Sat.Nov 24, 2018 - Fri.Nov 30, 2018

5 Ways to Turn a Failed Sell In Around

The Resolution Blog

Everyone in PR has a story flop at some point. It’s the nature of the beast; we can’t possibly sell every story that comes our way, but it’s still a shock to the system when we get a “no” instead of a “yes”. When this happens, it’s time to re-evaluate what you’re selling?—?and

Why you shouldn’t trust your instincts in a crisis

PR Daily

Under the pressure of a crisis, how a company responds is almost always the same: a knee-jerk response that tells their side of the story.

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The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent).

Are You Being A Leadership Role Model?

PR Expanded

A Guest Post By Ken Jacobs, ACC, CPC, ELI-MP is the principal of Jacobs Consulting & Executive Coaching.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Mastering Influencer Marketing

Ronn Torossian

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. Influencers are increasing becoming a more prominent and trusted voice on social media, with their messages having a large impact on consumer trust in a product.

More Trending

Honored to be Named a Top Digital Marketing Influencer

B2B PR Sense

In the good news department, I am honored to have been named a top digital marketing influencer by Fit Small Business and humbled to be included among such outstanding marketers. Congrats to these top digital influencers: Michele Linn. Chad Pollitt. Alan Bleiweiss. Vanessa DiMauro.

Google removes search results from some queries

PR Daily

Google says it knows the best answer to your question. Now it won’t even show you alternative answers to some basic questions that can be answered with its built-in apps for its clock, calculator and currency converter. Questions like “What time is it in Tokyo?”

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The Consumer PR of First Impressions

Ronn Torossian

This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Sell-Ins Aren’t Always Successful?—?Here’s How To Break The News To Your Manager

The Resolution Blog

Sell-Ins Aren’t Always Successful?—?Here’s Here’s How To Break The News To Your Manager Seeing your story flop is never fun, but it’s an inevitable part of the PR business. Sometimes you need to re-evaluate the story but, most importantly, you need to voice your concerns?—?and

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Planning for 2019: What PR pros should anticipate in the coming year

PR Daily

As we enter the last couple of months of 2018, we’re focused on business development and budget planning with current clients. The final quarter is also an ideal time to examine where our clients should focus and the trends that could become go-to tactics in 2019.

Five Tips to Get More Twitter Shares

Ronn Torossian

You’ve created the perfect content and now it’s time to let it out into the social media stratosphere. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal.

4 tips for using journalist’s methods to secure more media coverage 

Agility PR Solutions

There are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way. Reporters don’t have it easy—they need to get their story approved by their editor before it can be published.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management

Melissa Agnes

Each month I answer questions from real people doing real work in–or learning about–crisis readiness.

7 ways Expedia improved email to reach its diverse global staff

PR Daily

Large organizations face challenges when communicating with employees across multiple subsidiaries, locations and foreign offices. Email remains the most popular means of reaching employees in most organizations.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies.

4 brands with flawless PR—and how you can copy them now

Agility PR Solutions

A good PR strategy is one with defined goals, a clear target audience, and quantifiable results. But you know that already. A truly successful PR campaign has a certain je ne sais quoi, an elusive quality that just clicks with customers and delivers stellar results.

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Barokas Communications Honored as a Top Place to Work in PR by PR News

Barokas

Last night, Barokas Communications was honored by PR News as a Top Place to Work in PR based on outstanding performance in establishing an engaging workplace that allows employees to enjoy their work and help their companies grow.

9 steps to improve your PR writing

PR Daily

Writing remains one of the basic skills of every successful PR officer. While it is true that media relations have to go beyond simple press releases , this feature still represents a cornerstone of the PR role.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Building an audience on the platform is quite another. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network.

2018 Bulldog Stars of PR Awards winners announced—congrats top dogs!

Agility PR Solutions

Bulldog Reporter has announced the winners of our 2018 Bulldog Stars of PR Awards program, recognizing extraordinary individual and agency contributions to PR and communications over the past year. Bospar’s Curtis Sparrer has received the highest honor in the individual categories—PR Star of 2018.

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6 Reasons to Use Influencer Marketing

Critical Mention

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In 1760, Robert Wedgewood of Wedgewood China began using endorsements from members of the Royal Family to boost his pottery sales.

Burger King grabs attention by tweeting gobbledygook

PR Daily

Burger King’s new social media strategy is to embrace gibberish. No, the fast-food chain’s social media outline or editorial calendar isn’t hard to understand. Rather, its Twitter profile recently spit out nonsense. gb;sughalugpaewyhg;irhdl!hflg.gss.hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILBSPJGMnfsig0947ws.

Cutting Through the Noise, Amplifying CX and Listening to Customers; Off Script No. 34: Mike Mitchell of Listen360

Sword and the Script

He gets straight to the point. That was my observation when he served a panelist on marketing panel I put together and moderated last June on the role of modern marketing. His succinct perspective is refreshing in this era marketing where everyone, including me, seems to have something long to say.

How human is your brand? New research explores measuring brand humanity

Agility PR Solutions

Brands have been told they have to “humanize” their communications to demonstrate a certain authenticity that leads to trust and then to loyalty—but that metric has been rather intangible, without any truly measureable attributes.

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How to pitch podcasts: 4 tips for success

Muck Rack

How to pitch podcasts: 4 tips for success

5 great video formats to inform and enlighten

PR Daily

Whether you want to demonstrate a technical process for an online class or teach Grandma how to use email, a video can help do the job. The key is choosing and making the right type of video for the task.

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Bulletproof Marketing Tips for Small Business

Brand24

Here're our bulletproof marketing tips for small businesses that will help you compete with industry giants and set your small business on the customers' radar! Digital Marketing Small Business Social Media Marketing marketing tips for small business small business marketing social media marketing for small business

How to optimize content for better personalized brand experiences across digital channels

Agility PR Solutions

Customers’ journeys are more complicated and varied than ever before. Consumers now start and stop their shopping journey on different channels, including online marketplaces and social media, and then frequently shop for the same product across different retailers, both online and in-store.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure.

Why and how marketers should help build employee brand engagement

PR Daily

Employee brand engagement correlates with far more than increased productivity. Engaged employees are less likely to leave their companies, more likely to deliver great customer experiences, and more efficient than their disengaged counterparts.