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In praise of the CIPR and PRCA leading PR industry in COVID-19 crisis response

Stephen Waddington

The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. Thanks to CIPR CEO Alastair McCapra and PRCA Director General Francis Ingham for their leadership. It’s taken a crisis for that goal to be realised but long may it continue.

Crisis 148
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The 22 Responsibilities of PR and What They Entail

Onclusive

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370
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Crisis Management Lessons From Boeing’s 737 Max Disasters

PRSay

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. As for the legal team, that’s always a push and pull, whether you’re managing a crisis or an everyday issue.

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Why a business case may be the missing key to securing your PR budget

Onclusive

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195
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A Chapter Map: Planning to Prepare for Future Crises

PRSay

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Your roadmap to creating a crisis plan.

Crisis 78
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Experts Weigh in on the PR Job Market Right Now, and What It Will Look Like Later This Year

PRSay

That paradox was something that an April 24 PRSA webinar sought to clarify for PR job-seekers. The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif., Krista Wierzbicki Todd, vice president of global communications for Logitech in Newark, Calif., moderated the webinar.

Marketing 177