Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Take these other major incidents for example: Chipotle’s E.coli outbreaks and data breach. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

Shift Communications

DECEMBER 29, 2015

Will a blog post go viral? Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work.

Analytics 60

Analytics Viral Social Media Google 60

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. The data presented will be backed by a series of well-researched statistics. Infographic via 99firms.com. Why is Instagram Stories Feature Important? Image: NeONBRAND via Unsplash, CC0.

Instagram 63

Instagram Marketing Viral Airlines 63

Sword and the Script

JULY 2, 2016

1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . ————————————— Want data-driven content about marketing and PR? Also see: Infographic: Navigating Facebook Organic Reach. * * *.

Marketing 64

Marketing Viral Survey Infographics 64

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. All you have to do is select your best posts, organize them so they’re easy to read and navigate, explore your idea in more details with pictures and data. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. If you enjoyed this post, you might also like: What a Grumpy Cat Infographic Can Teach us About Marketing.

Viral 116

Viral Infographics Web Content Marketing 116

Communications Conversations

FEBRUARY 6, 2015

“See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “For Football Fans, It’s More Than Just a Game”. Why Aren’t Super Bowl Ads Getting Buzz This Year?”.

Viral 60

Viral Marketing YouTube Enterprise 60

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

DECEMBER 5, 2019

Data for this report was compiled in November 2019. Data in the second part of the report came from StoryBook, Contently’s content strategy tool, which measured top-performing topics, formats, social shares, and more for 2,292 pieces of content from financial services companies. The benchmark data raised a few big questions.

Financial 83

Financial Industry Report Insurance 83

Beyond PR

JUNE 2, 2017

If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate.

Real Estate 57

Real Estate How To Web Case Study 57

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Encourage more prospects to download content such as a white paper, e-book or infographic. Generate the most possible page views and readership.

Social Media 97

Social Media Media YouTube Facebook 97

Beyond PR

AUGUST 18, 2016

Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. The result?

Brand 40

Brand Branding Product Launch Guidelines 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Solo PR Pro

JUNE 9, 2015

Infographics. Back to that data. Use a tool like Canva or tap into someone on eLance or Fiverr to turn your idea into viral magic. You can also research comments on forums and other blogs to see what folks have questions about most often. Putting the graphic together is easy enough, too. Just be sure to cite your sources.

Blogging 40

Blogging Guidelines eBook Viral 40

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Visuals to support data and insights : typical examples of this format will include images to break up copy and also to illustrate key points, often related to data. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Repurpose when the data says so. Did one of your whitepapers go viral—backlinked by many notable websites? Whitepapers and ebooks are full of data-driven or expert-backed insights that make for shareable social media quotes.

eBook 129

eBook YouTube Video Social Media 129

Contently - Strategy

APRIL 24, 2019

That data point illustrated the clear value of content to everyone. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. million in content costs.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

Norton's Notes

MARCH 26, 2015

We wanted to encourage people to share their feelings and to do so in various formats, we collated a lot of this and created this infographic and then we worked with the Poetry Society and a couple of experts to create a scientific formula for the perfect verse.

Viral 28

Viral Infographics SEO Social Media 28

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We pride ourselves on following the data. That’s where the data comes in. So, we’ve heard you talk about data informed. We transitioned into a health innovation company.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JANUARY 23, 2019

Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 99

Media Journalism Content Marketing Education 99

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. The article cites data from Searchmetrics noting supplementary data such as the Knowledge Graph is an illustrative example of the reasons why there are fewer results in Page 1 SERP. Don’t miss these related posts: The Advantages of Working with a Boutique PR Firm in B2B.

Web 60

Web Google Mobile B2B 60

Cision

JULY 26, 2016

James showcased his research to explain how to collect and analyze data as well as how to apply the resulting insights to day-to-day communication. . He then filtered the data down to the Republican National Convention, looking closely at how social media reacted to Melania Trump’s speech. times every day. Image via Pixabay: 1.

Media 120

Media Viral Comparison Social Media 120