Sat.May 30, 2015 - Fri.Jun 05, 2015

How to Lose an #Influencer in 10 Days (or Less)

PR Expanded

Do you remember the movie, How to Lose a Guy in 10 Days , starring Kate Hudson and Matthew McConaughey ? The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.”

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What Goes in a Great Media Kit


I get to sit on both sides of the media kit divide. I develop them for clients. And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be.

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LinkedIn’s leading ladies talk PR, tech, and changing the world


As a career professional, can you imagine a world without LinkedIn? It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous. LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued. Interviews Girl Scouts interview LinkedIn PR public relations publishing STEM tech technology women in tech World Pitch

Cracking the Quadrant – Confessions of a former Gartner Analyst

Flack's Revenge

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Use Twitter Trends to Earn Media Placements


Nearly everyone in the PR profession would agree that HARO is a phenomenal tool, but there is another oft-overlooked publicity tool that allows you to offer resources to journalists almost before they understand that there is a need.

More Trending

How to Lose an #Influencer in 10 Days (or Less)

PR Expanded

Do you remember the movie, How to Lose a Guy in 10 Days , starring Kate Hudson and Matthew McConaughey ? The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.”

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Where and when to share your content

PR Daily

You work hard on the branded content that you create—you should make sure as many people see it as possible. That’s often easier said than done. So, where should you share your content to help it go viral?

116 Content Marketing Insights Worth Tattooing on Your Body


When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day affair bursting with insights on everything from content creation and SEO to pricing and DIY inspiration.

Is Content Marketing Training Us to be Jerks?

Rock the Status Quo

Are our expectations shifting to be unrealistic? Do we expect too much for nothing? It’s eight o’clock in the morning, I’m still making coffee and haven’t had a chance to swill down a single drop yet, and my phone rings. I answer it. “Hi! My name is from _!

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Beginner’s Guide to Blogging 8/10: The Baldwin Approach to Headlines

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time.

How Whole Foods bungled its marketing to millennials

PR Daily

Whole Foods made headlines with its recent announcement introducing a chain of stores to attract and serve the mysterious millennial generation.

Does Your Content Marketing Strategy Tell a Data-Driven Story?


Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Closing the loop with your media coverage


Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame?

Don’t Hire a PR Firm for its Great Reputation

Shift Communications

Or rather, don’t hire a PR firm based solely on a great reputation. While a brand name is a good place to start your search, it doesn’t guarantee success. The biggest factor for an impactful program is the people who’ll be working your business.

6 ideas for improving your company's LinkedIn page

PR Daily

LinkedIn Company Pages are a great way to brand your business and to share key content, information and updates with targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page.

6 Tips for Your PR Measurement Program


Martin Kihn , research director at Gartner, says many communicators shoot first, then ask where to aim. It’s the buckshot approach. Narrow the focus. Figure out the target first. You’re more likely to hit it if you know where to aim.

How to measure PR

Stuart Bruce

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. There is no silver bullet.

Post, Ping and Pray is *Not* a Content Marketing Strategy

Shift Communications

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. They create something. They post it somewhere. They ping their social channels. Then they breathlessly ask, “How’d we do?”. Then they move on to the Next Thing.

10 apps to boost your photography game

PR Daily

These days, most smartphones have great cameras—so why do some people’s photos look much better than others? For almost all the best photos taken on smartphones, the answer is editing, using a number of photography apps.

Get The Resources You Need to Measure PR Effectively


“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” – John Wanamaker. Could you imagine reporting the same thing about your PR efforts to your boss? Most can’t.

6 Ways to Get More from your PR Agency

Sword and the Script

by Frank Strong. I’ll never forget that new CMO. He had just moved to Virginia from San Francisco to take the top marketing job at tech start-up. California tan, cufflinks and all the “I’m from Silicon Valley” swagger he needed round it out. He also had an incredible amount of pressure.

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From Graduating Class to Working Class

Shift Communications

Last month, I had the honor of accepting the Rising Star Award from the Mayborn School of Journalism at University of North Texas. The entire evening was filled with students and professionals in the media, advertising and public relations industry.

Ben & Jerry's newest flavor comes with social message

PR Daily

Ben & Jerry’s newest flavor features an enticing mix of raspberry ice cream with marshmallow and raspberry swirls, plus dark and white fudge ice cream cones. But it contains way more than that: A message of social responsibility.

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Stirring It Up on Social: Lessons From ‘Built With Chocolate Milk’


We often associate happy childhood moments with PB&J sandwiches and chocolate milk. So much excitement came from stirring chocolate powder (or syrup) into a tall glass of cold milk. But you don’t have to be a kid to enjoy chocolate milk. Adults can, and do, swear by it these days.

A PR Treatment for the Healthcare Industry: Social Media Pt. II

Reputation Us

As previously noted on the LTPR blog, my colleague Kurt Heath and I were able to attend the PRSA Health Academy Conference this past May. The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners.

Data Says Positivity Outperforms Negativity on Social Media. So Should You Always Be Positive?

Ishmael's Corner

Last year Buffer published the post, “ Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media ,” that evangelized a keep-it-positive message.

5 rules to guarantee better blogger response

PR Daily

Take a moment to think about all the cold, untargeted emails you’ve received over the years and how many of those actually prompted you to click "reply." My guess is that it's a big, fat zero.

5 Rules-Based Attribution Models PR Pros Should Know


This post is based on content from our free white paper “ How to Measure PR in a Multi-Touch Attribution Model.” ” PR professionals have a lot of data to filter and analyze before they can highlight the value of their strategy. What’s more, there’s no longer a singular, straightforward customer journey to trace. Instead, the path zigzags due to the increasing number of digital touch points.

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PR leadership lessons from UK Labour Party’s defeat

Stuart Bruce

Ed Miliband unveils Labour’s pledges carved into a stone plinth in Hastings, on May 2. Photo: BBC. Corporate PR professionals can learn a lot from political PR professionals and political PR professionals can learn a lot from corporate PR professionals.

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. It was broken when I participated in my first new-biz meeting — wicker furniture, of all things; we did not win — in 1983. It’s still broken today.

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What makes a great PR leader?

PR Daily

Have you heard this one? A PR agency senior account executive dies and appears before St. Peter, who is astonished to see the AE’s good and bad deeds are in perfect balance. With no clear destination for the AE, St. Peter decides to let him choose for himself after a tour of both heaven and hell.

3 Multi-Touch Attribution Models for a Data-Driven PR Strategy


Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As the digital world rapidly expands, the number of touch points increases, creating a shift in the modern customer’s experience. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you. Instead, make data your friend.