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Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Even the savviest social media professionals may not be aware of the Facebook’s image specs.

Facebook 149
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5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

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All About Ads – July Roundup

Prohibition

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Adherence to social norms and etiquette is paramount, especially in a crisis. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. And an important note to foreign companies entering the market: very few English media titles exist in Japan.

Marketing 106
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Depressed and depressing: the state of UK news media

Stephen Waddington

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 81
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The Implications of the Growth of Social News

Cision

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.