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PR 101: How to Pitch The New York Times

Cision

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. There is no other newspaper like The New York Times. Don’t call. Know the paper.

Pitching 120
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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

We are a business-to-business weekly newspaper covering the trucking and logistics industries. It’s an instance of history not repeating itself, but definitely rhyming. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. Know your industry.

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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —. Reuben didn’t write a book on the topic). This one deserves more context.

Pitching 146
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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I definitely think that it is. Is it interesting to get pitches?

Pitching 174
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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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How the PESO Model Changes PR’s Conversation

Cision

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

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3 Ways To Help Journalists And Help Yourself In The Process – Part 2

PR Insiders

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? You don’t want to become a pest, but you definitely want to check in with them. Your pitch could have become lost in their clutter of email. And if so, how long should you wait? After all, who knows?

Survey 78