ImPRessions - Crenshaw Communications

JULY 24, 2018

But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees. The announcement generated scores of articles and lots of discussion on social media. ” The witty clapback won plaudits, possibly because it was a measured response. Philip Morris throws flames.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

Bianchi Biz Blog

APRIL 26, 2021

In the GEM, Daimler comes out on top among the car manufacturers, ranking 13th out of 83 in integrated non-financial reports (I?NFR) NFR) and 29th out of 100 in separate non-financial reports (S?NFR). He has coordinated a cross-media content marketing campaign for an international technology group. BMW ranks 43rd in the S-NFRs.

Automotive 95

Automotive Study Report Transportation 95

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Here are some ways to “humanize” your brand on social media: 1. Measure your success. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Mindful Marketing

JUNE 27, 2020

Now more than ever, business leaders must expand their rubric for success beyond financial achievement and assess how their firms function as responsible citizens, consistent with Elkington’s “ triple bottom line.” Just as these injustices were not casually implemented, measures to undo them also must be comprehensive.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Cision

APRIL 7, 2017

The benefits to issuing formal financial guidance is that it can be an effective tool for helping potential investors and shareholders to better understand market dynamics, a company’s growth and profitability expectations and the sources of potential troubles and opportunities within a fiscal year.

Study 120

Study Meeting Corporate Data 120

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! Media relations is the core skill and transparency is the belief. How do you measure success? Everything.

Education 120

Education Measurement B2B Meeting 120

Reputation Us

JANUARY 7, 2019

2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Practical Law Construction

SEPTEMBER 25, 2020

These statistics are regularly translated through the media as there never seems to be a month that goes by without news of contractor insolvency – from high profile industry names to historic brands to specialist contractors – no one appears to be safe.

Construction 40

Construction Government Financial Analysis 40

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Problems on social media. Social media is a double-edged sword.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. Even the Financial Times, with its subscriptions of up to £700 a year, was pretty quiet on profitability figures this year, although it reported ‘rising revenue’ and firm profits the previous year.

Journalism 48

Journalism Print Newspapers Advertising 48

Prohibition

DECEMBER 13, 2021

According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. Crises can be strategic (a purposeful attempt to gain media attention in order to sell a product or service) or accidental.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Beyond PR

APRIL 7, 2017

The benefits to issuing formal financial guidance is that it can be an effective tool for helping potential investors and shareholders to better understand market dynamics, a company’s growth and profitability expectations and the sources of potential troubles and opportunities within a fiscal year.

Study 45

Study Meeting Corporate Data 45

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news.

Pitching 64

Pitching Analytics Enterprise System 64

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. Worse, social media companies averaged a score of just 46, below all other business categories. Throw in Twitter for good measure. The news isn’t all bad. ” Take responsibility.

Reputation 305

Reputation Privacy Data Advertising 305

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

OCTOBER 1, 2019

1) Agility reimagines media monitoring. Agility PR Solutions launched “their reimagined media monitoring software” this month. And so, when media monitoring tools tone articles, it’s not accurate and PR people have to go in and manually fix this for reporting. The longer the document, the less accurate the sentiment.”.

Pitching 62

Pitching Analysis Report Video 62

Prohibition

DECEMBER 17, 2021

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Practical Law Construction

SEPTEMBER 7, 2022

So, for example, if you use a third party to supply an HR tool, you need to ensure appropriate technical and organisational security measures are applied to the relevant personal data by the supplier, who is acting as your processor, as the supplier may be handling sensitive personal data about your employees.

Construction 52

Construction Software System Technology 52

Journalistics

DECEMBER 16, 2013

A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations strategy, marketing communications strategy, social media strategy, and sales strategy, all operating in parallel to accomplish often similar (or exact) goals. First, Start with Why.

Strategy 52

Strategy Communications How To Measurement 52

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 2: Document Your Content Marketing Strategy. Step 4: Measure Success. Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). New Media New Tools New Audiences. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

AUGUST 24, 2016

And yet many prospects and clients are stating that they only need data on “core” (aka traditional) media and social media effort. Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV.

Data 60

Data Marketing System Google 60

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Publicists and agencies focused solely on the media exaggerate the issue. Managing relationships with media is only one area of practice.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128