5 Ways to Turn a Failed Sell In Around
The Resolution Blog
NOVEMBER 30, 2018
Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling?—?and be honest with yourself here: is it really a good enough story? A failed sell in doesn’t mean that your story is dead?
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