Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

Reputation 78

Reputation Web System Data 78

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. The proliferation of data, technology and automation has transformed the composition of companies’ assets. Employee abuse.

Insurance 97

Insurance Insurance Exercises Reputation 97

Reputation Us

MARCH 27, 2023

When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. This is dangerous ground for companies managing their reputations. However, a company’s reputation for product quality or innovation may provide a buffer. PWC studied 202 publicly traded large U.S.

Reputation 78

Reputation Corporate Survey Employee 78

Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Media analysis tools provide real-time data on trending topics and themes within your industry.

Analysis 195

Analysis Media Trends Data 195

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Looking back, 2022 brought in the Year of the Tiger. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 93

Social Media Marketing Media Storytelling 93

ImPRessions - Crenshaw Communications

MARCH 20, 2018

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. 2017 US Reputation Dividend Report.

Corporate 160

Corporate Reputation Measurement Financial 160

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. Employees are in charge. The talent market in many industries is tighter than ever. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

Reputation 78

Reputation Financial Telecommunications Employee 78

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Utilizing data to measure the effectiveness of marketing efforts.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Event & Experiential Marketing. Relationship building takes time. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for.

Community 92

Community How To Marketing Data 92

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . For example, in finance, the Dow Jones Industrial Average is an indicator of how well the stock market is performing over a given period of time.

Corporate 78

Corporate Reputation Case Study Employee 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. Marketing and corporate communications will overlap.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. What the data shows about marketing in a recession.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

JANUARY 4, 2022

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Treadwell, Managing Director at STG.

Groups 195

Groups Technology Reputation Software 195

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. The story should align with the target audience’s interests and marketing goals.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. Prior to Kivvit, Zach ran the business side of political media properties at the Observer.

Data 148

Data Public Affairs Crisis Analytics 148

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Your Chief Reputation Officer. You Better Believe It!

Reputation 78

Reputation Corporate Policies Ethics 78

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. In this type of market environment, cultivating a “quiet” approach may seem counterintuitive. Reputation is what others say about you, your company, your products and your services.

Reputation 79

Reputation Employee Case Study Survey 79

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

Leadership 196

Leadership B2B Marketing Study 196

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Onclusive

MARCH 18, 2021

When you identify your stakeholders as well as what they are trying to accomplish as a result of reviewing your data, you can start coming up with strategies in order to gather the relevant information, analyze the resulting metric data, and present it in the most effective format. Don’t worry, we’re here for you.

Measurement 195

Measurement Report Reputation Analysis 195

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 88

Video Publicity Marketing Analytics 88

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. In this type of market environment, cultivating a “quiet” approach may seem counterintuitive. Reputation is what others say about you, your company, your products and your services.

Reputation 60

Reputation Employee Case Study Survey 60

Onclusive

JULY 27, 2023

A successful campaign requires research, data-driven insights, audience identification, objective setting, messaging strategies, and much, much more. Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 75

Reputation Employee Leadership Product Launch 75