Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Newsfile

OCTOBER 24, 2023

For example, your product or service might in fact have its own shortcomings. How to Avoid Overhyping or Overpromising Your customers might feel betrayed if your products or services don’t live up to the hype of your PR campaign. Thus, the hype may need to be more subdued.

Communications 52

Communications How To Corporate Training 52

Contently - Strategy

APRIL 1, 2024

how many website visitors, for example) and more on quality (i.e., Solve Customers’ Problems With Your Content If you want readers to engage with your content, you’ll need to write about things they actually care about — not about keywords. Are they seeking customers, or do the customers find them (hunting vs. gathering)?

SEO 52

SEO Engineering Writing How To 52

Cision

DECEMBER 27, 2017

Wenjie Li, CEO of online eyeglass retailer Firmoo , told CIO : “Underdog biographies do have a positive impact on buying intentions of customers. Failing to hit that intersection appropriately could result in alienation rather than customer loyalty. Focus On Your Core Market. How can limited market share be an asset here?

Marketing 180

Marketing Skype Customer Service Brand 180

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Cision

SEPTEMBER 19, 2016

For example, if a customer DMs a business page, the company can then respond to the private direct message. Companies can also use messenger bots for auto-response sequences with customers. Google Hangouts and Skype are more or less extensions of traditional customer service. Google Hangouts / Skype. Other options.

Skype 120

Skype Facebook Customer Service Google 120

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle.

Exercises 198

Exercises Google Writing Blogging 198

The Resolution Blog

MAY 7, 2019

I then broke them down internally and for our clients so I could tell them what AI truly is and how we’re already using it. There’s obviously still a lot of manual work that’s being done in this area because, for example, every client has a different way they want to categorise content. Yeah, definitely. that’s a huge benefit.

Technology 120

Technology Analysis Data Tools 120

Prohibition

JANUARY 14, 2022

It could be man-made—for example, a product recall. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. For example: A lawsuit alleging dangerous product defects. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

FEBRUARY 24, 2016

Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. Customer Service. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. For example, a tree at Union Station in Toronto, Ont. He is a graduate of the U.S.

Big Data 92

Big Data Data Publicity Analytics 92

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Check out our home page example below. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Service: To Delight Your Customer ….

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

NOVEMBER 16, 2015

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly Clarkson’s “Since U Been Gone,” Jesse J’s “Bang Bang,” Katy Perry’s “Roar,” or Taylor Swift’s “Bad Blood,” just to give a few examples. 54 songs peaked in the top ten.

Measurement 120

Measurement Resources Technology Examples 120

Prohibition

JANUARY 7, 2022

Here are some examples: Theft : If your business has experienced theft of inventory or equipment, you have experienced a crisis. The plan should also include internal and external stakeholders. A crisis, in relation to a business, is when an unexpected event occurs that could potentially have a negative effect on the business.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

MARCH 15, 2022

For example, it partners with publishers directly and LexisNexis. They are working through some of the paywall challenges – hoping to balance customer needs and cost. For example, you get mentioned by the Associated Press, the system shows you the source – the AP – and you can expand that to see the syndications.

Tools 160

Tools Media Software Analysis 160

PR 20/20

JANUARY 22, 2019

Baer used the example of DoubleTree, which gives warm chocolate chip cookies to every single guest that checks in, and people remember this touchpoint about their brand. A good talk trigger example is Amazon’s customer service. Amazon customer service will have your back. Customer service responses.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Prohibition

DECEMBER 17, 2021

Examples of a crisis include natural disasters, such as floods, earthquakes or fires; conflict or war; death or severe illness in the family; divorce or family breakup; sexual, physical or emotional abuse; losing your job; being involved in an accident; committing a crime you can’t remember. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Datawrapper.

Data 120

Data Tools Google Examples 120

Journalistics

MARCH 24, 2015

– if a customer has a problem with what you sell, how quickly will you respond and what are you willing to do (publicly) to make that problem go away? What outcomes will you measure? – what do you want to measure? If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Instant Replies (Autoresponders).

Facebook 0

Facebook Mobile Analytics Advertising 0

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. One of these is about customer relations. Customer services. Community service. Baldwin & Co., Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. One of these is about customer relations. Customer services. Community service. Baldwin & Co., Advertising, including direct mail. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

Beyond PR

OCTOBER 25, 2017

Rather than list out every enhancement made in this release, here are a few examples of how we have made the lives of our customers easier: Instead of filtering through contacts in alphabetical order, communicators can now view contacts in order of influencer rank with “ Talking Abou t” search, all from the results page.

Communications 73

Communications Analytics Analysis Data 73

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? So they brought in the Top 10 STA travel advocates who did not already have an online presence, taught them the tools of the trade and sought to inspire them with existing examples of travel-based social media best practice. How do they make it happen? This is where it gets interesting.

Travel 79

Travel Case Study Creativity Advertising 79

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research. And then there is USAA.

Conference 40

Conference Meeting Case Study Film 40

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. For example, consider the following possible use case. This mindset will be very outdated in the very near term.

Data 60

Data Marketing System Google 60

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure. The good news is that “viral” customer service works both ways. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million.

Reputation 130

Reputation Viral Employee Customer Service 130

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. For example, you might see your brand’s share of voice plateaued in the first quarter. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. Conclusion.

Data 106

Data Meeting Measurement Guidelines 106