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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage. Monster’s public relations and content strategies changed in 2020 due to the COVID-19 pandemic.

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TikTok Trends

PR for Anyone

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. If you like this tip and you’d like to learn more check out our free download.

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Pitch the Media

PR for Anyone

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

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Why Social Shares Are Key to Pitching Media

Cision

” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Many television programs (even national media) have even started using Facebook Live while they are on-air to attract an online audience. Traditional media is pushing their fans to engage on social media.

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Public Relations Review

PR for Anyone

Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. 3StepstoPRSuccess.com and download your no cost guide with more details on this process. Google is a great resource for magazine covers. One of my favorites is AARP Magazine.

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Getting the Yes When Pitching the Media

PR for Anyone

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. It was all about a new product.

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Back to School Media Pitches

PR for Anyone

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. And if you want a quick download to help you with it, go to www.3StepstoPRSuccess.com. So download that, figure out your back to school pitches, and I’ll see you in the media.

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