Remove eBook Remove Infographics Remove Pitching Remove Social Media
article thumbnail

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

article thumbnail

Inbound Marketing vs. Content Marketing: Which is Better?

PR 20/20

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Some examples of inbound marketing tactics include: Social media. Ebooks and Whitepapers. Some examples of content marketing include: Infographics.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. You could send survey questions via social media and email, and get a sizeable response.

Strategy 276
article thumbnail

Corporate Reputation: PROVE IT With Stats, Not Adjectives

Reputation Us

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

article thumbnail

How to Spy on Your Competition & Steal Their Secrets

Cision

Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit. Miscellaneous social networks. Hustle and pitch. Cool infographics. Nieman Lab.

How To 198
article thumbnail

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 122
article thumbnail

How to Maximize Your Content’s ROI Across 3 Core Audiences

PR 20/20

For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Also, if your ebook is evergreen, consider adding relevant topics to your content calendar to promote in months to come.

eBook 43