Newsfile

FEBRUARY 28, 2024

It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. PR professionals often pitch op-eds to media outlets to showcase their clients’ expertise and perspectives. How Do You Pitch the Media ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story.

Pitching 43

Pitching Journalism Tools Agency 43

Doctor Spin

FEBRUARY 26, 2024

Like a skilled gardener preparing the soil before planting seeds, successful persuaders understand the importance of laying the groundwork before pitching. Persuasion = Groundwork + Readiness Readiness is crucial for effective persuasion. Drive impact and influence like never before.

eBook 52

eBook Journalism Course Examples 52

Buzzstream

NOVEMBER 28, 2023

Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content. Then, they built a list of news outlets to pitch to in each city featured on the list.

How To 62

How To Google SEO Pitching 62

PR in High Definition

FEBRUARY 27, 2023

AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. Interestingly, ChatGPT revealed that, on its own, generative AI cannot replace the valuable time and effort communications professionals spend on strategy, planning, pitching and relationship building.

Industry 62

Industry Communications Technology Reputation 62

Stern + Associates

AUGUST 26, 2022

Award-winning social psychologist and New York University (NYU) Stern School of Business Professor Dolly Chugh (she/her, hear her name ) has the answer: let go of our internal definition of a “good person.” We have this definition of good person that’s either or. And in this either-or definition, there’s no room to grow.

Leadership 62

Leadership System Tools Groups 62

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. Those pitches are limited to 200 words or less.

Software 122

Software Pitching Ethics Privacy 122

Melissa Agnes

FEBRUARY 5, 2015

” So if you’ve been approached by a service provider pitching you the concept of bring your competitors down in the search rankings and are contemplating taking them up on their offer… think long and hard. For all of you ethical readers out there, I know what you’re wondering. I think not.

SEO 124

SEO Engineering Crisis Crisis Management 124

Shift Communications

JANUARY 9, 2017

If this was our big idea for our PR pitch, we’re probably feeling a little uncomfortable right now. The hypothesis, rather than being definitively false, is still unproven because our source data appears to be bad. In regular, traditional PR, we might have a pitching point given to us by our stakeholders or that we invented.

Data-Driven PR 60

Data-Driven PR Data Analysis Pitching 60

Prakkypedia

DECEMBER 9, 2015

And while there are many standard questions revolving around how to pitch to journalists and the best way to write a media release, some questions are more rare, insightful and surprising. It’s always refreshing to chat with people who are eager to hear more about your craft.

Crisis 60

Crisis Ethics Government Groups 60

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Understanding the ethics of sharing. As PR pros, our jobs revolve around content. We create and market our own content. In the midst of battle to gain exposure and influence, it’s easy to forget that the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Understanding the ethics of sharing. As PR pros, our jobs revolve around content. We create and market our own content. In the midst of battle to gain exposure and influence, it’s easy to forget that the U.S.

Film 60

Film Print Creativity Internal 60

PR in High Definition

JULY 22, 2019

A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent. But also, it’ll likely damage our relationships with journalists, who’ll become frustrated at being pitched comments for stories they can’t run.

Media 74

Media Viral Video Newspapers 74

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. The definition of newsworthiness has changed. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches. Include contact info: Reporters are sorting through thousands of press releases and pitches each day.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

MAY 14, 2019

In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher. Also, please read the Pitches!

Case Study 117

Case Study Software Data Web 117

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content.

Interviews 99

Interviews Publicity Technology Social Media 99

Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The Intersection of Bias, Ethics and PR Stunts in Media Relations. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate.

Survey 377

Survey Media Relations Media Ethics 377

Maxim Behar

MAY 31, 2021

One day, a big American petroleum company came, and they invited me for a pitch in public relations. I would add also ethics and honesty for our industry. Thus, honesty and ethics are necessities. According to me, being ethical is to make profit transparently. I was asking what is this? Thank you so much!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Buzzstream

NOVEMBER 28, 2023

Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content. Then, they built a list of news outlets to pitch to in each city featured on the list.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content. Then, they built a list of news outlets to pitch to in each city featured on the list.

How To 62

How To SEO Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. In each case, you can more definitively uncover blog posts related to the topic of your choice. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. In each case, you can more definitively uncover blog posts related to the topic of your choice. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. In each case, you can more definitively uncover blog posts related to the topic of your choice. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

APRIL 27, 2019

A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. But it is changing.”

Survey 91

Survey Journalism Study Pitching 91

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. Seriously. Younger people are so important to our industry.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

The Proactive Report

JANUARY 30, 2015

It’s a growing trend and it is definitely impacting the practice of PR. Pitching reporters is not the same as it was 10 or even 5 years ago. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. However, there are changes here too.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 91

Social Media Marketing Media Creativity 91