Sat.Nov 24, 2018 - Fri.Nov 30, 2018

5 Ways to Turn a Failed Sell In Around

The Resolution Blog

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling?—?and

Why you shouldn’t trust your instincts in a crisis

PR Daily

Under the pressure of a crisis, how a company responds is almost always the same: a knee-jerk response that tells their side of the story.

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The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent).

Are You Being A Leadership Role Model?

PR Expanded

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Mastering Influencer Marketing

Ronn Torossian

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product.

More Trending

Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R. Firm Brought Political Trickery to Tech.

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Google removes search results from some queries

PR Daily

Google says it knows the best answer to your question. Now it won’t even show you alternative answers to some basic questions that can be answered with its built-in apps for its clock, calculator and currency converter. Questions like “What time is it in Tokyo?”

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The Consumer PR of First Impressions

Ronn Torossian

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.

How To Make Small Talk With PR People

ImPRessions - Crenshaw Communications

It’s that time of year when we chat up colleagues, family, and friends old and new at holiday gatherings. At some point, you may ask a new acquaintance what they do for a living. If the response is “I work in PR ,” you might be stumped for a minute. If so, don’t feel bad.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Honored to be Named a Top Digital Marketing Influencer

B2B PR Sense

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers: Michele Linn. Chad Pollitt. Alan Bleiweiss. Vanessa DiMauro.

Planning for 2019: What PR pros should anticipate in the coming year

PR Daily

As we enter the last couple of months of 2018, we’re focused on business development and budget planning with current clients. The final quarter is also an ideal time to examine where our clients should focus and the trends that could become go-to tactics in 2019.

Five Tips to Get More Twitter Shares

Ronn Torossian

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal.

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal.

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4 tips for using journalist’s methods to secure more media coverage 

Agility PR Solutions

There are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way. Reporters don’t have it easy—they need to get their story approved by their editor before it can be published.

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7 ways Expedia improved email to reach its diverse global staff

PR Daily

Large organizations face challenges when communicating with employees across multiple subsidiaries, locations and foreign offices. Email remains the most popular means of reaching employees in most organizations.

Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management

Melissa Agnes

Each month I answer questions from real people doing real work in–or learning about–crisis readiness.

Once upon a time in public relations: 21 fairy stories about professionalism

Stephen Waddington

Sarah Hall’s fourth book is a bit different from the norm. It’s a series of fairy tales that celebrates 21 larger than life characters helping the public relations industry in the UK to grow and thrive.

4 brands with flawless PR—and how you can copy them now

Agility PR Solutions

A good PR strategy is one with defined goals, a clear target audience, and quantifiable results. But you know that already. A truly successful PR campaign has a certain je ne sais quoi, an elusive quality that just clicks with customers and delivers stellar results.

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9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies.

How to Create Your Content Strategy From Scratch

Contently - Strategy

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business.

2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!

Agility PR Solutions

Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the individual categories—PR Star of 2018.

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Infographic: How to give and receive criticism

PR Daily

Honest feedback is essential for a PR team. To ensure your messaging is hitting home with its intended audience—and to avoid potential costly missteps—your team must be able to take criticism. Writers must be willing to rework ill-advised phrases. Videographers must sometimes cut beloved clips.

Sell-Ins Aren’t Always Successful?—?Here’s How To Break The News To Your Manager

The Resolution Blog

Sell-Ins Aren’t Always Successful?—?Here’s Here’s How To Break The News To Your Manager Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns?—?and

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6 Reasons to Use Influencer Marketing

Critical Mention

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In 1760, Robert Wedgewood of Wedgewood China began using endorsements from members of the Royal Family to boost his pottery sales.

How human is your brand? New research explores measuring brand humanity

Agility PR Solutions

Brands have been told they have to “humanize” their communications to demonstrate a certain authenticity that leads to trust and then to loyalty—but that metric has been rather intangible, without any truly measureable attributes.

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Burger King grabs attention by tweeting gobbledygook

PR Daily

Burger King’s new social media strategy is to embrace gibberish. No, the fast-food chain’s social media outline or editorial calendar isn’t hard to understand. Rather, its Twitter profile recently spit out nonsense. gb;sughalugpaewyhg;irhdl!hflg.gss.hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILBSPJGMnfsig0947ws.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Building an audience on the platform is quite another. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network.

8 lessons from the ICCO World PR Report

Stephen Waddington

An international public relations report suggests that the industry it set to see growth worldwide but that measurement remains a work in progress. The ICCO World PR Report has polled agency heads and senior communications professionals worldwide each year for the past five years. There’s good news in the 2018 edition for growth, investment, integration and digital but improving measurement is critical to unlocking budgets and talent. #1

How to optimize content for better personalized brand experiences across digital channels

Agility PR Solutions

Customers’ journeys are more complicated and varied than ever before. Consumers now start and stop their shopping journey on different channels, including online marketplaces and social media, and then frequently shop for the same product across different retailers, both online and in-store.

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Infographic: A plan for handling fake negative reviews

PR Daily

When you’re the target of fake online claims, it’s essential to have a response plan in place. Consumers often refer to online reviews when making purchasing decisions—and they trust what they read. According to an infographic.

Cutting Through the Noise, Amplifying CX and Listening to Customers; Off Script No. 34: Mike Mitchell of Listen360

Sword and the Script

He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing. His succinct perspective is refreshing in this era marketing where everyone, including me, seems to have something long to say.