Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In perusing the data, I could see a reflection in many of the conclusions. The infographic strikes me as an accurate profile or buyer persona of dads who are active on social media.

Infographics 60

Infographics Social Media Media Survey 60

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. No knowledge of query-writing needed.

Resources 103

Resources Analysis Infographics Examples 103

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Newsfile

NOVEMBER 14, 2023

Adobe: Harnessing Data Power Adobe’s forecast of $221.8 Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. Data-driven press releases are a great way to establish your brand as an industry thought leader. Press releases are announcements.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. You might find it helpful to write a sentence or two about the different types of opportunities you’re looking for. No knowledge of query-writing needed.

Resources 62

Resources Analysis Infographics Examples 62

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. Indications of success and key performance indicators (KPIs) have come a long way toward suggesting whether marketing is on the right or wrong track. These trends put the whole science of marketing at risk. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Flack's Revenge

MARCH 4, 2015

Last month I explained the Open Spaces Marketing concept. See below, and visit this page if you’d like to register to learn more about open spaces marketing. Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. Open spaces marketing means zigging when others zag.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. We create a ton of resources for PR and marketing professionals. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Buzzstream

FEBRUARY 1, 2024

Hannah Smith of Worderist stresses that “you can follow the template structure below, but if you’ve failed to uncover the most compelling stories from your data, you still won’t secure coverage. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

Contently - Strategy

AUGUST 22, 2019

If you’re a content marketer at a financial institution, you’ve been asked to fulfill a particularly bright promise: not only do you need to establish a trusting relationship with your audience, but you need to develop a voice entertaining enough to make your bank stand out. MD Financial’s Medical School Cost Calculator.

Banking 93

Banking Content Marketing Examples Industry 93

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Also diversify the types of posts you write. Infographics. But it’s more than that.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. billion PR software market. This tactic has a name: “pump and dump.”

Software 93

Software Banking Technology Data 93

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. The key here is finding a keyword that you can gather data to support.

Survey 91

Survey How To Reddit Pitching 91

Contently - Strategy

APRIL 14, 2021

So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). a search marketing agency. We’ve all heard the stories where someone is searching for medical advice, and then starts seeing marketing about that condition.” In the U.S.,

Privacy 96

Privacy Google Advertising Advertising 96

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133

Examples Software Pitching Tools 133

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. You also have a built-in outreach market if you promote your content.

How To 71

How To SEO Google Examples 71

Beyond PR

DECEMBER 12, 2017

In this article, we will discuss the four key elements to write a press release that converts: The news announcement. So write your release with your audience in mind. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers.

Writing 75

Writing How To Infographics Pinterest 75

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Proprietary data is best because it is something no one else can access or recreate—especially AI. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

PR Breakfast Club

JULY 6, 2015

Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media .

Data 28

Data Pinterest Social Media Big Data 28

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Writing an Online Press Release.

Small Business 97

Small Business Writing Engineering Infographics 97

The Proactive Report

MARCH 27, 2018

These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies. A Competitive Edge.

Analytics 100

Analytics Measurement B2C Construction 100

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. Once you’ve finished writing your release, it’s time to send it out to the world.

Writing 72

Writing Product Launch Infographics Pitching 72

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77