Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. Cision’s media database allows us to locate those key journalists, making sure that our clients’ press releases are sent to the right people. Download The NALA Uses Cision PR Software to Establish Unique Client Base now.

Software 120

Software Agency Case Study Television 120

Doctor Spin

DECEMBER 21, 2023

The main rationale for creating a media kit is to make it easier for the news media to cover an organisation’s promotional initiatives. The presumption is, of course, that any such publicity should be valuable to the organisation. Media kits are typically glossy, hyperbole, and one-sided in nature.

Media 52

Media Wikipedia Product Launch Journalism 52

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Conversely, don’t disregard publications that aren’t currently covering your niche. Be resourceful and respectful.

Media Relations 40

Media Relations Media Journalism Print 40

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

PR 20/20

AUGUST 9, 2016

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook. This includes, but is not limited to: Analyst relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values. Receive real-time alerts of Instagram mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

OCTOBER 18, 2016

The point of public relations is to spotlight you and your business. The fact is: an interview (unless it’s live) usually lasts a lot longer than the sound bite that will appear on-air or in print. Download Cision’s guide How to Handle Tough Questions from the Media and be prepared for any situation.

Interviews 120

Interviews How To Construction Print 120

Bianchi Biz Blog

APRIL 17, 2023

Familiarize yourself with our publication and the types of stories we cover. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine. Also, not providing relevant images or including a link to download them upfront can be frustrating.

Engineering 78

Engineering Automotive Agriculture Media 78

Cision

JUNE 17, 2015

Multi-platform news and information company USA Today currently ranks first in combined print and digital circulation as a result of their ability to transform and redesign their newsroom and stay ahead of emerging trends. Beryl notes that the publication has changed perspective on what stories they should cover.

Mobile 120

Mobile Print Trends Twitter 120

Cision

SEPTEMBER 29, 2016

Even my public-facing Facebook page has that info. Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. My Twitter profile says I live in Northern California.

Pitching 0

Pitching Journalism Writing Print 0

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Bianchi Biz Blog

JULY 25, 2022

We are a business-to-business fleet publication and part of the Bobit group. I was named research editor, focusing on research for several Bobit fleet publications and worked my way up through the editorial ranks to become lead editor of Work Truck. I have been covering the truck fleet industry for the past 16 years.

Meeting 93

Meeting Media Journalism Education 93

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Download the 2018 Global State of the Media Report. Use Multimedia to Tell a Better Story. Learn Valuable Insights From Journalists Around the World!

Infographics 54

Infographics Print Video Real Estate 54

Scott Public Relations

AUGUST 20, 2019

From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

JANUARY 20, 2018

The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML].

Case Study 100

Case Study B2B Study Marketing 100

Beyond PR

JUNE 28, 2016

PR agencies have an incredible opportunity in today’s digital media landscape. New tools, integrated strategies, and results-driven tactics have evolved the agency’s role far beyond traditional media relations. If the agency’s role is evolving, though, so must the approach to PR measurement. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

Prohibition

SEPTEMBER 28, 2019

A further way you can aim to reach a wider audience and get your brand name out there is by tagging the journalist , the publication and any other relevant people in your social posts. Compose a press kit/portfolio that features all of your media coverage .

Media 48

Media Case Study Company Print 48

Beyond PR

APRIL 20, 2016

While your customers – and the media who influence them – should definitely be the cornerstone of your strategy, you won’t receive more resources to optimize your efforts unless you have the buy-in of your company’s leaders. Scope of Media Pickup.

Report 40

Report Media Television Radio 40

Scott Public Relations

JUNE 26, 2020

The second, related to the first, introduces a relatively new concept: accountability for determining that published information is true. It is not hard – and should be required – for public officials and those with huge followings to verify the truth of what they post. Public figures who consistently make these statements, are fined.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. You can utilize the crew during breaks to capture additional footage and/or soundbites to be used for social media, client websites and other channels.

Strategy 40

Strategy Media Radio How To 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Media Relations Brand Strategy Event Marketing' ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. Most online publications have cookies and pixels on the site to track users. How does that work?

Marketing 63

Marketing Pitching Corporate Tools 63

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) You can compile these lists manually or by scouring a media database. Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) You can compile these lists manually or by scouring a media database. Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts.

Digital PR 62

Digital PR Tools Google Pitching 62

Bad Pitch Blog

MAY 20, 2010

We also have one of the largest collections of free downloadable gadget manuals in the world. If a reporter tells me they don''t cover the beat my database says they do, I fix it in my database, and tell them how to contact Cision and MarketWire, so they can have their public information updated. Good Organic Stories Trump Re-Prints.

Pitching 49

Pitching Fashion Report Twitter 49

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. A show about communicating with clients, prospects and employees – in person, in print and online. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120