Sat.Apr 29, 2017 - Fri.May 05, 2017

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly. When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business.

I’ve been given a kick up the butt about Twitter, and it’s a good thing!

PR Warrior

I woke up today to a tweet in response to a tweet I had published: @trevoryoung or at least a very personal account where we can talk Geelong, Kate Ceberano and my strange relationship to PRs — Warren D (@nottheword) April 30, 2017 I realised at that point maybe I had dropped off in the personal connection… MORE. The post I’ve been given a kick up the butt about Twitter, and it’s a good thing! appeared first on PR Warrior | Trevor Young. Social media Twitter

Here’s Why Fox Had to Fire Bill O’Reilly

Ronn Torossian

I recently spoke to NBC about Fox News Channel’s firing of Bill O’Reilly, which stirred up the public’s interest and indignation.

What Are the Real Consequences of Fake Financial News?

Business Wire

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

From Media Monitoring to Media Intelligence

Onclusive

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing.

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More Trending

Why World #PressFreedom Day Matters to Brands Now More than Ever

Cision

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices.

Brand 271

10 Habits Of Highly Successful PR People

ImPRessions - Crenshaw Communications

The Tony nominees were announced this week, and it’s award season for public relations as well. We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done.

From Media Monitoring to Media Intelligence

Onclusive

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […]. Industry Insights & Trends media intelligence Media monitoring

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Buzzfeed’s Gilad Lotan Chimes in on Network Science and Influencer Marketing

Flack's Revenge

My post 3 ways to Blow out Influencer Marketing Results explained how network science can identify strategically placed influencers, the ones who can spread you r message far and wide.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How I Started One of the Top B2B Agencies

B2B PR Sense

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Want to know some of my secrets?

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Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well?

B2B 170

Communicating Like Never Before is Easier Than You Think

Cision

“You cannot compete for the future if you make decisions about tomorrow based on yesterday.” ” In PR and communications, we’ve faced a familiar challenge for quite some time.

How communicators can prepare for the challenges ahead of them

PR Daily

Wouldn’t being a communicator be easier if you were psychic? You could prepare content for tomorrow’s trending hashtag, foresee what employees will be concerned about in a year, and stop crises before they happen. Getting a crystal ball is a bit unrealistic, though.

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

Shift Communications

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth.

3 Ways Communicators Can Help Restore Public Trust in the Media

PRSay

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators.

How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.

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29 free social media tricks for nonprofits

PR Daily

There is great room for growth for nonprofit brand managers on social media—and many ways to go about it. There’s certainly validation that social media is a great investment for nonprofits. Consider these ideas for ways to increase online engagement without breaking your budget: 1.

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

Revenue Attribution and Proving Value in Marketing [UML]

Sword and the Script

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. According to AdAge , the cuts are part of a larger effort to reduce $10 billion from across the company.

Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR.

What happens to PR if Twitter folds?

PR Daily

Reports of Twitter’s imminent demise have been greatly exaggerated—but what if they’re not? PR pros might celebrate when Twitter gives up the ghost or falls into disuse. To many brand managers, Twitter is a loose firehose that can turn a promotional campaign into crisis management.

The State of PR Measurement

The Proactive Report

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles.

Who else is bored with making brand logo wall images?

The Resolution Blog

People are always weirdly impressed by brand logos. They love them. It’s why you put them on your website to show off who you work with. PR teams list logos of the publications that have mentioned their clients. Salesy types stick them in presentations to say who they are speaking to.

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How to Stop a Nightmare: Listen to Your Customers

Cision

How many indicators on an airplane do you think it takes for a pilot to go into Emergency mode?

Four benefits of implementing a corporate social responsibility program

PR Daily

Launching a corporate social responsibility program can sound like a big undertaking. The good news: Your organization doesn’t have to set out to save the world. Starting small can have a huge impact on your community and your customers.

62 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@carma.com. Academia/Government.

Why Effective Communications Skills Matter in Business, Life and Healthcare

Shift Communications

In the last few months, I have been slapped in the face with the simple and critical importance of effective communications both in business and in life. Example 1 – Recently, I discussed PR goal setting with a prospect.

Infographic: How Often Do You Visit the IR Website of the Stocks You Own?

Cision

Last week via Question 1 of the 2017 Shareholder Communications 365 Study, we learned that 65% of institutional investors consider an investor relations website as “must-see-TV.” They will not take a position without a company having one. But how frequently do institutional investors actually visit?

4 stumbles that keep influencers from engaging with your brand

PR Daily

Gone are the days when journalists were the only editorial contacts on your media list. Today, media lists encompass not only editors, reporters, anchors and on-air personalities, but bloggers and online influencers who have cultivated loyal online followings around a specific genre.

Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

Community relations PR work and grassroots public affairs PR campaigns can be significantly enhanced by using media monitoring. While it’s easy to identify the news and information benefits monitoring can provide to these types of outreach, PR pros often stop there.

Should Your Communications Department Have Crisis Communication Autonomy?

Melissa Agnes

A viewer recently asked me what my stance is on the communications department being granted crisis communication autonomy. This is a really great and common question – one that usually stems from a much bigger issue within the organization.

Five practitioners on getting hired and getting ahead in public relations

Stephen Waddington

A blog about career development in public relations with insight from expert practitioners: applying for jobs; agency vs in-house; motivation; authenticity; and career planning. We ran a session for students at Newcastle University last week on getting hired and getting ahead.