The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts.

Social Media 130

Social Media Measurement Tools Data 130

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

APRIL 25, 2024

There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. Talkwalker is an audience intelligence tool with a free alert tool that rivals Google Alerts. So for BuzzStream, it would say “buzzstream” -buzzstream.com Then go to the Tools dropdown and set the date to the past 24 hours.

Brand 62

Brand Branding How To SEO 62

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Before Writing a Press Release. Once you know your purpose and the 5 W’s, you are ready to write. It is also important that you know the 5 W’s.

Engineering 128

Engineering Writing Social Media Report 128

Burrelles Fresh Ideas

JANUARY 2, 2024

A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively. AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors.

SEO 84

SEO Mobile Engineering Ethics 84

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.

Software 152

Software How To SEO System 152

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Using trends and popularity data takes us to the trendy tactic of newsjacking for PR. Social media stats and tools. Trends and popularity. You’re just providing the data. .

Data 116

Data Google Trends Survey 116

Rock the Status Quo

OCTOBER 27, 2014

Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. Digital PR'

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Buzzstream

JANUARY 24, 2024

A list or roundup would be an article that lists and/or reviews multiple sites, products, tools, etc. It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable. Use a tool like Ahrefs Keywords Explorer to find relevant keywords.

SEO 62

SEO How To Resources Pitching 62

The Proactive Report

MAY 3, 2015

Write in the language they understand. Use a monitoring tool to find the people who are already interested in and writing about your topic. The tool I recommend for finding and engaging with your tribe is Sendible. Follow me on Twitter for Daily Digital PR tips. Be generous and share their content.

Tools 100

Tools LinkedIn Google Twitter 100

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Copy and paste a few blog posts or stories from your target’s site into a tool like ChatGPT or Bard, asking them to analyze the style and tone. If you’re stuck finding the correct tone, AI can help with this.

Pitching 62

Pitching Mobile Examples Study 62

The Proactive Report

MAY 12, 2017

There are tools that can help you find the right influencers or you can find an outside resource who can do this for you. SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. But this is one of the most important parts of a successful content strategy. Not amplifying your content.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. I was waxing lyrical about all the new online tools PRs can use to do their jobs better. No tool is going to know your reader like you do. No tool can feel the pulse of a nation.capture the zeitgeist.

How To 60

How To Tools Writing Viral 60

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Craft skills in 2008 – such as writing or editing – were an entry point for many, expected by employers, and readily supplied by educational institutions. Sounds familiar?

Education 52

Education Reputation Leadership Technology 52

Garrett Public Relations

AUGUST 28, 2022

While media coverage can be a powerful marketing tool for any business, earning it … 8 Myths About Working with Journalists to Achieve Media Relations Goals Read More ». The post 8 Myths About Working with Journalists to Achieve Media Relations Goals appeared first on Garrett Public Relations.

Media Relations 98

Media Relations Media Reputation Tools 98

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Mastering new tools. And with change come challenges.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations. Increased editorial output.

Corporate 52

Corporate eBook Tools Data 52

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Pricing: Free trial, $125/mo for Pro account 3.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. Why pay for a tool when you can do this yourself?

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . So, it’s important to stay vigilant. Question #2: How does my content align with a publisher’s beat?

Pitching 87

Pitching Examples Social Media Trends 87

ZudePR

JUNE 10, 2015

Afraid of the way my industry was changing, I had the digital fear. A few years back I used none of these tools. But did you know there are two brilliant tools to use once you know the difference between a power verb and a colourful adjective? My go-to tool. Particularly in digital public relations engagement.

eBook 68

eBook Engineering Tools Case Study 68

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. Digital PR. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. The Seth Godin of UK PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings.

Digg 104

Digg SEO System Reddit 104

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. Every agency measures this stuff; it’s the bread and butter of digital PR. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

ZudePR

SEPTEMBER 8, 2015

Over the last 15 years, I’ve read some crackers: A Confederacy of Dunces, John Kennedy Toole. Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). There, I said it.

Blogging 75

Blogging Print System Sports 75