May, 2016

The Differences Between In-house and Agency PR Roles


After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies.

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Authenticity: You Can’t Fake It


Have you ever heard a story and thought to yourself, “ Some of those details just don’t add up. I can’t put my finger on it, but something just doesn’t feel right… ?”. You can thank your gut instinct for that feeling. It’s like your natural, built-in authenticity meter sounding its alarm.

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Before You Launch Your #Podcast, Consider these Five Tips

PR Expanded

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners.

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The Five “Rs” of PR: How PR Can Boost Brand Marketing

ImPRessions - Crenshaw Communications

Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques.

B2C 221

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 Simple Ways to Make Your PR Campaign More Effective

B2B PR Sense

You've just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much as you want your press to be evergreen, it won't reach immortality without a little (really, a lot) of strategic planning.

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More Trending

Common Math Mistakes That PR People Make


Let’s be honest. The typical PR person has an aversion to math.

Rhetoric vs Story: The Art of Persuasion


I’m sure at some point in your life, you were the victim of an unfortunate infomercial.

#PRStudChat & CommPRO Publisher Fay Shapiro Discuss the Role of #PR in the Integrated Marcom Structure

PR Expanded

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18 th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure.

When The CEO Takes A Stand

ImPRessions - Crenshaw Communications

There was a time when good public relations dictated that a CEO shouldn’t take a position on a controversial issue. A public stand, of course, can risk backlash among customers or employees. Conventional PR wisdom may be changing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

A website is not just a pretty face. The whole point of having a site is to capture leads, driving prospects to engage and buy from you, right? What if you have sunk thousands of dollars into designing it, yet your traffic is at a stand still -- or not where you want it to be?

B2B 179

What Is Distributed Content? (and 5 Ways to Use It)


“Homepages are dead. I think we can probably agree on that.” ” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference.

Mobile 255

How Public Relations Is Like High School


As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often can not describe PR with confidence.

5 Ways to Improve Your Brand Video Dialogue


Videos have the power to grab your audience’s attention and establish an emotional connection. While your viewers listen to what you say and how you get your points across, they’ll feel as if they know you; like they’re standing right in front of you in person.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Hannah and Her Sister Disrupt PR with Babbler

Flack's Revenge

We started getting calls and emails from an interesting French startup called Babbler a couple of months ago. I agreed to meet with CEO Hannah Oiknine to learn more, as we like to be on top of the latest developments here at Fusion PR.

B2C 170

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image.

How To 215

Paid Media: How to Capture Viable B2B Leads on the Cheap

B2B PR Sense

When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out?

B2B 172

Behind the Headlines With Anthony Bianco


From research to execution, every aspect of your communication strategy is important. If you’re careless with one piece, the whole strategy will suffer.

[Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest


When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks.

Beyond “Raising Awareness”: Setting Real Objectives


When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. I know this because I was once there too.

eBook 170

Check out Geek Art & Design at Creative Tech Week NYC

Flack's Revenge

My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. I had been invited to CTW and did not quite know what to expect.

The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

It’s a joke in our business that no one outside public relations really understands what we do. In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time -- and the right strategy. When it comes to trade shows, you might think that generating B2B leads is a piece of cake.

Behind the Headlines With Jeff Monford


Why does your organization matter? If you can’t answer that question, your audience won’t understand your organization’s value.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.”

Providing Value as a PR Pro


[By Jason Mollica]. Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. Think about this for a moment. What do you think takes more time?

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No Accounting for Bias?

Flack's Revenge

There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: We Routinely Suppressed Conservative Views.

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3 PR Pitfalls To Avoid This Memorial Day

ImPRessions - Crenshaw Communications

Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country.

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The Top Public Speaking Missteps and How to Avoid Them

Ronn Torossian

According to research conducted by the National Institute of Mental Health, the fear of public speaking or, glossophobia affects nearly 3 out of 4 people in the United States. Many Americans even go so far as to list public speaking as their greatest fear ranking it above heights, snakes, bugs and drowning. And while many of us have experienced some form of social anxiety speaking in front of groups, the good news is that with practice anyone can become a better public speaker.

3 Areas to Measure to Establish Thought Leadership


Your audience is skeptical of your brand. They want to know that you are honest, trustworthy and reliable before they do business with you. But your communication alone won’t always convince them your brand can deliver on its promises. So how can you build trust and gain credibility in your industry?

5 “Must Include” Items for your Crisis Management Plan

Melissa Agnes

I often get asked the following question: What should we include in our organization’s crisis management plan?

Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit.