May, 2016

The Differences Between In-house and Agency PR Roles


After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies. But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […]. Interviews Bulldog Reporter interview PR professionals PR pros Ryan Greives

Agency 199

Finding Authenticity: The Challenges Brands Face in Finding Their Authentic Voice

Ronn Torossian

In a world flooded with ads and social chatter, brands often face great difficulty in finding their authenticity amidst the noise. Companies like Pepsi and Apple have spent millions in advertising dollars to create an authentic voice and recognizable brand for themselves. And that may be one way to go about it but spending millions of advertising dollars isn’t feasible for everyone. Finding a brand voice starts with defining what the brand is and is not.

Brand 190

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Authenticity: You Can’t Fake It


Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm. See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told.

Before You Launch Your #Podcast, Consider these Five Tips

PR Expanded

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1 million hours of podcasts per day, according to Edison Research. But, is podcasting right for everyone? Will you capture your audience’s attention so that they become your loyal podcast fans?

Energy 172

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

A website is not just a pretty face. The whole point of having a site is to capture leads, driving prospects to engage and buy from you, right? What if you have sunk thousands of dollars into designing it, yet your traffic is at a stand still -- or not where you want it to be? This may be because your site's SEO ranking (search engine optimization) is below par. So how do you bring up your ranking. and fast?

B2B 169

More Trending

Common Math Mistakes That PR People Make


Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […]. PR Education analytics marketing analytics marketing measurement PR PR measurement PRTech public relations Value of PR

The Top Public Speaking Missteps and How to Avoid Them

Ronn Torossian

According to research conducted by the National Institute of Mental Health, the fear of public speaking or, glossophobia affects nearly 3 out of 4 people in the United States. Many Americans even go so far as to list public speaking as their greatest fear ranking it above heights, snakes, bugs and drowning. And while many of us have experienced some form of social anxiety speaking in front of groups, the good news is that with practice anyone can become a better public speaker.

Rhetoric vs Story: The Art of Persuasion


I’m sure at some point in your life, you were the victim of an unfortunate infomercial. No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do.

#PRStudChat & CommPRO Publisher Fay Shapiro Discuss the Role of #PR in the Integrated Marcom Structure

PR Expanded

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18 th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 Simple Ways to Make Your PR Campaign More Effective

B2B PR Sense

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning. In this post, we'll examine three way you can extend the life of your PR campaign by using: Your email in various ways. Social Media. PR Campaign Tip #1: Make Use of Newsletters.

B2B 158

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. My colleague agreed but warned me that I was “telling him his baby is ugly.” ” And I was.

How Public Relations Is Like High School


As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often can not describe PR with confidence. In honor of school years ending, but in light of the fact that education […]. PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations education

How to Build a Strong Corporate Culture

Ronn Torossian

Many business leaders believe that a strong organizational culture is crucial for their business’ success , yet structuring and managing a system of shared values is much easier said than done. In a world of rapid change, corporate culture isn’t static. It is continuously evolving and requires a strategy that considers how people within organizations think, feel, and behave.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What Is Distributed Content? (and 5 Ways to Use It)


“Homepages are dead. I think we can probably agree on that.” ” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” ” – Emily Bell, writing for CJR.

Mobile 196

5 Ways to Improve Your Brand Video Dialogue


Videos have the power to grab your audience’s attention and establish an emotional connection. While your viewers listen to what you say and how you get your points across, they’ll feel as if they know you; like they’re standing right in front of you in person. Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard. I’m not surprised by this.

Video 131

Paid Media: How to Capture Viable B2B Leads on the Cheap

B2B PR Sense

When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out? Google and its reps insist this isn't true. Their research has shown that the new structure hasn't affected click rates at all because the right-rail ads weren't getting that much attention anyway.

B2B 135

The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. It’s right up there with data scientist and UI designer when it comes to jobs your mom just doesn’t get.

[Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest


When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks. An event-based business is similar to a fast-growing tech company in the sense that both have goals of growth, attracting talent, and getting recognition from the press. So what […]. Interviews Adib Saad business lessons Cole Stratton comedy David Owen entrepreneur entrepreneurship Janet Varney podcast SF Sketchfest

Why SEO Matters for Marketing

Ronn Torossian

Search engine optimization (SEO) is quickly and continuously evolving. In order for marketers to stay competitive in this field, they must keep up with the latest tweaks being made to top search engine algorithms. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace.

SEO 150

Behind the Headlines With Anthony Bianco


From research to execution, every aspect of your communication strategy is important. If you’re careless with one piece, the whole strategy will suffer. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success.

Beyond “Raising Awareness”: Setting Real Objectives


When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. I know this because I was once there too. After all the hard work spent creating what seemed like the perfect message and eye-catching image to match, I wouldn’t see the engagement I had hoped for. I knew there was something I was missing.

eBook 131

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. When it comes to trade shows, you might think that generating B2B leads is a piece of cake. After all, you're under one roof, engaging with those who have an active interest in your industry, often for multiple days.

3 PR Pitfalls To Avoid This Memorial Day

ImPRessions - Crenshaw Communications

Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country.

Hotels 151

Hannah and Her Sister Disrupt PR with Babbler

Flack's Revenge

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments here at Fusion PR. She explained the system, which turns the traditional model of media relations on its head. Rather than assume that media are the quarry, to be hounded by PR, Babbler envisions that press will gladly opt in and connect with brand content online.

B2C 131

Social Media in the C-Suite

Ronn Torossian

Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their personal brands to cultivating business relationships to sharing their unique voices with consumers, employees and industry peers, senior executives are finding innovative ways to increase their online visibility and drive engagement.

Behind the Headlines With Jeff Monford


Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value. Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems.

Learn how to save hours creating your coverage reports

The Resolution Blog

Join us for a live webinar to find out how to best use We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule! Join Stella and Laura from the team and be taken on a tour of the reporting tool. Register for the FREE webinar here. In under 30 minutes you will learn all of the best tips and tricks, including how to; Customise your report quickly. Update social metrics.

Report 120

Providing Value as a PR Pro


[By Jason Mollica]. Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. Think about this for a moment. What do you think takes more time? Working to get a new client or fostering growth with a current one. It can be a tough question, however both take effort. When you put forth a proposal for a potential new client, you are attempting to show value.

Radio 117

Best Blogging Tips For PR Professionals

ImPRessions - Crenshaw Communications

Because writing is such an integral part of public relations , those in the field often make terrific bloggers. But good, crisp writing is only part of what makes a blog well-read and shareable. There are some do’s and don’ts that can make the difference between a blog that “talks to itself” and one that is a must-read. Take a look at the tips below and see if you can’t take your blog to the next level. Do blog with a purpose.

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I had been invited to CTW and did not quite know what to expect. What is all this about a mashing up creativity and tech? Do we really need another dot dot dot Week?

Panama Papers’ Database, Offshore Accounts, and PR Nightmares

Ronn Torossian

Hackers can cause all kinds of PR nightmares , and a new night fright is just about to hit as many as 200,000 individuals and entities because the hacked database (the “Panama Papers”) of Mossack Fonseca, a Panama law firm is about to hit the internet. These papers are being leaked by the International Consortium of Investigative Journalists (ICIJ) with 2.6 terabytes of information on entities in as many as 200 countries.