Contently - Strategy

SEPTEMBER 20, 2022

Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. This is a great tactic for thought leadership content, in particular. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective.

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Ethics Social Media Trends Viral 73

Wadds Inc.

JANUARY 22, 2023

There is no formal definition within management, there are countless worldviews, competency and the need for training is well understood but largely ignored, best practice is an aspiration practised by a fifth of organisations rather than the norm, and outputs are rarely measured in terms that management understands.

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Publicity Case Study Study Ethics 122

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

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Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

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Blogging Ethics Leadership Course 213

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. What’s that saying?

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Wadds Inc.

FEBRUARY 1, 2023

You can’t blame the professional associations although they have a leadership role. I would caution you against asking a public relations practitioner to provide a definition of what they do as you’re likely to get a variety of answers. These include an ethical code, education, training, and qualifications.

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PRSay

JANUARY 20, 2023

As an organization, we need to be focused on what the ethics issues are.” Recession, layoffs and protecting careers “We definitely see instability in the economy and that is going to lead to organizations tightening their belts and some layoffs,” Egan said. We shouldn’t have our focus on whether it’s going to take away jobs.

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Trends Newspapers Community Ethics 83

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Illustration credit: kentoh.

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Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I definitely don’t do it in a vacuum.

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Stern + Associates

AUGUST 26, 2022

Award-winning social psychologist and New York University (NYU) Stern School of Business Professor Dolly Chugh (she/her, hear her name ) has the answer: let go of our internal definition of a “good person.” And in this either-or definition, there’s no room to grow. Either you are a good person or you’re not. Faculty Award in 2013.

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PR in High Definition

MARCH 27, 2024

As a topic, AI is broadly covered in the news, from specific stories about regional regulations to wider discussions surrounding the technology’s ethics. Not every comment or thought leadership content is successfully picked up, but they all contribute to positioning your company as an important voice in your particular space.

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Company Technology Ethics Software 71

Newsfile

FEBRUARY 28, 2024

It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is SEO PR?

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PRSay

SEPTEMBER 26, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

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Cision

APRIL 19, 2016

Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA. Definitions of different channels have changed, and the lines between them have blurred. Over the years, four values have resonated with me: leadership, ethics, intuition and courage.

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Ethics Consumer Leadership Groups 120

Stern + Associates

NOVEMBER 2, 2023

continues to explode – from 2% to 50% in the last two decades – and the definition of omnichannel marketing continues to evolve, so does the skillset marketers must have to drive growth. As spending on digital marketing in the U.S. You have to be able to deliver the right message to the right person at the right time,” Lecinski explains.

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Maxim Behar

MAY 7, 2022

Exactly 20 years ago, I wrote Bulgaria's first “Standard of Business Ethics”; many of you, readers will recall that the ten tenets, circulated lightning-fast from hand to hand and office to office across the country. James's Palace he suddenly asked me, "And what do you think business ethics is.?" Business as usual.

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Ethics Case Study Social Media Google 52

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

So, time spent watching movies this year can definitely be categorized as professional development, right? Leadership is at the heart of The Darkest Hour ‘s brilliant portrayal of Winston Churchill. Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. Darkest Hour.

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PRSay

SEPTEMBER 22, 2016

Employee communications practitioners, by their very definition, have a focused audience. Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know.

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Maxim Behar

FEBRUARY 28, 2024

Leadership outside business is practically the same as leadership in business because the same principle applies across the board: “If you are a leader, you must be a leader in everything.” The past 40 years of my life have been marked by my attempts to comprehend leadership: What is the difference between leadership and management?

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Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 1) Visualize how people engage with your site.

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PR in High Definition

FEBRUARY 27, 2023

As consumers, investors and end users are all focused on making the right decisions – whether it’s buying a dress from an environmentally charged retailer or investing in the most ethical AI driven product – businesses should focus on creating clear and concise messaging and communicating through the most effective means possible.

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Reputation B2C Ethics Trends 62

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Thank you so much for your leadership, for your engagement, for your inspiring! Ethics Chair, ICCO. Former President, Omnicom PR. Former President, ICCO. Thabisile Phumo.

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PR in High Definition

OCTOBER 26, 2020

These are social, ethical, and moral matters. We can’t just project our positives – we have to employ effective employee comms, internal comms, media relations, influencer relations, leadership comms, and so on, to ensure every stakeholder holds the companies we work with or for in high regard.

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Groups Employee Leadership Examples 62

Maxim Behar

OCTOBER 15, 2023

And then I wrote, together with a Scottish colleague of mine, Gilbert Macoll, the first standard for business ethics in Bulgaria. After that meeting, I gave him an invitation to come back to Bulgaria with the condition that he hand over the business ethics standard to 6 companies. Maxim: Rather, I think leadership should be horizontal.

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Newspapers Meeting Ethics Social Media 59

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. You don’t have to wait until the end of the year to make it happen either.

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PR in High Definition

OCTOBER 28, 2021

You could even have a metaverse CEO or leadership team and mould them into whoever you want them to be, regardless of who they really are on the outside. There also remains the ethics behind isolated worlds being owned by different companies and collecting our data, and monetising on every move we do in the metaverse.

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Ethical Voices

SEPTEMBER 12, 2022

How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. What is the most difficult ethical challenge you ever confronted at work? As ethical public relations professionals, we need to be transparent at all times. I am a utility nerd.

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Ethics How To Employee Company 93

Stuart Bruce

MARCH 19, 2015

That said there is much to take about public relations from the book, not least Robert’s definitions of the five major threats facing public relations: data and insights; outcomes, not outputs; networks, not hierarchies; scale; talent. You tell the truth, not just because telling the truth is the ethical thing to do. I disagree.

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Sword and the Script

JANUARY 3, 2023

I wouldn’t have occurred to me to mentioned Edward Bernays as a “thought leader” but what is thought leadership without history? Overall, there are many people who are thought leaders in PR, and the field is constantly evolving as new practitioners and technologies emerge.”.

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Maxim Behar

MAY 31, 2021

It is very important to know how to change the leadership and how to bring new elements. It is quite detailed, explaining my thoughts and my visions after COVID, the ways through which the leadership and the communications are changing, the positive things about the lockdowns and the home offices. It was published a month ago.

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Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

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Communications Conversations

FEBRUARY 6, 2018

Corporate social responsibility and ethics are important to me, and I am proud to work for a company where I believe in its values, which I think should be a non-negotiable when you are a corporate communications professional! Beyond the people, I also believe in the company and respect the leaders.

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Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership.

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Interviews Ethics Conference Leadership 79

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. Media bias and PR ethics. While more respondents (38%) said “no” brands should not take a stand – and that represents the single largest grouping of answers – it’s not a majority.

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Survey Measurement Public Affairs Storytelling 117

Cision

JUNE 1, 2017

MS: I definitely don’t think of myself as a female boss, but rather as the place where the buck stops (to quote the old cliché). However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles.

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Ethical Voices

OCTOBER 3, 2022

She discusses a number of important PR ethics issues including: What to do when you are uneasy with your company’s growth strategy? What is the most difficult ethical challenge you ever confronted at work? I spoke with Tony D’Angelo and Mike McDougall , about ethics scenarios and layoffs and they had great insight and advice.

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Ethics Nonprofit Community Local 79