Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR Talkwalker tapped the research firm YouGov to field a global survey of 3,700 marketing communications (marcom) professionals.

Media Relations 99

Media Relations Report Industry SEO 99

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Data drives marketing. The more channels and platforms you are using, the more access you have to data. As search engines grow (i.e., Until next time!

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. The best answer I’ve found is as long as it takes to effectively communicate an idea. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. We learn to communicate visually – think of a child that draws pictures – before we learn to write.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

JULY 6, 2021

In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. clients as “part of its overall measurement stack which combines data and insights from multiple sources, both externally and internally from across Publicis Groupe.”.

Pitching 89

Pitching Report Software Survey 89

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. shouldn’t they always have been?

Measurement 102

Measurement Blogging Tourism Social Media 102

PR 20/20

JUNE 6, 2023

It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. You can measure website traffic, lead generation, email engagement, social media reach, and more to gain insights to make data-driven decisions. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Regardless, thanks for visiting!

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

DECEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? Why: It’s hilarious.

Measurement 55

Measurement Facebook Twitter Social Media 55

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency.

Agency 93

Agency Trends Marketing Survey 93

Waxing UnLyrical

FEBRUARY 6, 2011

Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

JANUARY 14, 2011

More than that, you can go directly to editing and viewing the posts directly from the calendar, as well as easily moving posts around by dragging and dropping ‘em. Actually thats another thing that Apture can do, other than the toolbar; once you install it, theres an Apture menu that gets added to your WP edit menu.

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

JANUARY 9, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Finding Comfort January 9th, 2011 Tweet From start to finish As tends to happen, what one thinks one will do can be quite different from start and intent to finish and result. pts Settings.

Measurement 42

Measurement Writing Tourism Blogging 42

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? Digital Analytics edition.] One of the age-old questions, eh? 1,724 words, but does it really feel like it?

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

JANUARY 18, 2011

Basically you just upload the images you want, edit their titles, etc., Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: blogging , john taylor , wordpress plugins | Comments (14) Site settings comment help? It’s really cool. Regardless, thanks for visiting!

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

FEBRUARY 5, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Get Shareaholic test Filed under Media , Personal | Tags: ads , decision , super bowl | Comments (9) Site settings comment help?

Facebook 49

Facebook Twitter Measurement Blogging 49

Waxing UnLyrical

OCTOBER 14, 2010

Steps that help Although I am usually annoyed with these types of posts, as I seldom gain value from reading them, there are those that communicate worthwhile messages. Leaders cultivate intelligent and competent group members by communicating why certain methods work and should be replicated, and what about certain ideas are important.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

DECEMBER 16, 2010

By no means am I saying that online interaction replaces face-to-face communication ; far from it. To explore a different communication channel? To try to connect with those who might become part of a community? Start measuring. But let’s be honest, there are way too many events these days, and not enough time.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms.

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Cision

APRIL 25, 2016

million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. People – measure based upon people rather than cookies. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

PR 20/20

MAY 16, 2023

With endless sources of noise coming from your competitors, social media, the news, and more, your association's communications need to be laser-focused. In fact, 25 percent of associations say that creating targeted communication has boosted member engagement. Be sure to tag all your newly created content to a campaign in HubSpot.

Marketing 69

Marketing eBook Resources Tools 69

Sword and the Script

APRIL 25, 2017

You’ve got to build relationships: Attend key influencers sessions and live tweet interesting commentary; tag the speakers where it’s appropriate! If your company does a lot of hand-wringing over edits and reviews in your content cycle, you’ll find it hard to be successful. To stand out, you’ve got to do something different.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. in Communication program. Probably not.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? My query made it clear that I wanted examples of success, and how it was being measured. Image: JKönig via Flickr, CC 2.0

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Sword and the Script

APRIL 13, 2021

He teaches at the University of Oxford and he’s my guest for this 48 th edition of the Off Script Q&A series. The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation.

Analysis 78

Analysis Marketing Engineering Data 78

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. To celebrate the launch of two innovative products Cision Social Edition and Cision PR Edition, we have scheduled a series of Q&As featuring some of the finest innovators in our field. The PR and social media landscapes have changed so much in such a short period of time.

Data 120

Data Nonprofit Instagram Analytics 120

Waxing UnLyrical

MARCH 26, 2014

Pixels (px): The term used to measure image dimension. There are dozens of image editing programs on the web, many of which are free. For more complicated photo and graphic edits, check out PicMonkey , Pixlr , or Gimp. For more complicated photo and graphic edits, check out PicMonkey , Pixlr , or Gimp. See you then!

Web 77

Web Pinterest Creativity Print 77

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Does this mean thats where the communications professional should stop? Most PR pros (and firms). Absolutely not.

Facebook 106

Facebook Twitter Education Industry 106

Beyond PR

AUGUST 4, 2016

PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. When possible, add locations, tag people, places, teams, etc. Be sure to tag authors of third party articles you Tweet. Take time to use Instagram filters and edit photos.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Organisations need to communicate in the spaces where their publics do. She also gets a mention in the article. #1

Publicity 164

Publicity Ethics Data Community 164