March, 2011

6 Things The Army Taught Me About PR

Waxing UnLyrical

Guest post by Frank Strong. In the Spring of 2007, I returned to my full time job after an 18-month deployment that included a year in Iraq and realized that the world of public relations had changed.

Transparency, QR Codes & LinkedIn

Bad Pitch Blog

We''re called spin doctors, flacks, turd polishers.a copywriter friend once referred to me as a lie merchant (I replied by calling him a comma jockey). The Bad Pitch blog was created to help dampen the loud examples that seem to punctuate our industry and reinforce the above half jokes.

My World Isn’t Necessarily Your World

Waxing UnLyrical

When the devastating earthquake and tsunami hit Japan last week, I watched my Twitter and Facebook streams with some fascination (Twitter more than Facebook… in terms of watching, I mean, not fascinating).

Acronym Acrimony: Winning The LOL War

Waxing UnLyrical

Guest post by Brian Meeks. The universe is a rapidly expanding place. The great science minds of the world will continue to unravel its mysteries. They won’t be Americans. The fourth-graders in the United States ranked just behind Lithuania and in eleventh place overall in Sciences.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Uncovering The Remarkable In Your Social Networks

Waxing UnLyrical

Social media is an interesting animal. We talk often – myself included – about using it to build relationships , about getting to know one’s community, about deepening human interaction. Yet how much do we really know about the people behind the avatars?

More Trending

The Secret Behind Good Networking

Waxing UnLyrical

Guest post by Matt LaCasse. I hear a lot of people talking about networking. How to do it, what are the do’s and don’ts, how much booze can I drink at a conference, on and on and on the list goes. Image: takomabibelot via Flickr, CC 2.0.

Two Twitter Accounts: Yea or Nay?

Waxing UnLyrical

Guest post by Sanjiva Persad. My Twitter experience began over three years ago with an anonymous account. As time went on, and I started working in the social media industry, I was faced with a conundrum. I liked my anonymity, but I had to practise what I preached.

Using Social Media To Enact 3 Levels Of Social Change

Waxing UnLyrical

Guest post by Jason H. Parker. How much do you know about electronics recycling? Think about this before you Google it, and I’ll bet you’re in roughly the same place I was just four weeks ago.

The Music Of Communications

Waxing UnLyrical

Guest post by Narciso Tovar. Music, beautiful music. Whenever I think of chamber music, I think of Haydn, Beethoven or Mozart – beautiful stuff, but something I *really* have to be in the mood for.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Ways To Write Like An Expert Without Writing A Book

Waxing UnLyrical

Guest post by Shakirah Dawud. Publicity experts swear by becoming an author of something. But if you know your stuff, you can become a valuable resource in your field anyway. Image: Mirari Erdoiza via Fotopedia, CC 3.0. Be honest about what you don’t know.

When Did Professionalism Go Out The Window?

Waxing UnLyrical

Guest post by Gini Dietrich. Last week, TechCrunch took a stab at PR professional Timothy Johnson. Actually, a stab is putting it mildly. They called him a PR disaster and printed his emails to Leena Rao , the “extremely sweet and mild-mannered colleague&# of author Robin Wauters.

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On Social Media’s Use (And Misuse) After The Christchurch Earthquake

Waxing UnLyrical

Guest post by Steff Metal. Two weeks ago, the city of Christchurch, in New Zealand, was recently hit by a disastrous earthquake. The city had just begun to recover from an earthquake on Sept 4, 2010 , and over 5,000 aftershocks, when this quake – much shallower and more destructive – hit.

How I Set Up My WordPress Blog In 2 Hours

Waxing UnLyrical

This isn’t a trick question. But really, how many blogs does a gal need? After all, from a practicality point of view, the answer to that question should be one, right? Apparently, ’tis not the case with me.

How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. If you talk to Howie Goldfarb anywhere – Twitter, here on his guest posts, or over at his own blog, you’ll know that he’s fixated on one thing.

Making It Plain… And Leaving It That Way

Waxing UnLyrical

Guest post by Shakirah Dawud. Ever heard the term “embarrassment of riches?&#. Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). When we see a space for copy or content, we like to fill it with prose.

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Why Livefyre Is The Best Blog Comment System Evah

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series. If you publish a blog, there are three things I want to tell you today. I’ll give you the short version, and then the long version. Short version.

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

I know it’s been a while since we’ve chatted about measurement on #measurePR, and for that, I’m truly sorry.

3 Random WordPress Blogging Tips

Waxing UnLyrical

This is part of the Blogging for Grasshoppers series.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

We PR pros often talk about what Public Relations can learn from Marketing. How to be more analytical. Focusing on the numbers. Being more results-driven. And so on. But what can Marketing learn from Public Relations, if anything?

Are You A Leader Or A Manager?

Waxing UnLyrical

Guest post by Shanan Sorochynski. A big part of my job is tied to supporting our university’s leaders. But I’ve never stopped and thought about what leadership really is. Fortunately, the faculty, staff and students are always around to enlighten me.

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Getting To Grips With Social Media Knee Jerk Syndrome

Waxing UnLyrical

This was originally published on Spin Sucks as a guest post. Are you suffering from what I call KJS, or Knee Jerk Syndrome? I know I have to watch out for it. Social is great. I love social.

Japanese Tragedy, Global Disaster

Waxing UnLyrical

Terror in Japan. 8:53 am EST, Saturday, March 12, 2011. If one had any access to the news, it was impossible not to hear of the massive earthquake and tsunami that hit Japan yesterday.

Always On? The 24/7 Pitch

Bad Pitch Blog

This guest post is from Amanda Duncan , a junior public relations major at Northern Kentucky University. She’s also my intern.

Weekly Roundup: The Comic Relief Edition

Waxing UnLyrical

It’s been quite a week, hasn’t it? I suppose it’s always “quite a week&# for someone, somewhere, but it’s felt particularly like “quite a week&# here, what with everything going on in the Middle East, Japan , and so much more.

Crazy For Cricket

Waxing UnLyrical

Cricket alert! This week, I found out that one of the two semifinal matches of the 2011 Cricket World Cup is taking place this coming Wednesday. It will be between India, my country of origin, and Pakistan… … in India! … and starting at the unearthly (for the U.S.)

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A Different Kind Of Green On St. Patrick’s Day

Waxing UnLyrical

There are a ton of Irish-themed events taking place all over the world and, most likely, in your neck of the woods today. But how’s this for a way to spread the St. Patrick’s Day green in a somewhat different way? Image: Saint Angel via Flickr , CC 2.0.

Finding Happiness In Small Things

Waxing UnLyrical

I returned from a trip to Kansas City, Mo., yesterday. As is wont when I travel, I get behind on email, Twitter messages, and so on… which would normally send me into a tizzy. But this time, I was able to forestall said tizzy because of a number of “small things.&#. Which made me happy.

The Bad Pitch Body Slam

Bad Pitch Blog

We''ve adopted a Luchadore theme for our newest Bad Pitch hero. Slick is still the badge of dishonor. But "El Mal Libre" here will help us put the hurt on Bad Pitches. And some friends of Bad Pitch have also been helping fight the good fight. Here are some of our most recent favorites.

Is Voicemail Dead?

Waxing UnLyrical

Guest post by Mike Doman. It’s a familiar phrase to people of my generation. You have no new voice messages.”. Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless.

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Weekly Roundup: The Really Useful Edition

Waxing UnLyrical

What with birthing a new blog , helping a new client get started on their digital initiatives and attending the Google for Nonprofits event this week, I had a ton of useful information coming my way. Spinning wheel, meet head.

Bad Pitch Takes on SXSW

Bad Pitch Blog

Whether or not you''re headed to SXSW, we''re foisting the news on you that we will both be in Austin for the interactive portion of this 25-year-old festival. Influencer Throwdown I''ll be channeling my inner luchadore for a panel discussion with David Binkowski , Krista Neher and Saul Colt.

Weekly Roundup: Who Are You?

Waxing UnLyrical

I saw a lot of interesting posts this week. While they’re not all direct answers to the question, “Who are you?&# I think they give some insight into what drives the writers. Which, of course, is what a good blog post should do, don’t you think? Let’s get to ‘em.