eBook Leadership Pitching Social Media 
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.
Waxing UnLyrical
MAY 20, 2015
However, if you’re not an experienced publicist, pitching media can feel a little like throwing spaghetti at the wall. If you must DIY your PR, the easiest place to start is by generating thought leadership. Important : check to see whether they accept guest posts before you pitch. Pitch the blogger via email.
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ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. And being a best-selling author can’t hurt when pitching bylines or features to the media.
Doctor Spin
NOVEMBER 17, 2023
Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. 7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? This is for whom we are doing it. Is this clear?
Public Relations Sydney
NOVEMBER 16, 2014
Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Many journalists are on social media and use this channel to share their work and comment on issues of interest. Be accessible via email, phone and social media and respond promptly as required.
Solo PR Pro
FEBRUARY 11, 2016
(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Perfecting the pitch. Sending a good quality pitch to the wrong target.
Doctor Spin
DECEMBER 7, 2023
It encompasses recognising and composing musical pitches, tones, and rhythms. Educational Leadership, 55, 8–13. Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Critical Mass: How Many Social Media Followers Do You Need? 11 Silfwer, J.
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