A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared
Sword and the Script
JANUARY 27, 2015
It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift.
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