Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Barokas

FEBRUARY 5, 2019

The first is the obvious resource strain. This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. They are a great resource.

How To 60

How To Marketing Resources Journalism 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement.

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

NOVEMBER 14, 2018

You don’t need an unlimited budget or a team of 80 to drive business results (although more resources is always nice.) Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. A model for success. Let’s get started.

Leadership 111

Leadership Brand Branding How To 111

Buzzstream

FEBRUARY 9, 2024

John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. How to Pitch: Pitching infographics is all about the connection to the site. You can see the full post here: [link]. has over 50 LRD.

Google 71

Google Infographics Pitching Resources 71

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. One of the challenges of course with all of these advances is to see how it is being applied. How to use IG for Business (Hootsuite). Take advantage of new tools and resources. 8 Writing Tools for Social Media (Hootsuite).

Social Media 40

Social Media Resources Media Case Study 40

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 26, 2021

Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go. How we talk and write about human experiences can lead directly to harm reduction.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. Unlike larger companies, they may not have the same resources or connections that allow them to get their message out there quickly. Provide them with resources if needed. The 1-page strategy focuses on how to win.

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

APRIL 5, 2023

Building fundamental relationships with stakeholders , influencers , and publics takes time, effort and resources that few—if any—B2B organisations have in abundance. Provide them with resources if needed. The 1-page strategy focuses on how to win. Learn more about the hidden arena PR strategy. Thought Leadership.

B2B 52

B2B Strategy eBook Small Business 52

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” How could such a busy person find time to meet so many people? Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book.

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

JULY 1, 2013

Why: In this post for BusinessGrow.com , Nathan Dube shares how a simple meme and one cat were powerful enough to raise money for social good. Write it Down. Why: Lisa Gerber shares her personal experience with “writing” goals down and how that simple act empowers us to achieve them.

Customer Service 93

Customer Service Resources Writing LinkedIn 93

Waxing UnLyrical

MAY 2, 2013

This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Some of the best sources for finding keywords and phrases are the people who interact with your customers on a daily basis. Take every question your company gets asked and consider writing a blog post to answer it.

Blogging 111

Blogging SEO Web Google 111

Melissa Agnes

JANUARY 5, 2015

That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations. I aim to push envelopes and inspire further action within my writing. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Cision

NOVEMBER 16, 2015

Part of simplifying communication is adopting new technologies that allow you to communicate with fewer resources. The argument against automation is that it is less personal and prone to error, but from the perspective of resource management, automation is an important way to address repetitive tasks and to preserve resources.

Measurement 120

Measurement Resources Technology Examples 120

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Partnering with customer service, they introduce “where did you hear about us?”

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

NOVEMBER 30, 2015

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Want to learn how to include word-of-mouth marketing in your PR strategy? For most businesses, social media serves its highest utility as a customer service vehicle.

Social Media 120

Social Media Facebook Print Advertising 120

PR 20/20

AUGUST 22, 2017

The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in. Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

FEBRUARY 24, 2016

Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Customer Service. Providing feedback in a visual way. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Rock the Status Quo

SEPTEMBER 3, 2014

But it’s also the difference between one gardener tilling a quarter acre of land versus one hundred acres, with resources spread so thin that little is actually accomplished. Clients that have trusted your agency with advertising budgets expect the same great results from the new services, because you’re the expert, right?

Agency 188

Agency SEO Advertising Advertising 188

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Rock the Status Quo

JANUARY 22, 2015

Teach yourself or hire someone to train you how to leverage search engine optimization within each blog post, and make sure each post is high quality and targeted to your specific audience. If you are on a social media platform – respond to customers when they post on your page. Trust begins and ends with customer service.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Wanna Subscribe?

Social Media 58

Social Media Customer Service Media Tourism 58

prTini

SEPTEMBER 5, 2014

25 Ways to Tighten Your Writing. How to Leverage a Personal Touch to Enhance Customer Service (client). Follow Team Geben on Twitter for more articles and resources throughout the week. Cheers and happy reading! . 30 Little-Known Features of the Social Media Sites You Use Every Day. The Dangers of Cause Marketing.

Media Relations 49

Media Relations Case Study Viral Instagram 49

PR 20/20

OCTOBER 5, 2017

This branded blog focuses on industry trends and persona pain points, enabling it to become a trusted resource of industrial engineers and plant managers. >>> Related resource 6 Ways to Win Executive Buy-In for Inbound Marketing. >>> Related resource : How Marketing Can Support the Sales Process.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

OCTOBER 27, 2020

In 2011, the company set out to make PR the business model, though it still provides tools and resources to journalists. Today it has “hundreds” of employees, “thousands” of customers, and Mr. Galant told me he’s focused on “sustainable” growth. The company is entirely bootstrapped and has never taken a round of funding.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

DECEMBER 11, 2018

For larger companies with more resources that will mean scaling back their frequency by abandoning the newsroom model and embracing the blockbuster model of content creation. While it is an amazing tool – it won’t tell you exactly how to change hearts and minds or reach your audience. 32: Rachael Wolensky of ALM. Creativity is back.

Social Media 93

Social Media Marketing Media Creativity 93

PR 20/20

JUNE 7, 2018

Google built AI that taught itself how to be superhuman at a board game—without human teachers. It includes things like writing the best headlines or A/B testing emails. They will reinvest their time and resources into even more AI-powered marketing activities. You are a client and customer service rockstar.

Marketing 41

Marketing System Technology Google 41

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Tell the customer and the media what your company does.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

NOVEMBER 22, 2010

But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations. Why did you write Open Community ? We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. Wanna Subscribe?

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

AUGUST 25, 2010

Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO. Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

SEPTEMBER 28, 2010

To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media. Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed.

Social Media 61

Social Media Media Crisis Energy 61

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Waxing UnLyrical

SEPTEMBER 27, 2010

I was just pissed off and decided to write about it. But as with any writing project, it’s better to write about what you know. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. How long are you going to keep this up?

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

APRIL 10, 2013

” And you can let them know how to contact you if it’s urgent, etc. Write That Name : I’m pretty sure Shaun Dakin turned me onto this (perhaps Soocial too, but definitely WTN), so thank you, Shaun! They also have really good customer service. Time tracking and invoicing.

Tools 105

Tools Skype Google LinkedIn 105