ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Winning DEI and best places to work awards like Inc.,

B2B 334

B2B Company Case Study Conference 334

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 75

Reputation Employee Leadership Product Launch 75

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 48

Reputation Employee Leadership Product Launch 48

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Online reputation is much more than search results. What about online reviews?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JUNE 15, 2020

The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. When that happens, the issue should be dealt with carefully and directly… But what comes next? Or it could be some or all of these.

Crisis 113

Crisis Digital PR Retail Reputation 113

Sword and the Script

NOVEMBER 3, 2020

business is now supporting Instagram Messaging, which will provide a “unified inbox” for customer service teams with “high-volume” messaging. click image for higher resolution) 3) PR tech mentions Reputation mentioning company RepTrak has tapped Onclusive for media monitoring. Separately, Cision said it’s Falcon.io companies.”

Instagram 138

Instagram Technology Resources Employee 138

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Award entries need not be dull. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. It took a little work, but I’m getting my money back. –John.

Communications 105

Communications Brand Branding Policies 105

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

Social Media 62

Social Media Trends Media Instagram 62

Cision

OCTOBER 15, 2015

ET, Neal Schaffer, Jay Baer, Jeff Bullas, Mark Schaefer and Scott Stratten will convene at the “ Practice Listening: From Competitors to Customers ” webinar. Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges.

Social Media 120

Social Media Media Employee Reputation 120

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. dollars in 2023.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. They must offer ideas and inspiration, not just great products and services. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

SEPTEMBER 5, 2018

The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. The technology is stuck firmly in public relations and marketing departments as a reputation and marketing insight tool. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media posts are public, making it easy to track and listen to competitors and plan how you can push past them.

Social Media 120

Social Media Real Estate Media How To 120

5W PR

OCTOBER 20, 2020

As if in reaction to earlier studies about younger generations and their interests, 95% of respondents agreed that leading with purpose will help employee recruitment and retention. Nearly all (99%) felt that purpose-driven companies would also gain a reputational benefit. The study identified 21% of its respondents as “believers.”.

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. But the storytelling should go beyond the founders and employees. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. How to avoid a public relations crisis. A fast food worker stomps in a lettuce bin and posts it on YouTube. But, are they a crisis?

Social Media 239

Social Media Crisis Training Media 239

Stephen Waddington

JANUARY 15, 2020

It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

MARCH 5, 2020

Employee Brand Engagement. Over the last few years, many brands have used this simple but effective method of creating social brand ambassadors with current employees. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”.

Social Media 62

Social Media Trends Media How To 62

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Customers / clients. The general public. The first step is to identify exactly who your key stakeholders are.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Prohibition

JANUARY 7, 2022

Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth. Crisis management is crucial for high-profile businesses that can be subject to serious damage to their reputation whatever the sise or scale of the crisis. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Musk shocks nobody with aloofness.

Crisis 136

Crisis Privacy Airlines Facebook 136

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Prohibition

JANUARY 17, 2022

Crisis management is the process by which an organisation responds to a potential crisis situation that threatens to harm the organisation, its stakeholders, or the wider public. These ramifications could be linked to a variety of legal, operational, and public relations concerns. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Reputation Us

AUGUST 18, 2016

For companies trying to get ahead, here are some examples of how other businesses have used customer relations to win the public relations battle before it ever begins. Look at how many listings they have on the first page of the Temkin Ratings – a company whose sole job is to assess customer trust and service.

Apparel 60

Apparel Strategy Customer Service Financial 60

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Every interaction, purchase, and share contributes to growing your brand’s reputation. You’re creating a buzz around your brand while you’re out there engaging with customers, showcasing products, and facilitating transactions. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 86

Social Media Media Mobile SEO 86

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla., People want to know.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Click here for tips on how to activate your employees on social!

Social Media 120

Social Media Media Wikipedia Tools 120