Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. As for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

PRSay

APRIL 22, 2020

In times of crisis, it’s natural for employees to seek out connections with colleagues and managers, especially with most of the workforce telecommuting. However, working during a global crisis is challenging, and leaders are more aware of how this pandemic can affect the well-being of their employees.

Employee 155

Employee Crisis Survey Study 155

Karen Freberg

MARCH 15, 2020

The social media professors group I manage has been filled with professors from all over the world sharing, engaging, and discussing key issues related to how to handle the crisis. In a time of crisis, actions speak louder than words. Where are these professors and programs in taking a leadership role in this and helping out the field?

Crisis 77

Crisis Education Resources Community 77

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. We were fortunate enough to have Jim Lukaszewski, APR, Fellow PRSA, present “Ethical and Unethical Crisis Management” during one of the “Wednesday Wisdoms,” as we called the sessions.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Solo PR Pro

MARCH 17, 2020

In the midst of this global pandemic, communicators have found themselves at the front lines of a crisis we never expected. This Thursday, March 19, 2020, we want to take an hour to provide you with practical ways you can weather this crisis. “ This webinar is open to all. “ This webinar is open to all.

Crisis 58

Crisis Leadership Agency Company 58

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Panelists’ opinions varied on whether CEOs should serve as spokespeople during the COVID-19 crisis.

Agency 91

Agency Crisis Communications Consumer 91

MaccaPR

AUGUST 10, 2020

What can B2B marketers focus upon during this time of crisis? So in spite of the economic crisis, you’re advocating that B2B marketers not reduce or stop their marketing spend. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. It’s chaos out there. Can you elaborate? Your website.

B2B 71

B2B Interviews Crisis Trade Shows 71

NewsWhip

MARCH 27, 2023

We’ve written about this theme before, and it was a key part of our webinar with Sean deGroot — not all of your stakeholders will have access to the tools that comms teams have, nor do they need all the information that the comms team has, so drawing that distinction is an important part of the job.

Data 148

Data Crisis Corporate Crisis Management 148

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Communicating in a global crisis. Effectively communicating in a crisis is tough, as some companies have learnt this year (some better than others).

Reputation 133

Reputation Creativity Crisis Employee 133

Onclusive

JUNE 23, 2022

Content marketing & thought leadership: To create content that will attract your target customers and speak to their needs at every step of the customer journey, make it a point to review your editorial calendars with marketing on a quarterly or monthly basis.

Strategy 195

Strategy Marketing Measurement eBook 195

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Booking you on panels at events and webinars may also be more effective in engaging prospects. Crisis management. Thought leadership strategy. It is true that crisis management is a crucial part of public relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

NOVEMBER 10, 2021

During a crisis, a PESTLE review can be a game-changer, as it will allow you to stay on top of the changing dynamics in the external environment and quickly craft a response that is beneficial to all the key stakeholders. Join us for Managing Corporate Reputation with PESTLE Analysis webinar next week on Thursday, November 18th.

Analysis 195

Analysis Corporate Reputation How To 195

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Alberts offered a similarly hopeful view. People still want to travel,” she said, “and are dreaming of the future.”.

Travel 196

Travel Pitching Airlines Media 196

PRSay

MARCH 23, 2022

PRSA members received insights into how brands have responded to the war in Ukraine and the global impact of the Russian invasion during the March 15 webinar, “Conflict in Ukraine: The Global Impact and Business Response.”. It’s really company-specific, based on what the company believes the outcome of this crisis will be,” Peterson said.

Communications 144

Communications Conference Crisis Corporate 144

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is Thought Leadership ? What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Your roadmap to creating a crisis plan. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

APRIL 29, 2020

That paradox was something that an April 24 PRSA webinar sought to clarify for PR job-seekers. moderated the webinar. Webinar panelist Jim Delulio , president of recruiting firm PR Talent in Huntington Beach, Calif., The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif.,

Marketing 158

Marketing Financial Crisis Communications Print 158

Solo PR Pro

MARCH 24, 2020

Chip Griffin, Founder of Leadership Agency Advisors addressed those concerns and provided practical guidance for solos in this time of crisis. In the webinar recording below, Chip joins Solo PR Pro President, Karen Swim to offer practical advice to get through these times. Solo PR Pro Webinar Recording.

Small Business 52

Small Business Leadership Twitter Crisis 52

PRSay

JUNE 11, 2020

“As communicators, we’re in a unique position to get people to care enough to do something” about injustice and inequality, said Laine Himmelmann, who moderated a webinar on June 9 titled “Racial Injustice: A Dialogue on Responding with Change and Healing” in the days following continued civil unrest and peaceful protests across the country.

Communications 168

Communications System Advertising Advertising 168

PRSay

NOVEMBER 2, 2017

The committee recently hosted a webinar for program faculty to discuss trends in strategic communications and best practices in teaching the course. She shared her approach on the webinar. By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans.

Communications 116

Communications Case Study Training Reputation 116

PRSay

SEPTEMBER 4, 2018

Thanks to BEPS’ leadership, September will bring a variety of Ethics Month resources including webinars, blog posts, articles and Twitter chats. ET – Webinar, “Developing a Personal Crisis Preparedness Plan”. They do an exemplary job of pointing the way toward sound ethical concepts and best practices. Thursday, Sept.

Ethics 112

Ethics Twitter Conference Journalism 112

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs monitor their brand’s online presence, respond to negative reviews and comments, and develop crisis management plans to address any issues that may arise. Managing Reputation Maintaining a strong reputation is crucial for any brand.

Brand 52

Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

PR agencies can help entrepreneurs monitor their brand’s online presence, respond to negative reviews and comments, and develop crisis management plans to address any issues that may arise. Managing Reputation Maintaining a strong reputation is crucial for any brand.

Publicity 52

Publicity Brand Branding Reputation 52

PRSay

APRIL 15, 2020

Now that we’re settled into another month of working remotely, our leadership team has focused on working better together and keeping our agency’s supportive culture at the front and center. We’re living through a global crisis and everyone is processing feelings around the unknown. Celebrate milestones. Prioritize health and wellness.

How To 176

How To Meeting Employee Internal 176

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. Toledo followed up by noting that we must ensure that crisis communications efforts go beyond having good talking points.

Communications 188

Communications Brand Branding Crisis Communications 188

Solo PR Pro

FEBRUARY 2, 2021

To provide background information on what the APR is and how to navigate the application process, the Universal Accreditation Board (UAB), which administers the APR, hosted a webinar, led by these PR experts (and solo PR pro members!): Leadership is 20% of the exam. The four-step process is 30% of the exam.

Study 96

Study Ethics Education Groups 96

PRSay

FEBRUARY 24, 2023

Bohush, a PR specialist at MacPaw, a software company headquartered in Kyiv, shared her harrowing experiences and lessons learned during a recent livestream webinar hosted by PRSA’s Thoroughbred Chapter in Kentucky. In crisis conditions, if you believe in what you’re fighting for, then you can do more.” [ Photo credit: alimyakubov ]

Software 135

Software Energy Internal International 135

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Being a modern ghostwriter has benefitted my career in many ways: I’ve helped customers and employees get to know CEOs better, influenced strategies during periods of crisis, and built trust in my organization with important stakeholders.

Communications 141

Communications Employee Leadership Writing 141

Stephen Waddington

OCTOBER 21, 2019

Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. The public relations industry has been slow to offer leadership on influencer marketing to practitioners and influencers. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 60

Government Publicity Marketing Advertising 60

PRSay

AUGUST 31, 2017

In fact, more than half of the 18 CEOs of PR firms interviewed by Angela Chitkara for a 2017 City College of New York and Holmes Report paper, which was presented in a PRSA Diversity and Inclusion webinar , indicated they have implemented implicit bias training as a best business practice in an effort to retain diverse employees.

Nonprofit 84

Nonprofit Employee Leadership Crisis Communications 84

PRSay

SEPTEMBER 5, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Core Value No. Speak Up — Early, Preferably Now. Core Value No.

Ethics 105

Ethics Construction Newspapers Crisis 105

PRSay

MARCH 26, 2021

I had a career identity crisis before I even started! The webinar is free for PRSA members. Making an effort to understand the advantages and disadvantages that people feel due to a combination of intersectional factors when writing messages for different audiences is a skill I focus on, trying to continue to learn as I go.

Publicity 165

Publicity Nonprofit Customer Service Writing 165

PR in High Definition

JUNE 25, 2020

I’ve read a lot of content online, attended many webinars and researched many topics via Google. Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. Are they admired or derided?

Reputation 75

Reputation Employee Leadership Product Launch 75