and thrive.

How to optimize content for better personalized brand experiences across digital channels

Agility PR Solutions

Customers’ journeys are more complicated and varied than ever before. Consumers now start and stop their shopping journey on different channels, including online marketplaces and social media, and then frequently shop for the same product across different retailers, both online and in-store.

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Infographic: A plan for handling fake negative reviews

PR Daily

When you’re the target of fake online claims, it’s essential to have a response plan in place. Consumers often refer to online reviews when making purchasing decisions—and they trust what they read. According to an infographic.

Three lessons corporate bloggers can takeaway from Orbit’s recent blogger research

Communications Conversations

Each year, something called “Orbit” (don’t worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best practices in the industry.