Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. The tips below highlight some key areas to consider when pitching as a guest blogger. Also, bloggers tend to interact with each other so when you find a good one take note of the bloggers they follow on social media.

Pitching 40

Pitching How To eBook Blogging 40

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Can your agency bring big ideas and execute?

eBook 73

eBook Exercises Employee SEO 73

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Here are some tips to creating an attention grabbing pitch subject line.

Pitching 96

Pitching eBook Writing Newspapers 96

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Polaris

MARCH 20, 2015

We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. But it had several advantages other than SEO.

SEO 100

SEO eBook Google Engineering 100

Doctor Spin

APRIL 25, 2023

Tailoring pitches for diverse audiences. Understanding the emotions behind social media interactions. We are all captives of the picture in our head—our belief that the world we have experienced is the world that really exists.” — Walter Lippmann Subscribe now and get a free ebook on how to get better PR ideas !

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

Public Relations Sydney

DECEMBER 7, 2014

Try incorporating holiday themes and sayings into your content and create holiday hashtags and images that can be used on social media to highlight your business while staying relevant. Plan ahead and prepare content for social media sites over the holiday period to ensure your audience is still engaging with your business.

eBook 90

eBook Newspapers Social Media Pitching 90

Public Relations Sydney

OCTOBER 12, 2014

You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media. Social Media Social media is a cost-effective way to communicate with supporters, sponsors and people who will benefit from the charity.

Case Study 90

Case Study How To Study Pitching 90

Doctor Spin

NOVEMBER 17, 2023

Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? Is this clear? Do you have any questions? In Wikipedia.

How To 52

How To eBook Wikipedia Viral 52

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy? Tell a compelling story. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

ISEBOX

DECEMBER 1, 2015

Do they align with the media outlets where you’re seeking to gain coverage? Now, you can use your pitching skills to connect with journalists on their website and social profiles. Become part of the conversations they’re having online and you’ll soon be building solid media relationships.

eBook 70

eBook Tools Groups Pitching 70

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials.

Infographics 69

Infographics Data Case Study Content Marketing 69

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Align Social Media Shares with Published Content.

How To 75

How To Content Marketing Conference Analytics 75

Public Relations Sydney

NOVEMBER 16, 2014

Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Many journalists are on social media and use this channel to share their work and comment on issues of interest. Be accessible via email, phone and social media and respond promptly as required.

Local 90

Local Social Media eBook Meeting 90

Sword and the Script

APRIL 19, 2016

That was the outcome good media relations pitching earned. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. The Soft and Subtle PR Pitch of Content Marketing. HARO: Good PR Pitches have a Long Shelf Life.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. The concept was new, we had long list of participating influencers, lots of content to work with a clear application for social media engagement. I don’t remember the price.

Marketing 60

Marketing Conference Software B2B 60

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. Perhaps all that is needed is a review of how many pieces of media coverage you secured each month. PR tips PR resolutions 2015 PR Strategies'

Pitching 40

Pitching eBook Strategy Newspapers 40

Solo PR Pro

FEBRUARY 11, 2016

However, the type of publication you’re pitching will have an influence on the subject matter of your article and how you choose to angle it. Perfecting the pitch. Use these steps to guide you in pitching the media effectively and with a clear sense of purpose for maximum impact: Research the targeted publication.

How To 40

How To Guidelines Pitching Writing 40

Public Relations Sydney

OCTOBER 8, 2014

You also have the opportunity to publicise your involvement in the event by promoting it on your website, social media profiles and eNewsletter. You can then pitch yourself to the event organisers and tell them why you would be a great speaker for their event.

Conference 49

Conference eBook Social Media Examples 49

The Resolution Blog

JANUARY 8, 2018

If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. Easy to use, great insights and all of my social metrics in one place. Download our ebook PRetrospective now. Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Waxing UnLyrical

FEBRUARY 6, 2015

As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc. Social media isn’t part of my job.”. Just because social media isn’t in your job description doesn’t mean you shouldn’t be keeping up with the times. This is a resource to bookmark if ever there was one.

Strategy 40

Strategy Social Media eBook Community 40

Waxing UnLyrical

MAY 20, 2015

However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. Again, if you want to spreadsheet it, you can segment by the bloggers with the most unique viewers per month and social media followers… or whatever metrics are important to you.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Public Relations Sydney

JANUARY 18, 2015

Start pitching to media outlets and connect with your audience. This can be done through opinion pieces, contributed articles , media interviews as well as telling your stories on social media platforms such as Facebook, LinkedIn and Twitter.

Brand 40

Brand Branding How To eBook 40

Shift Communications

JANUARY 12, 2015

I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Stop saying that I’m busy when asked how I’m doing, especially at work but also within social situations. Write my first eBook and read MORE! I’d like to grab coffee with coworkers more often, too.

eBook 60

eBook Creativity Agency Exercises 60

PR Fuel

NOVEMBER 27, 2018

Email Marketing and Pitching. How much do you personalize your emails in your PR pitches or email marketing campaigns? Thanks to social media, companies are engaging with their customers on a deeper level than ever before. Grab three free ebooks, including the Big Press Release Book and Twitter Tactics, here: [link].

Survey 45

Survey Company Customer Service Small Business 45

Doctor Spin

DECEMBER 7, 2023

It encompasses recognising and composing musical pitches, tones, and rhythms. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Critical Mass: How Many Social Media Followers Do You Need? Viral Loops (or How to Incentivise Social Media Sharing).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Some examples of inbound marketing tactics include: Social media. Ebooks and Whitepapers. M arketing can be a lot like dating. Search engine optimization (SEO).

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

JUNE 2, 2017

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Hustle and pitch. What are you looking for? Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 118

B2B Marketing Survey Software 118

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could send survey questions via social media and email, and get a sizeable response.

Strategy 276

Strategy How To Media Infographics 276

PR 20/20

JULY 11, 2017

For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Also, if your ebook is evergreen, consider adding relevant topics to your content calendar to promote in months to come.

eBook 43

eBook How To Pinterest Examples 43

Beyond PR

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 57

How To Instagram Social Media LinkedIn 57

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. Engage them with a string of posts, not just one picture at the microphone, and engage the outlet’s social media as much as you can.

Communications 79

Communications Pinterest Reddit Radio 79